{"id":1942,"date":"2023-06-13T04:21:50","date_gmt":"2023-06-13T00:21:50","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=1942"},"modified":"2025-09-18T15:47:30","modified_gmt":"2025-09-18T13:47:30","slug":"marketing-matters-the-first-ad-tracker","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/marketing-matters-the-first-ad-tracker\/","title":{"rendered":"What Was the First Ever Ad Tracker? All the Truth&#8230;"},"content":{"rendered":"\n<p>Some say that one of the first ad trackers shifted focus to a ROI-based model back in 1996.<\/p>\n\n\n\n<p>Online advertising used to be a bit of a guessing game. Advertisers had no way to track the performance of their banner ads and were forced to wait until a campaign was completed before analyzing results. That is until <strong>Doubleclick <\/strong>came along.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Doubleclick?<\/strong><\/h2>\n\n\n\n<p>Doubleclick introduced <strong>D.A.R.T. (Dynamic Advertising Reporting &amp; Targeting)<\/strong>, which allows advertisers to track how many times an ad was viewed and clicked across multiple websites. The most impressive feature of D.A.R.T. was the ability to <strong>change a live campaign<\/strong>. <\/p>\n\n\n\n<p>If an ad was underperforming, advertisers could remove it and devote resources to a better-performing website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-1024x470.png\" alt=\"\" class=\"wp-image-1945\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-1024x470.png 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-520x239.png 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-400x184.png 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-768x353.png 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-1536x705.png 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2023\/06\/12321312-2048x941.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Many believe that we need to thank Doubleclick&#8217;s innovative approach to online advertising pricing, which shifted towards an ROI-based model. Cost per impression (CPM) became the new norm, and advertisers could finally track the performance of their banner ads with greater ease and efficiency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Happened to Doubleclick?<\/strong><\/h2>\n\n\n\n<p>In 2007, Google bought Doubleclick for <strong>$3.1 billion<\/strong> and later incorporated and re-branded D.A.R.T. and other Doubleclick products to become the Google Ads in-house tracking tools.&nbsp;<\/p>\n\n\n\n<p>Today, we take these tools for granted, but it&#8217;s important to remember the pioneers who paved the way for more effective online advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do Ad Trackers Look Now?<\/strong><\/h2>\n\n\n\n<p>Ad trackers have evolved and introduced many new features, on top of link tracking. For example, with Keitaro Tracker you get an array of features and benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-performance reports with detailed insights and over 30 built-in metrics.<br><br><\/li>\n\n\n\n<li>Local landing pages &amp; a built-in editor to create and manage your landing pages seamlessly.<br><br><\/li>\n\n\n\n<li>Customizable Geo DB, which Includes IPV6 support for precise targeting.<br><br><\/li>\n\n\n\n<li>Click API\/Admin API to enjoy remote control over your campaigns.<br><br><\/li>\n\n\n\n<li>A\/B tests &amp; multi-offer funnels to optimize your strategies for maximum success.<br><br><\/li>\n\n\n\n<li>Multi-user access so that you can customize permissions and track activities effortlessly.<br><br><\/li>\n\n\n\n<li>Seamless integrations with Facebook, TikTok, Google Ads, Cloudflare, Namecheap, and more.<br><\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re curious to see the modern ad tracker in action:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/demo.keitaro.io\/admin\/#!\/dashboard\/?utm_source=blog&amp;utm_id=marketing-matters-the-first-ad-tracker\" style=\"border-radius:12px;background-color:#a771ff\">See Keitaro in action<\/a><\/div>\n\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some say that one of the first ad trackers shifted focus to a ROI-based model back &hellip; <\/p>\n","protected":false},"author":19,"featured_media":1943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[88,81],"tags":[34,67],"class_list":["post-1942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keitaro-tracker-2","category-marketing-matters","tag-keitarotracker","tag-marketingmatters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Read the story of the first-ever ad tracker. 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