{"id":6699,"date":"2025-11-12T15:21:44","date_gmt":"2025-11-12T13:21:44","guid":{"rendered":"https:\/\/blog.keitaro.io\/en\/?p=6699"},"modified":"2025-11-12T16:27:46","modified_gmt":"2025-11-12T14:27:46","slug":"custom-metrics-101","status":"publish","type":"post","link":"https:\/\/blog.keitaro.io\/en\/custom-metrics-101\/","title":{"rendered":"101 Ways to Use Custom Metrics in Keitaro 11"},"content":{"rendered":"\n<p>Clicks and sales only tell part of the story. What happens in between, is where users actually decide. Custom Conversions and Custom Metrics in <a href=\"https:\/\/keitaro.io\/en\/?utm_source=blog&amp;utm_id=custom-metrics-101\">Keitaro 11<\/a> are built just for that.<br>They turn your tracker into a full behavioral analytics system. Flexible enough to capture any signal that matters to your business.<\/p>\n\n\n\n<p>Every campaign tells a story. But most trackers still stop at \u201clead\u201d or \u201csale.\u201d<br>Keitaro 11 now lets you define your own events and metrics through giving you visibility into every meaningful action along the funnel.<\/p>\n\n\n\n<p>Imagine tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scroll depth or article engagement<\/li>\n\n\n\n<li>Button clicks or form interactions<\/li>\n\n\n\n<li>Add to cart and checkout steps<\/li>\n\n\n\n<li>Video or audio playback<\/li>\n\n\n\n<li>Downloads of a white paper, PDF, or case study<\/li>\n<\/ul>\n\n\n\n<p>Each of these becomes a custom conversion: measurable, comparable, and available in reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Custom Conversions Work<\/h2>\n\n\n\n<p>Inside Keitaro, you can now:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a Custom Conversion, name it (e.g., Scroll_80% or Video_Played).<\/li>\n\n\n\n<li>Define what parameters trigger it, like for example, a scroll event, a form submission, or a button click.<\/li>\n\n\n\n<li>Decide whether to include it in your global metrics (conversion count, revenue, ROI).<\/li>\n\n\n\n<li>See it appear as a separate column in reports to make into an instantly measurable entity like any other event.<\/li>\n<\/ol>\n\n\n\n<p>Each action gets its own logic, so you can track multiple funnel stages and user behaviors simultaneously.<\/p>\n\n\n\n<p>&nbsp;\ud83d\udcd6 See Keitaro 11 Documentation: <a href=\"https:\/\/docs.keitaro.io\/en\/maintenance\/custom-metrics.html?h=custom%20metrics&amp;_gl=1%2a1qsqumk%2a_up%2aMQ..%2a_ga%2aMTEzODU2ODU1NS4xNzYyNzcwNDk3%2a_ga_6GEGDM8F0K%2aczE3NjI3NzA0OTckbzEkZzAkdDE3NjI3NzA0OTckajYwJGwwJGgxNzc2Mjg2MTQ?utm_source=blog&amp;utm_id=custom-metrics-101\">Custom Metrics<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why It Changes the Game<\/h2>\n\n\n\n<p>Custom Conversions and Metrics blur the line between a \u201ctracker\u201d and an \u201canalytics system.\u201d You\u2019re no longer limited by predefined funnels, now you can build your own.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You see how users actually interact with your content<\/li>\n\n\n\n<li>You find where intent builds (not just where it converts)<\/li>\n\n\n\n<li>You optimize based on what <em>really happens<\/em> between an impression and a sale<\/li>\n<\/ul>\n\n\n\n<p>Keitaro becomes your behavioral analytics hub, without a need to leave the tracker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>Custom Conversions and Metrics are an invitation to experiment, not just another feature. The system is as powerful as you allow it to be.<\/p>\n\n\n\n<p>Track what matters, measure what defines success, and turn your campaigns into data stories that go deeper than CTR and CPA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clicks and sales only tell part of the story. What happens in between, is where users &hellip; <\/p>\n","protected":false},"author":19,"featured_media":6700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[88],"tags":[116],"class_list":["post-6699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keitaro-tracker-2","tag-popular"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Custom Metrics in Keitaro 11 let you track every meaningful action, like scrolls, plays, add-to-carts, and more. 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