{"id":5924,"date":"2025-04-10T15:48:04","date_gmt":"2025-04-10T13:48:04","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=5924"},"modified":"2025-11-06T13:20:21","modified_gmt":"2025-11-06T11:20:21","slug":"simple-guide-to-linkedin-ads-with-tips-2025","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/simple-guide-to-linkedin-ads-with-tips-2025\/","title":{"rendered":"Simple Guide to LinkedIn Ads with Tips (2025)"},"content":{"rendered":"\n

LinkedIn is the platform for B2B marketing; over 1 billion professionals use it, and millions of them are in decision-making roles. With unmatched targeting capabilities based on job title, industry, seniority, and more, LinkedIn Ads offer precision, brand safety, and a high-intent audience\u2014all within a business-first environment.<\/p>\n\n\n\n

So, you\u2019re ready to run LinkedIn Ads\u2014awesome! Let\u2019s walk through the setup step-by-step in a way that feels natural and totally manageable, even if you\u2019re starting from scratch.<\/p>\n\n\n\n

Step 1: Sign in to LinkedIn Campaign Manager<\/h2>\n\n\n\n

Head over to LinkedIn Campaign Manager<\/a>. This is your command center\u2014where all the magic happens.
If you\u2019ve never used it before, don\u2019t worry. It\u2019s free to create an account. You\u2019ll need to link your LinkedIn Company Page, so make sure that\u2019s already set up (or create one quickly if you haven\u2019t yet).<\/p>\n\n\n\n

Once you’re in, click that \u201cCreate\u201d button in the top left corner and select \u201cCampaign\u201d. <\/p>\n\n\n\n

\"Simple<\/figure>\n\n\n\n

Step 2: Create a Campaign Group (Optional\u2014But Super Helpful)<\/h2>\n\n\n\n

Think of Campaign Groups like folders. If you plan to run multiple campaigns\u2014maybe one for brand awareness and another for lead generation\u2014it\u2019s smart to keep things organized from the start.<\/p>\n\n\n\n

Name your group something easy to recognize (like \u201cQ2 Lead Gen\u201d or \u201cProduct Launch – Summer 2025\u201d), especially if you\u2019re collaborating with a team.<\/p>\n\n\n\n

You can use the default group if you\u2019re only running one campaign, but trust me, you\u2019ll thank yourself later for staying organized as things grow.<\/p>\n\n\n\n

\"Simple<\/figure>\n\n\n\n

Step 3: Choose Your Campaign Objective<\/h2>\n\n\n\n

Now this is an important one. LinkedIn wants to know what you\u2019re trying to achieve with your ad, and you\u2019ll pick from three core marketing goals:<\/p>\n\n\n\n

Brand Awareness (Top of Funnel)<\/h4>\n\n\n\n

This objective is all about visibility. If you\u2019re introducing your brand to a new audience, entering a fresh market, or launching a product for the first time, brand awareness is the perfect starting point. It helps you get your content in front of as many relevant people as possible\u2014people who may not know you yet but should. <\/p>\n\n\n\n

You’re not asking them to take action just yet. You’re simply making sure your name, your message, and your value are seen, recognized, and remembered. Think of it as planting the seed for future engagement.<\/p>\n\n\n\n

Consideration (Middle of Funnel)<\/h4>\n\n\n\n

At this stage, it\u2019s all about sparking interest and starting a conversation with your audience. If you want people to explore your website or check out a specific landing page, driving website visits is the way to go. You\u2019re encouraging them to take that next step\u2014click, learn more, and see what you\u2019re offering.<\/p>\n\n\n\n

Another powerful focus here is engagement. This means getting your audience to interact with your content\u2014to like, share, comment, watch your videos, or even follow your company page. It\u2019s not just about impressions anymore\u2014it\u2019s about getting people to show they\u2019re interested, involved, and ready to learn more.<\/p>\n\n\n\n

Conversions (Bottom of Funnel)<\/h4>\n\n\n\n

If your goal is to drive action, this is where LinkedIn advertising really starts to deliver measurable results. <\/p>\n\n\n\n

The Lead Generation objective is great when you want to collect leads without asking people to leave LinkedIn. The platform\u2019s built-in forms make it incredibly easy\u2014users just click, and their information is auto-filled from their LinkedIn profile, making conversion seamless and fast.<\/p>\n\n\n\n

If you’re looking to encourage specific behaviors on your own site, such as signing up for a webinar, downloading a whitepaper, or completing a purchase, then Website Conversions is the right objective. This lets you track those actions directly and tie them back to your LinkedIn campaigns. And if you want more data about your conversions try using LinkedIn Ads with Keitaro<\/a>.<\/p>\n\n\n\n

And if you’re in hiring mode, Job Applicants is your go-to. You can promote open positions directly in the feed and reach qualified candidates who are already in a professional mindset\u2014making it easier to attract top talent where they already spend time networking and job-hunting.<\/p>\n\n\n\n

\"Simple<\/figure>\n\n\n\n

Step 5: Define Your Target Audience<\/h2>\n\n\n\n

Now for the fun part\u2014who do you want your ads to reach?<\/p>\n\n\n\n

LinkedIn\u2019s targeting is one of its biggest strengths. You can get very specific, which is perfect for B2B campaigns. Here’s what you can target:<\/p>\n\n\n\n