{"id":6328,"date":"2025-08-08T11:44:18","date_gmt":"2025-08-08T09:44:18","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=6328"},"modified":"2025-10-02T15:11:07","modified_gmt":"2025-10-02T13:11:07","slug":"the-best-ads-of-july-2025-humor-heart-and-a-giant-kebab","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/the-best-ads-of-july-2025-humor-heart-and-a-giant-kebab\/","title":{"rendered":"The Best Ads of July 2025: Humor, Heart &amp; Giant Kebab"},"content":{"rendered":"\n<p>July 2025 delivered a masterclass in marketing. From unexpected celeb cameos to car washes powered by crackers, brands stepped up their game with bold, creative campaigns that broke the mold \u2014 and our scrolling patterns.<\/p>\n\n\n\n<p>Here are the <strong>five best ads of the month<\/strong> that stood out for their originality, cultural relevance, and just plain fun.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1) Taco Bell x Bad Birdie: Golf Gets Saucy<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Taco Bell x Bad Birdie Invitational\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/QxWrT0tnXtc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Taco Bell hit the green with golfwear brand Bad Birdie for a campaign no one saw coming. The duo hosted a youth golf tournament and dropped a limited-edition capsule collection that blended streetwear with country club cool.<\/p>\n\n\n\n<p>Tacos and tees? Unexpected, and totally viral.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opened Taco Bell up to new audiences through a fresh sports crossover<\/li>\n\n\n\n<li>Gained traction on social media thanks to the stylish merch drop<\/li>\n\n\n\n<li>Showed brand confidence by breaking out of its category<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Trend highlight: Unlikely brand collabs spark curiosity and major shareability. Weird is working.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2) Goldfish: The Crumb-Crushing Car Wash<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"677\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-6329\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image.png 1017w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-520x346.png 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-400x266.png 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-768x511.png 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-700x465.png 700w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/reel\/DLqI0N6pt4L\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\" title=\"\">Source <\/a><\/p>\n\n\n\n<p>Families on the Jersey Shore got a surprise this July: Goldfish crackers were offering <strong>free car washes<\/strong> and <strong>15 flavors<\/strong> of snacks.<\/p>\n\n\n\n<p>The \u201cGoldfish Retrieval Service\u201d was a fully-branded pop-up experience, complete with themed backdrops and cracker samples. It was delightful, useful and perfectly made for social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why it stood out:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combined practicality with brand playfulness<\/li>\n\n\n\n<li>Created a family-friendly experience that doubled as a content magnet<\/li>\n\n\n\n<li>Proved snack marketing can still feel fresh<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Trend highlight: Experiential marketing is back \u2014 but it\u2019s not just flash. Usefulness meets fun is the new formula.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3) Polaroid: AI Can\u2019t Touch This<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-1024x576.jpg\" alt=\"\" class=\"wp-image-6333\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-1024x576.jpg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-520x293.jpg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-400x225.jpg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-768x432.jpg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X-1536x864.jpg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/S6jgLJ678Dv6BPjC6miM8X.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/press.polaroid.com\/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<p>Polaroid went analog \u2014 and aggressive \u2014 with its NYC billboard takeover. Slogans like <em>\u201cAI can\u2019t generate sand between your toes\u201d<\/em> were scrawled across real Polaroid snaps in a direct challenge to digital fatigue.<\/p>\n\n\n\n<p>It was a beautifully lo-fi way to reclaim real-life moments in an over-edited, over-filtered world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why it worked:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong point of view in a noisy conversation<\/li>\n\n\n\n<li>Visual consistency that honored the brand\u2019s analog legacy<\/li>\n\n\n\n<li>Stopped people mid-scroll and mid-sidewalk<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Trend highlight: Nostalgia still converts, especially when paired with a rebellious edge.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4) Waitrose: Anything\u2019s a Kebab<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/thedrum-media.imgix.net\/thedrum-prod\/s3\/waitrose_-_jamestown_road_-_july_2025_-_final_-_hq_13_of_13.jpg?w=1280&amp;ar=default&amp;fit=crop&amp;crop=faces&amp;auto=format\" alt=\"\" style=\"aspect-ratio:1;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p>Waitrose skewered a building \u2014 literally \u2014 to promote summer BBQs. The 3D billboards in Camden and Westfield featured giant kebab sticks <em>piercing<\/em> juicy ingredients and stretching across multi-story facades.<\/p>\n\n\n\n<p>It was playful. It was disruptive. It made people stop, stare, and laugh. Everything great OOH is meant to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it stood out:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dramatic use of space and scale<\/li>\n\n\n\n<li>Seasonal messaging made instantly unforgettable<\/li>\n\n\n\n<li>Turned a food ad into a spectacle<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Trend highlight: Creative OOH is thriving. With the right visuals and context, physical space becomes social content.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5) Hiscox: The Wine-Stained Letter No One Could Ignore<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-6334\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3-1024x576.png 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3-520x293.png 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3-400x225.png 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3-768x432.png 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/08\/image-3.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In a category known for being dry (pun intended), Hiscox splashed red across the page \u2014 literally. The insurance company mailed out <strong>wine-stained letters<\/strong> to high-net-worth prospects, simulating the aftermath of a clumsy, costly accident.<\/p>\n\n\n\n<p>The stain was more than a gimmick. It was a smart metaphor for what happens when you&#8217;re underinsured, and it lit up LinkedIn with praise from marketers and creatives alike.<\/p>\n\n\n\n<p><strong>Why it stood out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visually visceral \u2014 you could <em>feel<\/em> the mistake<\/li>\n\n\n\n<li>Clever use of physical media in a digital world<\/li>\n\n\n\n<li>Targeted the right audience with an unexpected twist<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Trend highlight: Tactile storytelling is making a comeback. Physical mailers that provoke emotion (and a photo moment) can break through the scroll.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What July 2025\u2019s Best Ads Tell Us<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Physical still hits when it tells a story.<\/strong> Hiscox showed how a well-placed stain can outperform a digital ad when the story lands with impact.<br><br><\/li>\n\n\n\n<li><strong>Unpredictability pays off.<\/strong> Taco Bell and Bad Birdie reminded us that strange collabs = instant buzz \u2014 if they feel true to your tone.<br><br><\/li>\n\n\n\n<li><strong>Analog is the new rebellion.<\/strong> Polaroid\u2019s billboards tapped into a growing backlash against AI overload with nostalgia and clarity.<br><br><\/li>\n\n\n\n<li><strong>Usefulness is the new delight.<\/strong> Goldfish made cleaning your car and feeding your kids feel like an adventure, not a chore.<\/li>\n<\/ol>\n\n\n\n<p>In a summer full of sameness, these five brands didn\u2019t just show up \u2014 they <em>stole the show<\/em>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 2025 delivered a masterclass in marketing. From unexpected celeb cameos to car washes powered by &hellip; <\/p>\n","protected":false},"author":19,"featured_media":6331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[128,22],"tags":[],"class_list":["post-6328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-ads","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The best ads of July 2025 used bold ideas, humor &amp; creativity \u2014 wine-stained mailers, taco golf, giant kebabs &amp; more. 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