{"id":6674,"date":"2025-10-09T13:52:06","date_gmt":"2025-10-09T11:52:06","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=6674"},"modified":"2025-10-09T13:52:07","modified_gmt":"2025-10-09T11:52:07","slug":"the-best-ads-of-september-2025-ai-adventure-attitude","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/the-best-ads-of-september-2025-ai-adventure-attitude\/","title":{"rendered":"The Best Ads of September 2025: AI, Adventure &amp; Attitude"},"content":{"rendered":"\n<p>Marketers hit a new gear in September 2025. Across industries, brands traded loud gimmicks for intelligent creativity \u2014 campaigns that made people feel and think. From thoughtful AI storytelling to immersive travel experiences, this month\u2019s top work redefined what smart advertising looks like.<\/p>\n\n\n\n<p>Here are the five campaigns that captured global attention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Nike \u2014 <\/strong><strong><em>Why Do It?<\/em><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WHY DO IT? | NIKE\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/Bcpu-jqAL6w?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nike flipped its legendary slogan into a question \u2014 <em>Why Do It?<\/em> \u2014 challenging a new generation to find personal purpose in sport and everyday life.<\/p>\n\n\n\n<p>The cinematic film spanned multiple countries and sports, featuring community athletes instead of global superstars.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reinvented one of advertising\u2019s most iconic taglines without losing its spirit.<\/li>\n\n\n\n<li>Blended emotion, motivation, and social realism.<\/li>\n\n\n\n<li>Cross-platform storytelling built a global conversation around purpose.<\/li>\n\n\n\n<li>Showed that Nike still owns the motivational category.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Purpose-driven rebrands. Legacy slogans are being reframed to match modern values \u2014 introspection over bravado.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Canva \u2014 <\/strong><strong><em>Put Imagination to Work<\/em><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Canva | Spellbound\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/h0G5RaHOOJc?list=PLATYfhN6gQz_oBljXitrxqSdi3cOrkG-D\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Launched worldwide in early September, Canva\u2019s campaign celebrates creativity as a superpower. Each short film follows professionals \u2014 a teacher, designer, and marketer \u2014 rediscovering play through Canva\u2019s AI design tools.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Humanized AI by showing real users, not robots.<\/li>\n\n\n\n<li>Connected productivity with joy instead of pressure.<\/li>\n\n\n\n<li>Bright visuals and humor made complex tools feel approachable.<\/li>\n\n\n\n<li>Global reach across YouTube, TikTok, and connected TV.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Humanized AI. Tech brands are softening automation with storytelling about people and imagination.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Telstra \u2014 <\/strong><strong><em>Scamageddon<\/em><\/strong><strong> (Australia)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Telstra | Scamageddon 90\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/-jNgyarQvE8?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Australia\u2019s biggest telco recruited Steve Buscemi as a cosmic scam-slayer in a wild, cinematic campaign about online safety.<br><\/p>\n\n\n\n<p>Half sci-fi movie, half comedy PSA, <em>Scamageddon<\/em> turned cybersecurity into entertainment.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Star power meets absurd humor \u2014 instantly viral.<\/li>\n\n\n\n<li>Educated consumers without boring them.<\/li>\n\n\n\n<li>Distinct Aussie tone that balanced trust and self-awareness.<\/li>\n\n\n\n<li>Showed brand bravery in a \u201cserious\u201d category.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Edutainment 2.0 \u2014 transforming dry topics (finance, safety, privacy) into pop-culture events.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Intrepid Travel \u2014 <\/strong><strong><em>Only Intrepid: The Next Chapter<\/em><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-1024x576.jpeg\" alt=\"Best ads september 2025\" class=\"wp-image-6676\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-1024x576.jpeg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-520x293.jpeg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-400x225.jpeg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-768x432.jpeg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1-1536x864.jpeg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The adventure-travel company refreshed its global identity with a campaign built on authenticity and sustainability. Real travelers and guides share off-grid stories shot across Morocco, Vietnam, and Patagonia \u2014 no influencers, no filters.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic content feels like a documentary, not an ad.<\/li>\n\n\n\n<li>Perfectly timed with post-summer travel inspiration.<\/li>\n\n\n\n<li>Reinforces the brand\u2019s purpose-first positioning.<\/li>\n\n\n\n<li>Built credibility through local voices.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Real world, real people. Audiences are tuning out influencer gloss and craving grounded experiences.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Lush \u2014 <\/strong><strong><em>Caf\u00e9 Gourmand<\/em><\/strong><strong> Pop-Up<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1024x576.jpeg\" alt=\"Best ads september 2025\" class=\"wp-image-6675\" srcset=\"https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1024x576.jpeg 1024w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-520x293.jpeg 520w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-400x225.jpeg 400w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-768x432.jpeg 768w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image-1536x864.jpeg 1536w, https:\/\/blog.keitaro.io\/en\/wp-content\/uploads\/2025\/10\/image.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">#image_title<\/figcaption><\/figure>\n\n\n\n<p>Lush turned a Manhattan store into a Parisian bakery for the launch of its dessert-inspired fall collection.<br>Visitors could \u201corder\u201d soaps like pastries, with real bakers serving bath bombs on trays and latte-art foam demos.<\/p>\n\n\n\n<p><strong>Why it worked:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-sensory retail experience that begged to be filmed.<\/li>\n\n\n\n<li>Blurred line between beauty, food, and lifestyle.<\/li>\n\n\n\n<li>Reinforced Lush\u2019s handmade-fresh ethos.<\/li>\n\n\n\n<li>Drove massive organic UGC on TikTok and Instagram.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Trend highlight:<\/strong> Multisensory experiential marketing \u2014 brands are bringing physical pleasure back to the digital age.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What September 2025\u2019s Best Ads Tell Us<\/strong><\/h2>\n\n\n\n<p>September\u2019s campaigns showed that creativity is evolving into <em>connection<\/em>. Across industries and continents, five clear trends emerged:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Purpose Reimagined<\/strong> \u2014 Nike proved heritage slogans can evolve when they ask bigger questions.<br><\/li>\n\n\n\n<li><strong>Humanized Tech<\/strong> \u2014 Canva and AI brands are reframing innovation through human stories.<br><\/li>\n\n\n\n<li><strong>Education Through Entertainment<\/strong> \u2014 Telstra showed that serious topics stick when they make you laugh.<br><\/li>\n\n\n\n<li><strong>Authenticity Over Influence<\/strong> \u2014 Intrepid replaced influencers with genuine travelers and won trust.<br><\/li>\n\n\n\n<li><strong>Tactile Storytelling<\/strong> \u2014 Lush reminded us that smell, touch, and taste still beat pixels.<br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udca1 How Marketers Can Apply It<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead with meaning, not messaging.<\/strong> Your tagline is only as strong as the purpose behind it.<br><\/li>\n\n\n\n<li><strong>Make tech human.<\/strong> Show how innovation improves life, not just performance.<br><\/li>\n\n\n\n<li><strong>Dare to entertain in boring categories.<\/strong> Humor and imagination build recall.<br><\/li>\n\n\n\n<li><strong>Choose truth over filters.<\/strong> Real people and imperfect moments earn more trust than polished influencers.<br><\/li>\n\n\n\n<li><strong>Engage the senses.<\/strong> In an age of screens, physical experiences create emotional memory.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u2728 <em>September was filled with algorithms and AI talk, these five campaigns reminded us that creativity \u2014 human creativity \u2014 is still what makes advertising magic.<\/em>\u2728<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers hit a new gear in September 2025. Across industries, brands traded loud gimmicks for intelligent &hellip; <\/p>\n","protected":false},"author":19,"featured_media":6677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[128,22],"tags":[],"class_list":["post-6674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-ads","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketers hit a new gear in September 2025. Across industries, brands traded loud gimmicks for intelligent creativity \u2014 campaigns that made people feel and think. 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