{"id":6438,"date":"2025-09-09T16:46:59","date_gmt":"2025-09-09T14:46:59","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=6438"},"modified":"2025-10-09T13:53:04","modified_gmt":"2025-10-09T11:53:04","slug":"the-best-ads-of-august-2025-ice-cream-lipstick-crushed-logos","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/the-best-ads-of-august-2025-ice-cream-lipstick-crushed-logos\/","title":{"rendered":"The Best Ads of August 2025: Ice Cream, Lipstick &amp; Crushed Logos"},"content":{"rendered":"\n<p>August 2025 was anything but boring. From toothpaste-flavored desserts to sneakers dripping in nostalgia, brands pulled out their boldest ideas to stay on top of feeds \u2014 and in our heads.<\/p>\n\n\n\n<p>Here are the five ads that truly owned the month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Coca-Cola: The Logo That Crushed Itself<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"COCA-COLA - RECYCLE ME (Case Study) | Campaign\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/3QaET6kGaag?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Coca-Cola smashed its own logo in a global billboard campaign that doubled as a sustainability flex. The message? <em>Recycle me.<\/em> Simple, striking, impossible to miss.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The visual metaphor landed instantly<\/li>\n\n\n\n<li>Award-winning creative boosted PR value<\/li>\n\n\n\n<li>Put eco-criticism back in Coke\u2019s hands<\/li>\n\n\n\n<li>Worked across markets without translation<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Sustainability needs a show. Eco-messaging is most effective when it\u2019s bold and theatrical.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) KFC Spain x Licor del Polo: Toothpaste Ice Cream<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KFC\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/D5jBUq56VAg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A fast-food giant and a toothpaste brand walk into a bar\u2026 and out comes a strawberry toothpaste sundae topped with candy teeth. Limited-edition, surreal, and utterly meme-able.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The absurdity generated free media buzz<\/li>\n\n\n\n<li>Insta\/TikTok gold: a product you <em>have<\/em> to post<\/li>\n\n\n\n<li>Pushed KFC beyond the chicken box<\/li>\n\n\n\n<li>Showed humor still drives virality<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Unlikely collabs = instant shareability. Weird is working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Revlon: A Lipstick Holiday That Lasted a Month<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Guy Fieri and Revlon team up to launch lipstick\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/v9EdQ_BfPnI?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>National Lipstick Day (July 29) turned into a full month of beauty activations. From a Guy Fieri <em>Flavortown<\/em> collab to a charitable donation drive, Revlon turned a consumer holiday into a cultural moment.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extended a 1-day event into a 4-week campaign<\/li>\n\n\n\n<li>Mixed fun (Guy Fieri) with purpose (cancer support donations)<\/li>\n\n\n\n<li>Activated multiple audiences across channels<\/li>\n\n\n\n<li>Kept Revlon top of mind during a key sales period<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Consumer \u201cholidays\u201d are gold. Stretch them out, add purpose, and they become campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Tourism Australia: Come and Say G\u2019day (Chapter Two)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Come and say G\u2019day chapter two\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/C_NtvVsrTSE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Australia went global again \u2014 but this time, local. The country\u2019s latest tourism push cast different celebrities for different markets: Robert Irwin for the US, Nigella Lawson for the UK, Sara Tendulkar for India, Yosh Yu for China, Abareru-kun for Japan.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization: one size did not fit all<\/li>\n\n\n\n<li>Big names added credibility and reach<\/li>\n\n\n\n<li>Gorgeous visuals sold Australia as lifestyle, not just location<br>Continued momentum from Chapter One<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Global brands are going local. Tailored faces and voices matter more than one universal ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Balenciaga: Sneakers in the Hamptons<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@balenciaga\/video\/7515401734810881302\" data-video-id=\"7515401734810881302\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@balenciaga\" href=\"https:\/\/www.tiktok.com\/@balenciaga?refer=embed\">@balenciaga<\/a> <p>Introducing the Hamptons Sneaker, where an artisanal all-leather construction meets a skateboarding-inspired silhouette.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Balenciaga\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7515401729974831894?refer=embed\">\u266c original sound &#8211; Balenciaga<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Collier Schorr\u2019s campaign for Balenciaga\u2019s new sneakers dripped with 90s Americana nostalgia \u2014 tennis courts, sun-bleached tones, sporty ennui. It wasn\u2019t about shoes. It was about mood.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aesthetic that screams <em>save to Pinterest<\/em><\/li>\n\n\n\n<li>Nostalgia makes fashion feel timeless<\/li>\n\n\n\n<li>Minimal text, maximal vibe<\/li>\n\n\n\n<li>Proved that mood > product when selling luxury<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Nostalgia is the hook. Retro looks still capture modern audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What August 2025\u2019s Best Ads Tell Us<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spectacle sells sustainability.<\/strong> Coke showed that eco-messaging works when it\u2019s daring.<br><\/li>\n\n\n\n<li><strong>Weird collabs win.<\/strong> Toothpaste ice cream proves absurd partnerships spark conversation.<br><\/li>\n\n\n\n<li><strong>Stretch the holiday.<\/strong> Revlon turned one day into a month of sales + goodwill.<br><\/li>\n\n\n\n<li><strong>Think global, act local.<\/strong> Tourism Australia nailed personalization by market.<br><\/li>\n\n\n\n<li><strong>Nostalgia works across categories.<\/strong> Balenciaga leaned on memory to sell sneakers.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>Takeaway for marketers:<\/strong><strong><br><\/strong> Don\u2019t just advertise \u2014 create a <em>moment<\/em>. Whether it\u2019s through sustainability with flair, meme-worthy collabs, or nostalgic vibes, the winners of August showed that the best campaigns are equal parts bold, emotional, and made-for-sharing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>August 2025 was anything but boring. From toothpaste-flavored desserts to sneakers dripping in nostalgia, brands pulled &hellip; <\/p>\n","protected":false},"author":19,"featured_media":6439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-6438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-ads"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover the best ads of 2025: from Coca-Cola\u2019s crushed logo to KFC\u2019s toothpaste ice cream. 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