{"id":5993,"date":"2025-04-23T11:40:44","date_gmt":"2025-04-23T09:40:44","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=5993"},"modified":"2025-09-16T17:08:00","modified_gmt":"2025-09-16T15:08:00","slug":"how-do-digital-marketers-work-with-data-2025","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/how-do-digital-marketers-work-with-data-2025\/","title":{"rendered":"How Do Digital Marketers Work with Data? (2025)"},"content":{"rendered":"\n

Marketing today isn\u2019t just about creativity, storytelling, or even clever targeting. It\u2019s about data <\/strong>\u2014 tons of it. But here\u2019s the twist: while marketing teams are collecting more data than ever before, they\u2019re not necessarily doing more with it. <\/p>\n\n\n\n

According to Supermetrics\u2019 2025 Marketing Data Report<\/em><\/a>, marketers are 230% more data-heavy than in 2020, yet 56% say they don\u2019t have enough time to actually analyze that data. <\/p>\n\n\n\n

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The problem? We\u2019re drowning in dashboards but starving for insights.<\/p>\n\n\n\n

From Data-Rich to Insight-Poor<\/strong><\/h2>\n\n\n\n

The rise in data volume isn\u2019t due to more channels, but to a more granular approach to measurement. The average number of rows per query has doubled, suggesting that marketers are digging deeper into metrics and KPIs. Yet despite this increase in granularity, the real issue is surfacing: more data doesn\u2019t equal better results<\/strong>.<\/p>\n\n\n\n

Marketers today face a paradox: they want to prove ROI, optimize ad spend, and personalize content \u2014 but they\u2019re struggling to turn raw numbers into meaningful insights. <\/p>\n\n\n\n

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In fact, 38% cite a lack of integration and proper reporting tools as major roadblocks. Only 7% feel they have enough time to actually work with the data they have.<\/p>\n\n\n\n

As Supermetrics\u2019 Lead Solutions Engineer Zach Bricker put it, we\u2019ve become data hoarders<\/strong>. \u201cYou\u2019re staring at the one tree, but the tree is absolutely meaningless in this large forest,\u201d he says. The key isn\u2019t more data, but the right<\/em> data \u2014 data you can use.<\/p>\n\n\n\n

Shifting Mindsets: From Data-Driven to Data-Informed<\/strong><\/h2>\n\n\n\n

Being \u201cdata-driven\u201d often implies blindly following metrics. But the report suggests a more balanced approach: be data-informed<\/strong>. This means using data to guide decisions while still applying strategic and human insight. It also means agreeing on what to measure, setting realistic benchmarks, and avoiding perfectionism.<\/p>\n\n\n\n

And this shift is urgent. Marketing measurement is only getting more complex, especially with the phaseout of third-party cookies. Marketers now lean into first-party data and zero-party data collection, but many still rely on outdated practices. Only 16% are using zero-party data \u2014 despite its potential to drive consented, accurate targeting.<\/p>\n\n\n\n

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Automating Intelligence: Where AI Fits In<\/strong><\/h2>\n\n\n\n
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AI is often hailed as the solution to our data woes. While 57% of marketing leaders believe advanced analytics and AI will define the cookieless future, Supermetrics cautions against seeing AI as a silver bullet. If your data foundation is shaky, even the smartest algorithm won\u2019t save you.<\/p>\n\n\n\n

Instead, automation and AI should do the grunt work \u2014 like cleaning, aggregating, and reporting \u2014 so marketers can focus on high-impact strategy. The goal isn\u2019t to replace humans, but to empower them.<\/p>\n\n\n\n

Keitaro Tracker: Turning Raw Data into Revenue<\/strong><\/h2>\n\n\n\n
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In this evolving landscape, platforms like Keitaro Tracker<\/a><\/strong> help bridge the gap between overwhelming data and actionable insights. Keitaro is a powerful ad tracking platform<\/strong> that allows marketers to monitor, analyze, and optimize their campaigns in real-time. It\u2019s especially valuable for affiliate marketers, media buyers, and digital advertisers who need precision and speed.<\/p>\n\n\n\n

Here\u2019s how Keitaro helps you work better with your marketing data:<\/strong><\/h3>\n\n\n\n