{"id":6126,"date":"2025-06-06T13:23:39","date_gmt":"2025-06-06T11:23:39","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=6126"},"modified":"2025-06-16T11:58:20","modified_gmt":"2025-06-16T09:58:20","slug":"the-best-ads-of-may-2025-they-got-everyone-talking","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/the-best-ads-of-may-2025-they-got-everyone-talking\/","title":{"rendered":"The Best Ads of May 2025: They Got Everyone Talking"},"content":{"rendered":"\n<p>May came in hot \u2014 and not just because of the weather. From real-time fashion parodies to nostalgic pop-ups and cheeky outdoor ads, brands brought their A-game last month. And we noticed.<\/p>\n\n\n\n<p>Here are five campaigns that stood out from the crowd, made us smile (or double-tap), and gave marketers a masterclass in how to do things right.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. GymShark: Serving Looks (and Abs) After the Met Gala<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-1024x719.jpg\" alt=\"\" class=\"wp-image-6127\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-1024x719.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-520x365.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-400x281.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-768x539.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3-120x85.jpg 120w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_3.jpg 1159w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/posts\/gymshark_for-the-second-year-running-we-hosted-our-activity-7325801462419120128-Zv6Q?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAD-ysH4BkOw8hHPpqs_1EEi_C_g-efPQayw\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<p>What do you do when the Met Gala shuts down the internet with pearl-studded outfits and over-the-top capes? If you&#8217;re GymShark, you flex your creative muscles fast.<\/p>\n\n\n\n<p>Just 24 hours later, the fitness brand recreated some of the night\u2019s most viral looks using its new <strong>Vital Sculpt<\/strong> line. Think: red carpet drama, but make it gymwear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h3>\n\n\n\n<p>It was clever, timely, and didn\u2019t take itself too seriously. Plus, it showed off the new collection in a way that felt anything but salesy.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Steal this: Own your moment. Pop culture moves fast \u2014 your brand should too.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Confused.com: &#8220;Just Used Confused<\/strong>&#8220;<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Just Used Confused | Wife\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/af3jlEfHkRY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Insurance ads aren\u2019t exactly known for joy. But Confused.com broke the mold \u2014 literally. In this surreal spot, people float like balloons after using the platform. Elation, visualized.<\/p>\n\n\n\n<p>Until real life (and gravity) brings them back down, of course.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h3>\n\n\n\n<p>It turned a boring task into something you <em>feel<\/em>. It\u2019s strange, a little funny, and unexpectedly delightful.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Steal this: Don\u2019t be afraid to get weird, especially when the product isn\u2019t exciting on its own.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Sorana: iPods, Nostalgia, and a Bit of Mystery<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sorana\/video\/7508833635072511254\" data-video-id=\"7508833635072511254\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sorana\" href=\"https:\/\/www.tiktok.com\/@sorana?refer=embed\">@sorana<\/a> <p>NEXT iPOD DROP TONIGHT 9PM PST \u2026 keep your eyes peeled for location details  <a title=\"newmusic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newmusic?refer=embed\">#newmusic<\/a> <a title=\"ipods\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ipods?refer=embed\">#ipods<\/a> <a title=\"la\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/la?refer=embed\">#LA<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Sailor Moon by Sorana - SORANA\" href=\"https:\/\/www.tiktok.com\/music\/Sailor-Moon-by-Sorana-7406018897155296032?refer=embed\">\u266c Sailor Moon by Sorana &#8211; SORANA<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>No major label budget? No problem. Romanian artist Sorana turned heads with an old-school move: placing decorated <strong>iPods<\/strong> in big US cities, loaded with her unreleased music.<\/p>\n\n\n\n<p>Fans who found them got a sneak peek and a story to tell. Socials lit up. People got curious. Mission accomplished.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h3>\n\n\n\n<p>It tapped into <strong>nostalgia<\/strong>, felt unexpected, and gave fans a reason to go outside and engage.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Steal this: Big ideas don\u2019t always need big spend. If it\u2019s weird, fun, and totally on-brand, you\u2019re golden.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Tesco F&amp;F: &#8220;Style It Out<\/strong>&#8220;<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tesco F&amp;F &#039;Style It Out&#039; campaign by BBH - &#039;Powering Through&#039;\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/4Dh0aStEAgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tesco\u2019s fashion arm is officially having a moment. Shot by filmmaker Alex Prager, the new F&amp;F campaign is cinematic, stylish, and surprisingly relatable.<\/p>\n\n\n\n<p>It\u2019s all about facing everyday embarrassments (hello, escalator tumble) in absolute style. The message? You don\u2019t need to be perfect \u2014 just well-dressed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h3>\n\n\n\n<p>&nbsp;It made fashion feel human and cool. Plus, it gave Tesco a seat at the grown-up fashion table without trying too hard.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Steal this: High concept meets high street? That\u2019s how you surprise people.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Uber Eats: Love, Bouquets, and a Greenhouse on Wheels<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"628\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_4.jpg\" alt=\"\" class=\"wp-image-6128\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_4.jpg 971w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_4-520x336.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_4-400x259.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/06\/Screenshot_4-768x497.jpg 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/DJkReSINCsC\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<p>Mother\u2019s Day can be&#8230; a little clich\u00e9. But Uber Eats gave it a personal twist. In NYC and LA, they rolled out a mobile greenhouse filled with fresh flowers, where kids could stop by, pick a bouquet, and write a heartfelt note for Mom.<\/p>\n\n\n\n<p>It was wholesome, visually beautiful, and \u2014 surprise \u2014 entirely free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h3>\n\n\n\n<p>It wasn\u2019t a hard sell. It was a sweet reminder that Uber Eats brings more than just dinner; it brings moments.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Steal this: Experiential marketing doesn\u2019t have to scream. Sometimes, soft and sincere does the trick.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What May\u2019s Best Ads Taught Us<\/strong><\/h2>\n\n\n\n<p>May\u2019s top ads showed us how to stand out with timing, creativity, and heart.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Act fast:<\/strong> GymShark seized the Met Gala moment before it cooled off<br><br><\/li>\n\n\n\n<li><strong>Make it memorable:<\/strong> Confused.com turned boring insurance into fun and weird<br><br><\/li>\n\n\n\n<li><strong>Use nostalgia:<\/strong> Sorana\u2019s iPod stunt sparked curiosity without a big spend<br><br><\/li>\n\n\n\n<li><strong>Be real with style:<\/strong> Tesco F&amp;F made everyday awkwardness look cool<br><br><\/li>\n\n\n\n<li><strong>Keep it gentle:<\/strong> Uber Eats\u2019 flower greenhouse proved subtle moments matter<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Bottom line: smart, timely, and relatable beats loud every time.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May came in hot \u2014 and not just because of the weather. From real-time fashion parodies &hellip; <\/p>\n","protected":false},"author":19,"featured_media":6129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[128,22],"tags":[],"class_list":["post-6126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-ads","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover May 2025\u2019s best ads and the key marketing lessons they teach: timing, creativity, nostalgia, style, and heartfelt moments that connect.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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