{"id":5577,"date":"2025-01-29T17:56:28","date_gmt":"2025-01-29T15:56:28","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=5577"},"modified":"2026-03-17T19:06:25","modified_gmt":"2026-03-17T17:06:25","slug":"are-pop-ups-still-good-in-2025-heres-an-answer","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/are-pop-ups-still-good-in-2025-heres-an-answer\/","title":{"rendered":"Are Pop-Ups Still Good in 2025? Here’s an Answer"},"content":{"rendered":"\n

Pop-ups have been around for decades and are one of the oldest forms of online advertising. While the internet has changed dramatically, pop-ups have managed to adapt and remain a staple for marketers.<\/p>\n\n\n\n

But are pop-ups still effective in 2025, or have they become a relic of the past? Let\u2019s dive into the world of pop-ups and see why they continue to be a valuable tool for modern marketers.<\/p>\n\n\n\n

What Are Pop-Ups? A Quick Recap<\/strong><\/h2>\n\n\n\n
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A pop-up<\/strong> is a type of online advertisement that appears in a separate window or overlay on a webpage, typically designed to grab the user’s attention and prompt an action (subscribing, making a purchase, or clicking on a link).<\/p>\n\n\n\n

These formats are designed to grab the user’s attention and lead them to specific offers, landing pages, or products.<\/p>\n\n\n\n

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Read pop-up history<\/a><\/div>\n<\/div>\n\n\n\n

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Why Pop-Ups Are Still Relevant in 2025<\/strong><\/h2>\n\n\n\n

Despite the appearance of new ad formats, pop-ups are still very effective. Here are some of the reasons why:<\/p>\n\n\n\n

1. High Visibility and Engagement<\/strong><\/h4>\n\n\n\n

Pop-ups are hard to ignore. Unlike banner ads or native ads, pop-ups demand the user’s attention, making them an excellent format for increasing brand awareness or driving conversions.<\/p>\n\n\n\n

2. Cost-Effective Traffic<\/strong><\/h4>\n\n\n\n

Pop-up advertising works on a CPM (cost-per-thousand-impressions) basis, and the cost is often much lower compared to Facebook or Google Ads. For marketers on a budget, this affordability makes pop-ups a go-to option for testing and scaling campaigns.<\/p>\n\n\n\n

3. Large Traffic Volumes<\/strong><\/h4>\n\n\n\n

Pop-ups are available on a wide range of websites, from entertainment hubs to news blogs, giving marketers access to a broad audience. <\/p>\n\n\n\n

4. Works Across Devices and Platforms<\/strong><\/h4>\n\n\n\n

Unlike push notifications, which require user permission, pop-ups are device-agnostic and function seamlessly on desktops, tablets, and mobile devices. This reach ensures no audience segment is left behind.<\/p>\n\n\n\n

Pop-Ups vs. Pop-Unders: Which One to Choose?<\/strong><\/h2>\n\n\n\n
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Not sure whether to use pop-ups or popunders<\/a> for your ads? Here\u2019s a quick comparison to help you decide:<\/p>\n\n\n\n