How big is the crypto niche? In short, there are over 10,000 digital assets with over 560 million owners worldwide. Bitcoin, Ethereum, Solana, Ton, USDT — and the list doesn’t stop there.
Without a doubt, crypto is a great niche for making profits. To help you get more insights into it, we teamed up with Bitmedia, a top-performance crypto advertising network. Together, we explored popular GEOs, traffic sources, trends, and strategies to share with you today.
Why Focus on Crypto Advertising
There are many reasons why advertising cryptocurrency might be beneficial:
Crypto Industry is Very Active
The crypto market is growing in popularity. Over the past two years, Bitcoin’s daily transactions have increased from 240,000 to 600,000. Other popular coins show similar trends. For example, the second most popular one, Ethereum, processes over 1.1 million daily transactions.
And these are just the two most well-known assets. Less popular tokens also gain more interest. This is especially true with the rise of Web3 games like Hamster Combat. This game brought 200 million new users to crypto in just three months.
Prices are Growing
Currently, Bitcoin is peaking, with its price holding steady between $50,000 and $60,000 since February 2024. This rising price attracts new users, growing interest in crypto even more.
What’s more, Bitcoin prices often influence other tokens. When the BTC falls, other tokens may rise, making them more appealing for advertising.
Variety of Products and Services
Cryptocurrency isn’t limited to Bitcoin and other well-known coins. Many investors focus on tokens and meme coins as they have higher liquidity and profitability. Also, some companies launch their own tokens that provide benefits within their projects, like ApeCoin.
In the niche, you’ll also come across many crypto-related products. They can be crypto exchanges, wallets, blockchain-based games, NFTs, etc. With such a variety, it’s easier to find something profitable to promote.
Specific Targeting
Digital marketing for crypto focuses on a specific audience. Typically, they are younger generations searching for opportunities to get rich. Effective crypto advertising also relies on building trust. When crypto enthusiasts see real value and success stories, they’re more likely to invest.
Now, we’ll look into popular GEOs, channels, and trends to help you make the most of your crypto offers.
Popular GEOs for Crypto Advertising
When targeting regions for crypto ads, consider both the financial capacity and crypto popularity in those areas.
Major markets like the United States, Canada, and Australia have strong financial systems. They also have high internet use, which makes them great for crypto ads.
“Advertising in these countries can be highly profitable as the audiences here are not only capable of investing significant amounts but are also generally more open to innovative financial products”
CEO of Bitmedia
Today, countries like Brazil, Argentina, Ukraine, and parts of Asia become more interested in crypto. This includes places like Vietnam and the Philippines. These people often see crypto as a way to protect themselves from economic instability or weak local currencies. This makes them more open to digital currencies and related ads.
Effective Traffic Sources
Advertising cryptocurrency might be tricky, considering the regulations. For example, to run crypto campaigns on Google, you must comply with the requirements in the targeted regions.
But don’t worry — there are still plenty of effective marketing channels to explore:
Banner Ads
One of the most time-tested traffic sources in the crypto space is banner ads on dedicated cryptocurrency websites. These sites attract people interested in digital assets, making them ideal for promoting crypto projects.
What’s more, such banners attract high-quality traffic, consisting of investors and experienced traders. Such an approach increases your ROI and conversions.
Influencer Marketing
Influencer marketing is a powerful marketing tactic that has gained popularity in recent years. One effective strategy is collaboration with content creators and thought leaders in the crypto space.
As mentioned earlier, marketing in this niche relies on trust — and the crypto community places significant trust in influencers on social media platforms like X and YouTube. When they create blog posts about your offer, it can help attract more leads.
Mobile Games
Mobile app advertising is becoming more popular. Ads on platforms like Telegram, especially through Tap Apps, are a good way to reach and engage with crypto audiences. Since users return to these apps daily to complete tasks and earn tokens, your ad will not go unnoticed.
“We have recently begun working with this type of advertising, and it has proven to be very effective and is also highly popular among advertisers”
CEO of Bitmedia
Top 3 Trends in Crypto Niche (2024)
To make sure that you’re on top of your game, you have to be aware of these three trends when promoting your crypto offers:
Web3 Games
Web3 games are growing and represent a significant segment of the crypto advertising market. Games like Hamster Combat, Catizen, and Corn Battles on Telegram have been trendy this year. These apps often launch their tokens and conduct airdrops to attract more users.
Gamification
Gamification continues to be a top strategy, engaging users through quests and interactive events.
Platforms like Galxe have made it easier to run these events, where users often need to complete tasks. These tasks can include installing apps or following accounts. This approach remains highly appealing to users.
Airdrops
Airdrops have been popular since around 2017. Users complete specific actions to earn tokens. This helps attract attention and build an audience from the start. Many crypto businesses still use this form of advertising.
Tips and Strategies for Effective Crypto Advertising
If you’re new to cryptocurrency marketing or want to improve, here are helpful tips from Keitaro and Bitmedia experts:
- Know your audience: Understand how and where to reach your audience. Traditional ad networks might not be effective. Specialized crypto networks, like Bitmedia, can help you connect with potential customers.
- Explore alternative channels: Crypto ads are often restricted on social media. Try alternative channels like dedicated crypto forums, mobile apps, or working with content creators. Crypto email marketing is another powerful tool to test.
- Monitor market trends: Keep an eye on crypto prices, market trends, and emerging blockchain technologies. This will help you decide what to promote.
- Show success stories: Create informative content and highlight real profit potential in your ads. Consider adding case studies to your content marketing to boost clicks and leads.
- Test, track, and optimize: Launch your campaigns, track their performance, and make adjustments to get more leads. Marketing tools like Keitaro Tracker are great for real-time analysis.
Crypto Marketing Future
The future of crypto advertising will largely depend on government regulations and public acceptance of crypto and blockchain. For example, Europe’s new Markets in Crypto-Assets (MICA) regulation has made things stricter. This has caused some crypto companies to leave or change their focus.
In places with strict regulations, like China, crypto ads might not work as well. Know Your Customer (KYC) and Anti-Money Laundering (AML) rules could also discourage casual users, lowering engagement. To succeed, crypto advertisers need to target regions with friendly regulations and a growing interest in digital assets.
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