{"id":5890,"date":"2025-04-08T11:23:55","date_gmt":"2025-04-08T09:23:55","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=5890"},"modified":"2025-09-16T16:59:05","modified_gmt":"2025-09-16T14:59:05","slug":"chatgpts-new-image-generator-the-good-and-the-bad","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/chatgpts-new-image-generator-the-good-and-the-bad\/","title":{"rendered":"ChatGPT\u2019s New Image Generator: The Good and The Bad"},"content":{"rendered":"\n<p>AI just got a lot more visual \u2014 and it\u2019s opening up wild new possibilities for advertisers. With ChatGPT\u2019s latest model, <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\">GPT-4o<\/a>, users can not only chat, code, and brainstorm&#8230; but also<strong> generate good-looking images in minutes<\/strong>.<\/p>\n\n\n\n<p>And if you&#8217;re in advertising or content creation, this is a big deal.<\/p>\n\n\n\n<p>Let\u2019s break down why everyone\u2019s talking about it \u2014 and why it\u2019s both a creative dream and something to keep a careful eye on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Whole New Way to Create Visuals<\/strong><\/h2>\n\n\n\n<p>Until recently, image generation was cool but kind of\u2026 bad. With too many arms and fingers, weird texts and somewhat creepy details in the background.<\/p>\n\n\n\n<p>Now, with GPT-4o, it\u2019s smoother, way more detailed and realistic.<\/p>\n\n\n\n<p>Instead of just spitting out a random image, ChatGPT now <strong>builds visuals step-by-step<\/strong>. Just how a human would sketch \u2014 starting from the top-left corner and working across the canvas. And in the end, surprisingly, you get an image that actually looks good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5892\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-5-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an image of a woman holding a Keitaro Tracker logo in her hands in a realistic style. She is pointing at it and smiles\u201d<\/em><\/figcaption><\/figure>\n\n\n\n<p>All you need to do is to write, \u201c<em>Create an ad image with [idea] ,<\/em>\u201d and it\u2019ll deliver. What\u2019s more, now ChatGPT can <strong>add a cohesive text<\/strong> on the image \u2014 something it couldn&#8217;t do before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5893\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-4-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an ad for a BIC pen in a hair, saying &#8220;we&#8217;ve been holding your hair since 2000\u201d<\/em><\/figcaption><\/figure>\n\n\n\n<p>The new GRT-4o model can also mimic different art styles. It makes images in 3D, 2D and turns photos into drawings. <\/p>\n\n\n\n<p>You\u2019ve definitely seen it lately with everyone turning themselves into Ghibli characters. This trend was so popular, it led to OpenAI\u2019s <a href=\"https:\/\/www.ndtv.com\/world-news\/seems-this-has-become-popular-chatgpt-down-for-many-amid-studio-ghibli-art-images-openai-8047348#:~:text=Ghibli%20Art%20Trend-,OpenAI%20acknowledged%20the%20server%20crash%2C%20and%20later%20updated%20that%20services%20have%20been%20restored.,-Press%20Trust%20of\">servers crashing down<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5894\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-3-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an image of a cat in Voxel style for a cat clothes ad \u201d<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5895\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-6-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an image in a cartoonish style with a man sitting before the computer. He is happy and excited, because he can finally see his ad statistics thanks to Keitaro Tracker\u201d<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Is So Powerful for Advertisers<\/strong><\/h2>\n\n\n\n<p>OpenAI\u2019s new GPT-4o image generation is an interesting tool for marketers. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mock up product shots in minutes<\/strong>. Want your smartwatch on a hiking trail? In a city caf\u00e9? On a glowing neon background? It can do that.<br><br><\/li>\n\n\n\n<li><strong>Test multiple ad creatives fast.<\/strong> Not sure if your audience will vibe with lo-fi aesthetics or hyper-realism? Generate both. Run <a href=\"https:\/\/blog.keitaro.io\/en\/a-b-testing-in-keitaro-tracker-big-tutorial-for-media-buyers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">A\/B tests<\/a>. Optimize in real-time.<br><br><\/li>\n\n\n\n<li><strong>Bring characters and branding to life.<\/strong> The tool even keeps visuals consistent \u2014 which is huge if you&#8217;re building a mascot or signature style.<br><br><\/li>\n\n\n\n<li><strong>Edit existing visuals<\/strong> <strong>using just words<\/strong>. Upload an image, say \u201cmake it snowy,\u201d and watch the scene transform.<\/li>\n<\/ul>\n\n\n\n<p>Of course, it may take some trial and error at first \u2014 and you might still need to make a few changes in Photoshop. But once you get the hang of it, the creative possibilities are actually impressive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips to Get Better Images<\/strong><\/h2>\n\n\n\n<p>Getting cool results is part prompt, part strategy. Here are a few tricks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Be specific.<\/strong> The more detailed your description, the better. Say \u201ca cozy living room with warm lighting and a golden retriever on the couch,\u201d not just \u201ca living room.\u201d<br><br><\/li>\n\n\n\n<li><strong>Play with styles.<\/strong> From pixel art to anime, you can explore what fits your brand or mood best.<br><br><\/li>\n\n\n\n<li><strong>Refine it.<\/strong> You can edit till perfection \u2014 think of it as brainstorming with visuals.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5891\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-2-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an image with a man happily eating pizza for promoting Pizza Hut\u201d<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What the Public Thinks about This New Invention<\/strong><\/h2>\n\n\n\n<p>The release didn\u2019t just make headlines \u2014 it <em>blew up<\/em> worldwide.<\/p>\n\n\n\n<p>Users were both amazed and slightly spooked by how good the image generation is. Posts across Reddit were full of jaw-dropped reactions, test images, and big questions about the AI future.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In<a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1jjyn5q\/openais_new_4o_image_generation_is_insane\/?rdt=50404\"> this thread<\/a>, people called the results \u201cinsane,\u201d comparing them to top-tier artwork made in seconds.<br><br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1jjtcn9\/the_new_image_generator_released_today_is_so_good\/\">This post<\/a> is full of people praising how fast and accurate the results are \u2014 with some sharing side-by-side comparisons to real photos.<br><br><\/li>\n\n\n\n<li>Over in<a href=\"https:\/\/www.reddit.com\/r\/OpenAI\/comments\/1jmo2ji\/holly_moly_the_new_image_generator_in_chatgpt_can\/\"> this discussion<\/a>, users couldn\u2019t believe how well it handled realistic lighting and human-like poses.<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s excitement, yes \u2014 but also a <strong>growing awareness<\/strong> that this is a powerful shift. In a nutshell, the perception was <em>\u201cThis is incredible&#8230; but we need to be careful.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do People Find It Concerning?<\/strong><\/h2>\n\n\n\n<p>Let\u2019s be real \u2014 any tool this powerful comes with negatives. Here are a few we\u2019ve came up with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s easy to fake things.<\/strong> People can generate ultra-realistic fake images \u2014 from fake product endorsements to fabricated events. That opens the door to misleading ads or worse.<br><br><\/li>\n\n\n\n<li><strong>Copyright and ethics are still fuzzy.<\/strong> Can you create a lookalike of a famous brand\u2019s campaign? Technically, yes. Should you? Probably not. There\u2019s a real risk of crossing legal and ethical lines.<br><br><\/li>\n\n\n\n<li><strong>People might not know what\u2019s real anymore.<\/strong> When a product photo looks <em>that<\/em> good, consumers may start to wonder: is it real? Is it AI? Trust is on the line.<br><br><\/li>\n\n\n\n<li><strong>It might impact creative jobs. <\/strong>Just like with copywriting, some businesses might start to undervalue designers, trying to cut them off and replace them with AI. We hope that doesn\u2019t happen \u2014 but the possibility is definitely there.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>The new ChatGPT image generator is insanely fun and incredibly useful \u2014 especially for creatives, marketers, and advertisers. But it\u2019s not just a toy. Like any powerful tool, it needs thoughtful use.<\/p>\n\n\n\n<p>Use it to inspire. To test. To save time. <strong>But also use it responsibly<\/strong>.<\/p>\n\n\n\n<p>Because while this tech can elevate your brand, it also comes with a responsibility to stay authentic and transparent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-1024x576.jpg\" alt=\"\" class=\"wp-image-5896\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/04\/gpt-7-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prompt: \u201cCreate an image of a woman holding a Keitaro Tracker logo in her hands. She is pointing at it and smiles\u201d<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>AI just got a lot more visual \u2014 and it\u2019s opening up wild new possibilities for &hellip; <\/p>\n","protected":false},"author":19,"featured_media":5897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[104,95,22],"tags":[],"class_list":["post-5890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-digital-marketing","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Use cases for the new ChatGPT&#039;s image generatir, GPT-4o. 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