{"id":631,"date":"2018-12-14T11:15:07","date_gmt":"2018-12-14T07:15:07","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=631"},"modified":"2024-12-13T10:22:36","modified_gmt":"2024-12-13T08:22:36","slug":"keitaro-google-ads","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/","title":{"rendered":"Exploring Google Adwords: Parallel Tracking"},"content":{"rendered":"<p>Beginning October 30, 2018, all Google Ads account will\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7544674\">have to use<\/a>\u00a0Google Parallel Tracking. We will describe how to work with the tracker in Google Ads.<\/p>\n<p><!--more--><\/p>\n<div class=\"fx-toc fx-toc-id-1733\"><div class=\"fx-toc fx-toc-id-631\"><h2 class=\"fx-toc-title\">Content<\/h2><ul class='fx-toc-list level-1'>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#the-influence-on-conversion-tags-and-web-analytics\">The influence on conversion tags and web analytics<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#creating-a-source\">Creating a source<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#creating-a-campaign\">Creating a campaign<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#possible-solutions\">Possible solutions<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#using-a-local-landing-page\">Using a local landing page<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#wordpress-plugin\">WordPress Plugin<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#click-api-client\">Click API client<\/a>\n\t<\/li>\n\t<li>\n\t\t<a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-google-ads\/#how-to-show-in-a-frame\">How to show in a frame<\/a>\n\t<\/li>\n<\/ul>\n<\/ul>\n<\/div>\n<\/div>\n<div>Parallel Tracking allows to load a target page quicker and prevents users from closing the page before it loads. This feature has to increase the number of conversions and advertising effectiveness. When a visitor clicks the ad they get to a target page immediately and don&#8217;t go through the tracking URL. Clicks\u00a0are calculated in the background.<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-633\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/unnamed.gif\" alt=\"\" width=\"446\" height=\"282\" \/><\/div>\n<div>This feature also disables the use of a tracker when different users could be sent to different target pages depending on the visitors&#8217; attributes.<\/div>\n<h2><span id=\"the-influence-on-conversion-tags-and-web-analytics\">The influence on conversion tags and web analytics<\/span><\/h2>\n<p>If you need certain URL-parameters, e.g. Google Analytics &#8220;utm_, you&#8217;ll need to send these parameters to a target page with &#8220;Final URL suffix&#8221;.<\/p>\n<p>Below you will find 4 ways of working with Keitaro in Google Ads, which will allow you to get the stats and redirect users to necessary pages.<\/p>\n<h2><span id=\"creating-a-source\">Creating a source<\/span><\/h2>\n<p>Go to Keitaro Source page and select &#8220;Google Adwords&#8221; template.<\/p>\n<h2><span id=\"creating-a-campaign\">Creating a campaign<\/span><\/h2>\n<p><a href=\"https:\/\/youtu.be\/jYoEAdmtvQM\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener\">Create a campaign<\/a> in Keitaro and choose Google Adwords as a source:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-636\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/2018-12-13_17-30-47.png\" alt=\"\" width=\"2772\" height=\"974\" \/><\/p>\n<p>Now check the campaign&#8217;s link. It will look like, e.g.:<\/p>\n<pre class=\"lang:default decode:true\">https:\/\/tracker.com\/QXsu45R?utm_term={keyword}&amp;utm_creative={creative}&amp;utm_campaign={campaignid}&amp;utm_position={adposition}&amp;utm_network={network}&amp;utm_target={target}&amp;utm_placement={placement}&amp;utm_match={matchtype}<\/pre>\n<p>This is a <strong><em>target address<\/em><\/strong>:<\/p>\n<pre class=\"lang:default decode:true\">https:\/\/tracker.com\/QXsu45R<\/pre>\n<p>and these are <strong><em>parameters\/tokens<\/em><\/strong>:<\/p>\n<pre class=\"lang:default decode:true\">utm_term={keyword}&amp;utm_creative={creative}&amp;utm_campaign={campaignid}&amp;utm_position={adposition}&amp;utm_network={network}&amp;utm_target={target}&amp;utm_placement={placement}&amp;utm_match={matchtype}<\/pre>\n<p>Put the target address to a &#8220;Final URL&#8221; field:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-637\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/2018-12-13_17-35-25.png\" alt=\"\" width=\"2280\" height=\"552\" \/><\/p>\n<p>Put the parameters to the\u00a0&#8220;Final URL suffix&#8221; field below:<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-638\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/2018-12-13_17-36-50.png\" alt=\"\" width=\"1054\" height=\"610\" \/><\/p>\n<p>Leave the &#8220;Tracking template&#8221; field empty.<\/p>\n<p>Now we will proceed with integrating a target page with Keitaro.<\/p>\n<h2><span id=\"possible-solutions\">Possible solutions<\/span><\/h2>\n<ul>\n<li><em><strong>Local landing page<\/strong><\/em> &#8211; uploading your own zip-archives to Keitaro.<\/li>\n<li><em><strong>WP plugin<\/strong><\/em> &#8211; your own ready website on WordPress.<\/li>\n<li><em><strong>Click API client<\/strong><\/em>\u00a0&#8211; for integrating the websites located on third-party hosting.<\/li>\n<li><em><strong>Frame<\/strong><\/em> &#8211; sending to an affiliate network landing page.<\/li>\n<\/ul>\n<p>In case you don&#8217;t have your own landing page but need a redirect, try meta-redirect in offer&#8217;s settings. Important: Google doesn&#8217;t allow redirects and your ad may be banned.<\/p>\n<h2><span id=\"using-a-local-landing-page\">Using a local landing page<\/span><\/h2>\n<p>Upload your landing page zip-archive to Keitaro. This solution allows opening the page without redirects. You will get the stats in Keitaro and can send leads with API to an affiliate network.<\/p>\n<p>Read more:<\/p>\n<p><a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-landers-offers\/\" target=\"_blank\" rel=\"noopener\">Local Landing Pages in Keitaro: Offers<\/a><\/p>\n<p><a href=\"https:\/\/blog.keitaro.io\/en\/keitaro-landers-form-submit\/\" target=\"_blank\" rel=\"noopener\">Local Landing Pages in Keitaro: Order Form and Postbacks<\/a><\/p>\n<h2><span id=\"wordpress-plugin\">WordPress Plugin<\/span><\/h2>\n<p>WP plugin for Keitaro allows integrating your WP website with the tracker easily. The process of integration is described in the following manual:<\/p>\n<p><a href=\"https:\/\/blog.keitaro.io\/en\/wordpress-keitaro\/\" target=\"_blank\" rel=\"noopener\">Enabling Keitaro on WordPress Websites<\/a><\/p>\n<h2><span id=\"click-api-client\">Click API client<\/span><\/h2>\n<p>If your website is located on a third-party hosting, you can integrate it with Keitaro using Click API.<\/p>\n<p>Create a new campaign, save it and go to Integration tab, select Click Client v.3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-643\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/2018-12-14_09-49-03.png\" alt=\"\" width=\"2766\" height=\"1238\" \/><\/p>\n<p>Copy this code and paste it\u00a0to your website index.html before tags &lt;html&gt; and DOCTYPE. Then change the extension of your index file from &#8220;html&#8221; to &#8220;php&#8221;.<\/p>\n<p>Download file klick_client.php and upload it to your website directory (you&#8217;ll find the link for the downloading at the bottom of the Integration tab in Keitaro).<\/p>\n<p>After that, a created campaign will launch every time a user will click your website URL.<\/p>\n<h2><span id=\"how-to-show-in-a-frame\">How to show in a frame<\/span><\/h2>\n<p>This solution opens a target page without a redirect in a frame.<\/p>\n<p>Create a landing page in Keitaro, choose Redirect type and &#8220;Open in iframe&#8221;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-645\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2018\/12\/2018-12-14_10-00-13.png\" alt=\"\" width=\"1794\" height=\"1328\" \/><\/p>\n<p>Now your target website can be opened in a frame.<\/p>\n<p>If you have any questions feel free to\u00a0<a href=\"mailto:support@keitaro.io\">reach out<\/a>\u00a0or check our <a href=\"https:\/\/help.keitaro.io\/en\/\">Knowledge Database.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beginning October 30, 2018, all Google Ads account will\u00a0have to use\u00a0Google Parallel Tracking. 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