How It All Started?<\/strong><\/h2>\n\n\n\nOnly a few people know that AI has existed for many decades.<\/p>\n\n\n\n
Since the ’90s, AI modules have been used for optimization, analysis, calculations, and decision-making. In its early stages, the technology wasn\u2019t designed for direct user interaction; it worked behind the scenes, processing data and providing results without engaging in conversations.<\/p>\n\n\n\n
The AI as we know it appeared around 2022\u20132023 with the public release of large language models (LLMs). AIs like Midjourney<\/strong> and ChatGPT<\/strong> became popular for their ability to engage in conversations and learn from them. Worldwide, people started using AI, soon showing concerns about its societal impact.<\/p>\n\n\n\nAmid these concerns, Google released its “Guidance about AI-generated content<\/a>” on February 8, 2023. This guidance introduced the E-E-A-T<\/strong> framework for evaluating AI-generated content.<\/p>\n\n\n\nWhat is E-E-A-T?<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2024\/07\/seo-2-min-1024x576.jpg\")
<\/figure>\n\n\n\nE-E-A-T stands for E<\/strong>xpertise, E<\/strong>xperience, A<\/strong>uthoritativeness, and T<\/strong>rustworthiness. It\u2019s a framework introduced by Google to evaluate the quality and credibility of content, particularly when it comes to AI-generated materials.<\/p>\n\n\n\nHere\u2019s a breakdown of each component:<\/p>\n\n\n\n
\n- Expertise<\/strong>: Evaluates the content creator\u2019s knowledge and skill level in the specific field. Texts created by recognized experts or specialists are considered more reliable.<\/li>\n\n\n\n
- Experience<\/strong>: Refers to the content created by a writer with experience or firsthand knowledge of the subject. When the text consists of personal experience, it\u2019s considered valuable.<\/li>\n\n\n\n
- Authoritativeness<\/strong>: Assesses the creator\u2019s credibility and reputation. Content from well-established and respected sources carries more weight.<\/li>\n\n\n\n
- Trustworthiness<\/strong>: Focuses on the accuracy and honesty of the content. Trustworthy content is well-researched, transparent, and free from misleading information.<\/li>\n<\/ul>\n\n\n\n
By applying the E-E-A-T framework, Google aims to ensure that content is useful, reliable, and credible for its users.<\/p>\n\n\n\n
Is AI Content against Google Guidelines?<\/strong><\/h2>\n\n\n\nSpoilers<\/em>: No, but yes.<\/p>\n\n\n\nAs Google states, \u201cAppropriate use of AI or automation is not against our guidelines.<\/em>\u201d Google\u2019s ranking system doesn\u2019t determine whether the content is AI, nor does it care. What it does care about is that your content follows the E-E-A-T framework, regardless of whether it\u2019s human or AI.<\/p>\n\n\n\nHowever, don\u2019t jump to conclusions and start generating all content with AI. First, take a look at the text we\u2019ve created using AI:<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2024\/07\/seo-3-min-1024x981.jpg\")
<\/figure>\n\n\n\nYou might say it\u2019s not too bad, right? Well, the issue with such content is that it\u2019s generic. If you and several people ask ChatGPT for similar content, it\u2019ll produce nearly identical texts. After posting, all these texts will be ranked as unoriginal<\/strong> \u2014 lacking unique or expert insights \u2014 negatively impacting their ranking.<\/p>\n\n\n\nTo ensure your content is original, it must incorporate experiences and insights, something only a human can provide.<\/p>\n\n\n\n
Therefore, if you opt for AI-generated text, it’s important to have people and AI work together<\/strong>. The AI will generate the initial text, while content creators will review and enhance it to align with the E-E-A-T framework.<\/p>\n\n\n\nAdditional Risks of AI for SEO<\/strong><\/h2>\n\n\n\nDespite being generic, AI texts provide various challenges that can lead to a damaged reputation or reduced organic reach. Here are some of these downsides:<\/p>\n\n\n\n
Inaccurate Information<\/strong><\/h3>\n\n\n\nIt’s important to note that while AI can be a powerful tool for accessing information and providing insights, it is not always accurate.<\/p>\n\n\n\n
Sometimes, AI can provide wrong information or even fabricate statistics and sources. There are many reasons why it happens, including limitations in the training data, errors in data processing, or the challenges of understanding and generating human language. But, the fact is that AI needs to be reviewed. Otherwise, these made-up facts can severely damage your reputation \u2014 crucial in marketing, where everything is built on trust.<\/p>\n\n\n\n
Can Be Damaging to the Reputation<\/strong><\/h3>\n\n\n\nAccording to recent studies, 50%<\/strong><\/a> of consumers can correctly spot AI-generated texts. More importantly, 26% of people feel that a brand appears impersonal<\/strong> if its website consists solely of AI, while 20% perceive it as lazy<\/strong>.<\/p>\n\n\n\nThough AI can help create more content, people, especially Millennials and Gen Z-ers, learned to recognize it. After all, they also use AI and understand how it writes. So, relying entirely on AI can be risky for affiliate or digital marketers.<\/p>\n\n\n\n
AI Content Isn\u2019t Copyrightable<\/strong><\/h3>\n\n\n\nOn March 16, 2023, the US Copyright Office released a guidance<\/a> stating that content created entirely by AI cannot be copyrighted<\/strong>. However, the generated content that was reviewed and adjusted by a human can be.<\/p>\n\n\n\nIf you don’t want your content to be stolen and you value the copyright of your materials, it’s important to invest time and effort in making AI content original. Add personal examples, provide your expertise, and cross out all unnecessary words and \u201cin the ever-evolving digital world\u201d phrases.<\/p>\n\n\n\n
How to Adapt AI Content to E-E-A-T<\/strong><\/h2>\n\n\n\nIn <\/p>\n\n\n\n
In digital marketing<\/a>, SEO and content creation are everything, but managing consistent posting can sometimes be taught. That\u2019s where AI can help. However, it must be applied smartly to align with the E-E-A-T principles.<\/p>\n\n\n\nHere are some tips on how to integrate AI into your content strategy while following the Google guidelines:<\/p>\n\n\n\n
Provide Expertise<\/strong><\/h3>\n\n\n\nOnce you\u2019ve generated your text, make it expert and add relevant research studies to support your claims. For example, you can reference statistics from reputable sites like Statista or credible organizations, linking their studies in the text.<\/p>\n\n\n\n
Additionally, highlight your expertise with personal achievements, including your qualifications, previous work, and professional accomplishments.<\/p>\n\n\n\n
For example, you\u2019re a content writer who uses AI. You could share insights on your generated content performance, supporting your claims with analytics and screenshots. This approach not only validates your content but also demonstrates your expertise \u2014 which E-E-A-T wants.<\/p>\n\n\n\n
Highlight Experience<\/strong><\/h3>\n\n\n\nWhen writing about a product, create a review. Your experience with the product shows value, which Google wants. Provide the step-by-step use guide, pictures, videos, and your thoughts on the product \u2014 this will help your content perform better in the search engine.<\/p>\n\n\n\n
If you don\u2019t have enough expertise for the review, try working with someone who has it, like a product user. You can interview them on their use cases, write everything down, and create an article with direct quotes.<\/p>\n\n\n\n
Build Authoritativeness<\/strong><\/h3>\n\n\n\nPosting thousands of blog posts alone won\u2019t improve your credibility. True authority is shown through the author or brand\u2019s credentials, experience, and recognition in their field.<\/p>\n\n\n\n
For that, you need a strong PR strategy. This means getting quality backlinks, joining major associations, and partnering with influential people in your niche. Implementing them into your content can bump your authoritativeness.<\/p>\n\n\n\n
Automation plays a critical role in streamlining and enhancing link-building strategies. Manual link-building can be time-consuming and prone to errors, especially when managing outreach at scale. An automated backlinking software<\/a> simplifies the process by identifying high-quality backlink opportunities, personalizing outreach emails, and tracking responses, saving both time and effort. Moreover, automation ensures consistency and efficiency, enabling you to maintain a steady flow of backlinks without sacrificing quality. It also allows you to analyze performance metrics and refine your strategy based on data-driven insights. By incorporating automation into your link-building efforts, you can focus on building meaningful relationships while the tools handle repetitive tasks, ultimately boosting your website\u2019s authority and search rankings.<\/p>\n\n\n\nFor those looking to take automation even further, tools like Luppa AI<\/a> can streamline content ideation and creation, ensuring each piece aligns with SEO best practices. Through using AI-powered insights, it helps marketers maintain consistency and scalability while producing high-quality content that resonates with their audience.<\/p>\n\n\n\nWhat\u2019s more, include detailed content creators’ descriptions of their achievements and expertise in the blog. Positive user feedback also reinforces trust and indicates your reliability.<\/p>\n\n\n\n
Show Trustworthiness<\/strong><\/h3>\n\n\n\nInformation is changing constantly \u2014 researchers provide new insights, and products get updates. To provide users with up-to-date information, Google checks the accuracy and reliability of website materials.<\/p>\n\n\n\n
Loopex Digital<\/a> agency states, that if you want your content to appear higher, update articles and pages with fresh data. All companies go through this process, deleting and reviewing old articles and pages. This also includes updating the brand voice so it\u2019s consistent throughout the website.<\/p>\n\n\n\nRemember that trust is built on honesty. Don\u2019t lie in your texts and make up facts so they sound better \u2014 just include open-source data if you don\u2019t have your own.<\/p>\n\n\n\n
Track Performance to See How Your AI Content Works<\/strong><\/h2>\n\n\n\nAI and human content need to be tracked constantly to understand their performance. Tools like Google Analytics 4 provide insights on views and ranking, allowing you to make adjustments when AI content shows poor results.<\/p>\n\n\n\n
But that\u2019s not all. To see the full impact of AI, you need to understand how your audience interacts with it. Are they engaging with the content? How are they reacting? For that, you need to track the links within your content.<\/p>\n\n\n\n
Using attribution and ad performance trackers like Keitaro Tracker<\/a><\/strong> helps you get detailed, real-time reports on your links: clicks, conversions, ROI, etc. With it, you can see if your AI materials aren\u2019t encouraging people to click, allowing you to make quick adjustments \u2014 which is so important for affiliate and digital marketers promoting products.<\/p>\n\n\n\n<\/p>\n\n\n\n
Amid these concerns, Google released its “Guidance about AI-generated content<\/a>” on February 8, 2023. This guidance introduced the E-E-A-T<\/strong> framework for evaluating AI-generated content.<\/p>\n\n\n\n E-E-A-T stands for E<\/strong>xpertise, E<\/strong>xperience, A<\/strong>uthoritativeness, and T<\/strong>rustworthiness. It\u2019s a framework introduced by Google to evaluate the quality and credibility of content, particularly when it comes to AI-generated materials.<\/p>\n\n\n\n Here\u2019s a breakdown of each component:<\/p>\n\n\n\n By applying the E-E-A-T framework, Google aims to ensure that content is useful, reliable, and credible for its users.<\/p>\n\n\n\n Spoilers<\/em>: No, but yes.<\/p>\n\n\n\n As Google states, \u201cAppropriate use of AI or automation is not against our guidelines.<\/em>\u201d Google\u2019s ranking system doesn\u2019t determine whether the content is AI, nor does it care. What it does care about is that your content follows the E-E-A-T framework, regardless of whether it\u2019s human or AI.<\/p>\n\n\n\n However, don\u2019t jump to conclusions and start generating all content with AI. First, take a look at the text we\u2019ve created using AI:<\/p>\n\n\n\n You might say it\u2019s not too bad, right? Well, the issue with such content is that it\u2019s generic. If you and several people ask ChatGPT for similar content, it\u2019ll produce nearly identical texts. After posting, all these texts will be ranked as unoriginal<\/strong> \u2014 lacking unique or expert insights \u2014 negatively impacting their ranking.<\/p>\n\n\n\n To ensure your content is original, it must incorporate experiences and insights, something only a human can provide.<\/p>\n\n\n\n Therefore, if you opt for AI-generated text, it’s important to have people and AI work together<\/strong>. The AI will generate the initial text, while content creators will review and enhance it to align with the E-E-A-T framework.<\/p>\n\n\n\n Despite being generic, AI texts provide various challenges that can lead to a damaged reputation or reduced organic reach. Here are some of these downsides:<\/p>\n\n\n\n It’s important to note that while AI can be a powerful tool for accessing information and providing insights, it is not always accurate.<\/p>\n\n\n\n Sometimes, AI can provide wrong information or even fabricate statistics and sources. There are many reasons why it happens, including limitations in the training data, errors in data processing, or the challenges of understanding and generating human language. But, the fact is that AI needs to be reviewed. Otherwise, these made-up facts can severely damage your reputation \u2014 crucial in marketing, where everything is built on trust.<\/p>\n\n\n\n According to recent studies, 50%<\/strong><\/a> of consumers can correctly spot AI-generated texts. More importantly, 26% of people feel that a brand appears impersonal<\/strong> if its website consists solely of AI, while 20% perceive it as lazy<\/strong>.<\/p>\n\n\n\n Though AI can help create more content, people, especially Millennials and Gen Z-ers, learned to recognize it. After all, they also use AI and understand how it writes. So, relying entirely on AI can be risky for affiliate or digital marketers.<\/p>\n\n\n\n On March 16, 2023, the US Copyright Office released a guidance<\/a> stating that content created entirely by AI cannot be copyrighted<\/strong>. However, the generated content that was reviewed and adjusted by a human can be.<\/p>\n\n\n\n If you don’t want your content to be stolen and you value the copyright of your materials, it’s important to invest time and effort in making AI content original. Add personal examples, provide your expertise, and cross out all unnecessary words and \u201cin the ever-evolving digital world\u201d phrases.<\/p>\n\n\n\n In <\/p>\n\n\n\n In digital marketing<\/a>, SEO and content creation are everything, but managing consistent posting can sometimes be taught. That\u2019s where AI can help. However, it must be applied smartly to align with the E-E-A-T principles.<\/p>\n\n\n\n Here are some tips on how to integrate AI into your content strategy while following the Google guidelines:<\/p>\n\n\n\n Once you\u2019ve generated your text, make it expert and add relevant research studies to support your claims. For example, you can reference statistics from reputable sites like Statista or credible organizations, linking their studies in the text.<\/p>\n\n\n\n Additionally, highlight your expertise with personal achievements, including your qualifications, previous work, and professional accomplishments.<\/p>\n\n\n\n For example, you\u2019re a content writer who uses AI. You could share insights on your generated content performance, supporting your claims with analytics and screenshots. This approach not only validates your content but also demonstrates your expertise \u2014 which E-E-A-T wants.<\/p>\n\n\n\n When writing about a product, create a review. Your experience with the product shows value, which Google wants. Provide the step-by-step use guide, pictures, videos, and your thoughts on the product \u2014 this will help your content perform better in the search engine.<\/p>\n\n\n\n If you don\u2019t have enough expertise for the review, try working with someone who has it, like a product user. You can interview them on their use cases, write everything down, and create an article with direct quotes.<\/p>\n\n\n\n Posting thousands of blog posts alone won\u2019t improve your credibility. True authority is shown through the author or brand\u2019s credentials, experience, and recognition in their field.<\/p>\n\n\n\n For that, you need a strong PR strategy. This means getting quality backlinks, joining major associations, and partnering with influential people in your niche. Implementing them into your content can bump your authoritativeness.<\/p>\n\n\n\n Automation plays a critical role in streamlining and enhancing link-building strategies. Manual link-building can be time-consuming and prone to errors, especially when managing outreach at scale. An automated backlinking software<\/a> simplifies the process by identifying high-quality backlink opportunities, personalizing outreach emails, and tracking responses, saving both time and effort. Moreover, automation ensures consistency and efficiency, enabling you to maintain a steady flow of backlinks without sacrificing quality. It also allows you to analyze performance metrics and refine your strategy based on data-driven insights. By incorporating automation into your link-building efforts, you can focus on building meaningful relationships while the tools handle repetitive tasks, ultimately boosting your website\u2019s authority and search rankings.<\/p>\n\n\n\n For those looking to take automation even further, tools like Luppa AI<\/a> can streamline content ideation and creation, ensuring each piece aligns with SEO best practices. Through using AI-powered insights, it helps marketers maintain consistency and scalability while producing high-quality content that resonates with their audience.<\/p>\n\n\n\n What\u2019s more, include detailed content creators’ descriptions of their achievements and expertise in the blog. Positive user feedback also reinforces trust and indicates your reliability.<\/p>\n\n\n\n Information is changing constantly \u2014 researchers provide new insights, and products get updates. To provide users with up-to-date information, Google checks the accuracy and reliability of website materials.<\/p>\n\n\n\n Loopex Digital<\/a> agency states, that if you want your content to appear higher, update articles and pages with fresh data. All companies go through this process, deleting and reviewing old articles and pages. This also includes updating the brand voice so it\u2019s consistent throughout the website.<\/p>\n\n\n\n Remember that trust is built on honesty. Don\u2019t lie in your texts and make up facts so they sound better \u2014 just include open-source data if you don\u2019t have your own.<\/p>\n\n\n\n AI and human content need to be tracked constantly to understand their performance. Tools like Google Analytics 4 provide insights on views and ranking, allowing you to make adjustments when AI content shows poor results.<\/p>\n\n\n\n But that\u2019s not all. To see the full impact of AI, you need to understand how your audience interacts with it. Are they engaging with the content? How are they reacting? For that, you need to track the links within your content.<\/p>\n\n\n\n Using attribution and ad performance trackers like Keitaro Tracker<\/a><\/strong> helps you get detailed, real-time reports on your links: clicks, conversions, ROI, etc. With it, you can see if your AI materials aren\u2019t encouraging people to click, allowing you to make quick adjustments \u2014 which is so important for affiliate and digital marketers promoting products.<\/p>\n\n\n\n <\/p>\n\n\n\nWhat is E-E-A-T?<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
Is AI Content against Google Guidelines?<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nAdditional Risks of AI for SEO<\/strong><\/h2>\n\n\n\n
Inaccurate Information<\/strong><\/h3>\n\n\n\n
Can Be Damaging to the Reputation<\/strong><\/h3>\n\n\n\n
AI Content Isn\u2019t Copyrightable<\/strong><\/h3>\n\n\n\n
How to Adapt AI Content to E-E-A-T<\/strong><\/h2>\n\n\n\n
Provide Expertise<\/strong><\/h3>\n\n\n\n
Highlight Experience<\/strong><\/h3>\n\n\n\n
Build Authoritativeness<\/strong><\/h3>\n\n\n\n
Show Trustworthiness<\/strong><\/h3>\n\n\n\n
Track Performance to See How Your AI Content Works<\/strong><\/h2>\n\n\n\n