The holiday period, spanning Christmas to New Year, is a golden opportunity for marketers. Consumers are not only shopping for gifts but also indulging in personal purchases, getting gift cards, and embracing post-holiday sales.
For affiliate marketers, this means a chance to significantly grow their earnings — but only with well-crafted, data-driven campaigns.
Why Holiday Campaigns Matter
Statistics show the importance of holiday marketing throughout the years. Christmas-related posts on social media have grown by 125% year-over-year, and consumer engagement increased by 20% during the holiday season.
TikTok reports that 85% of its users plan to spend the same or more post-holidays, with 69% buying products for themselves during this period.
These trends show consumers are still interested in sales, even after major events like Black Friday or Christmas. This makes Christmas and New Year equally critical for sales. Marketers who ignore this festive season risk missing out on significant revenue, while those who participate can expect major results.
Building Better Holiday Campaigns
To capture the attention of holiday shoppers, your campaigns must be timely, creative, and focused on providing value. Here’s how:
1. Start Early and Stay Relevant
The holiday shopping season begins earlier every year, with many consumers starting as early as October.
Launch your campaigns early to capture these proactive shoppers. But don’t stop there — keep the momentum going into January. Consumers getting gift cards or exchanging presents after Christmas create new opportunities to upsell and cross-sell.
2. Craft Emotional, Engaging Content
The holidays are a time of joy, nostalgia, and connection. Campaigns that tap into these emotions perform better. For example, video content has become a dominant medium, with platforms reporting up to 56% higher conversion rates for immersive vertical videos.
Highlight the personal value of your products, whether they’re the perfect gift or a way to start the new year on a positive note.
3. Emphasize Promotions and Exclusivity
Holiday shoppers are heavily influenced by discounts and limited-time offers. Campaigns that highlight exclusive deals — like “last-minute shopping,” free shipping, or bundle discounts — are more likely to convert.
By creating urgency, you can encourage consumers to act immediately.
4. Optimize Your Advertising Channels
While social media platforms like TikTok and Facebook have been game-changers, a successful holiday campaign doesn’t rely on a single channel.
Diversify your efforts across email marketing, programmatic ads, and search engine campaigns for maximum visibility. Use retargeting strategies to reach shoppers who have shown interest but haven’t converted yet.
5. Adapt Your Campaigns for Mobile Users
With a significant portion of holiday shopping happening on mobile devices, ensure your campaigns are optimized for small screens.
Mobile-friendly ads, fast-loading landing pages, and simple checkout processes are essential for capturing these shoppers.
Track Performance with Keitaro Tracker
Success during the holidays requires not just creativity but also precision. With traffic coming from multiple channels, tracking your campaigns in real-time becomes critical. Keitaro Tracker allows you to monitor performance closely, identifying which ads, audiences, and platforms are delivering the best results.
By using Keitaro Tracker, you can:
- Measure ROI for each campaign
- Detect underperforming traffic sources
- Optimize your strategy on the go
This granular data gives you the power to make informed decisions, ensuring your efforts yield the highest possible returns.
What the Data Proves
The holiday season is a time of booming consumer activity — but the competition is fierce. Consider these insights:
- Consumers are 39% more likely to buy products they see advertised during the holidays.
- Post-holiday shopping videos surged by 79%, demonstrating the continued interest after Christmas.
- Gift card redemptions and self-care purchases dominate in January, with 69% of shoppers focusing on treating themselves.
These statistics show why it’s essential to think your advertising through and through. Everyone will be launching their ads — a strategic, data-driven approach will ensure your campaign remains profitable and sticks out from the rest.
May Your Christmas Be Profitable
Holiday campaigns present a unique opportunity to drive significant revenue, but success depends on preparation, execution, and tracking. Start early, create emotionally engaging content, emphasize exclusivity, and diversify your channels. And don’t forget to use tools like Keitaro Tracker to monitor and optimize your campaigns in real time, ensuring every marketing dollar is well spent:
As consumers celebrate the season, your campaigns can make their holidays brighter while driving exceptional ROI for you.
