{"id":4039,"date":"2024-09-11T15:04:29","date_gmt":"2024-09-11T19:04:29","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=4039"},"modified":"2025-09-11T18:54:44","modified_gmt":"2025-09-11T16:54:44","slug":"tiktok-advertising-the-ultimate-guide-to-generating-leads","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/tiktok-advertising-the-ultimate-guide-to-generating-leads\/","title":{"rendered":"How to Use TikTok for Affiliate Marketing and Media Buying?"},"content":{"rendered":"\n

With TikTok\u2019s growing popularity, more affiliates and brands are using it as a traffic source for their campaigns. This is unsurprising, given that TikTok has over 1 billion<\/a> monthly active users.<\/p>\n\n\n\n

In this article, we\u2019ll walk you through the essentials of TikTok advertising. Let\u2019s see how to create appealing content and use paid ads to generate leads.<\/p>\n\n\n\n

What are TikTok Ads?<\/strong><\/h2>\n\n\n\n

Like other social media platforms, TikTok features paid advertisements. These ads appear as promotional content in users’ feeds while they scroll through videos. They blend well with regular content on the platform, making them less annoying and more engaging for viewers.<\/p>\n\n\n\n

Why Should You Advertise on TikTok?<\/strong><\/h2>\n\n\n\n

Massive Reach<\/h3>\n\n\n\n

TikTok is one of the most popular social media worldwide, with over a billion monthly users<\/strong> \u2014 a number that continues to grow. In Q1 of 2024 alone, TikTok was downloaded 137 million<\/a> times.<\/p>\n\n\n\n

This popularity gives digital marketers a unique opportunity to reach the target audience across various demographics.<\/p>\n\n\n\n

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High Engagement Rates<\/h3>\n\n\n\n

TikTok users on average spend 95 minutes daily<\/strong><\/a> <\/strong>looking through videos. This number even surpasses Instagram\u2019s engagement rates, where users spend about 62 minutes.<\/p>\n\n\n\n

This high user engagement increases the likelihood of your ads being viewed and interacted with.<\/p>\n\n\n\n

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Clear Targeting<\/h3>\n\n\n\n

It\u2019s also a lot easier to determine what demographics use TikTok. The platform’s audience primarily consists of Millennials and Gen Z<\/strong>, with more than half of its weekly active users in the US aged between 18 and 34<\/a>.<\/p>\n\n\n\n

Around 55% of these users are female<\/strong>, while 45% are male<\/strong>, offering a balanced demographic reach.<\/p>\n\n\n\n

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TikTok Ad Formats<\/strong><\/h2>\n\n\n\n

Many brands on TikTok engage their audience organically. They share content like \u201cLet\u2019s Pack Orders\u201d or behind-the-scenes of their small businesses. However, ads also offer great advertising potential.<\/p>\n\n\n\n

Here’s an overview of TikTok ad formats that can help you reach a broader audience and attract more traffic to your offers:<\/p>\n\n\n\n

In-feed Ads<\/h3>\n\n\n\n
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In-feed ads<\/strong> are short-form video ads that appear in users’ feeds and typically last up to 60 seconds. They can also have interactive features, like call-to-action (CTA). These buttons redirect traffic from TikTok to a landing page, app store, or website you promote.<\/p>\n\n\n\n

These ads are great for marketers wanting to increase engagement, website traffic, and conversions. That\u2019s because their integration into the TikTok experience makes them less intrusive and more natural for users.<\/p>\n\n\n\n

TopView<\/h3>\n\n\n\n
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TopView ads<\/strong> are full-screen video ads that appear when users first open TikTok. They appear before any other content, making them highly visible and impactful.<\/p>\n\n\n\n

The TopView ad begins with a 3-second video with no interactive elements. Then, the ad transitions to a standard in-feed format, allowing users to like, comment, share, visit the brand\u2019s TikTok page, or explore other related content.<\/p>\n\n\n\n

Branded Hashtag Challenge<\/h3>\n\n\n\n
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Branded Hashtag Challenges<\/strong> ask users to make and share short videos with a specific hashtag. These challenges often include a dance or a brand’s theme song.<\/p>\n\n\n\n

If these challenges become popular, it can lead to content distribution and increased brand awareness. What\u2019s more, participating in these challenges can be an effective way to drive traffic to the affiliate link in your bio.<\/p>\n\n\n\n

Branded Effects<\/h3>\n\n\n\n
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Branded Effects<\/strong> lets brands design custom stickers, filters, and augmented reality (AR) features for TikTok videos.<\/p>\n\n\n\n

These interactive tools can boost engagement and make the brand more recognizable. For example, a jewelry shop might create a filter that lets users try on virtual accessories, making it a fun and effective way to promote their products.<\/p>\n\n\n\n

Spark Ads<\/h3>\n\n\n\n
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Spark Ads<\/strong> is native advertising on TikTok, allowing you to promote existing posts. When users interact with these ads (e.g., view, like, share), the engagement goes to the original post, not just the ad. <\/p>\n\n\n\n

You can use this ad format to:<\/strong><\/p>\n\n\n\n