Clicks and sales only tell part of the story. What happens in between, is where users actually decide. Custom Conversions and Custom Metrics in Keitaro 11 are built just for that.
They turn your tracker into a full behavioral analytics system. Flexible enough to capture any signal that matters to your business.
Every campaign tells a story. But most trackers still stop at “lead” or “sale.”
Keitaro 11 now lets you define your own events and metrics through giving you visibility into every meaningful action along the funnel.
Imagine tracking:
- Scroll depth or article engagement
- Button clicks or form interactions
- Add to cart and checkout steps
- Video or audio playback
- Downloads of a white paper, PDF, or case study
Each of these becomes a custom conversion: measurable, comparable, and available in reports.
How Custom Conversions Work
Inside Keitaro, you can now:
- Create a Custom Conversion, name it (e.g., Scroll_80% or Video_Played).
- Define what parameters trigger it, like for example, a scroll event, a form submission, or a button click.
- Decide whether to include it in your global metrics (conversion count, revenue, ROI).
- See it appear as a separate column in reports to make into an instantly measurable entity like any other event.
Each action gets its own logic, so you can track multiple funnel stages and user behaviors simultaneously.
📖 See Keitaro 11 Documentation: Custom Metrics
Why It Changes the Game
Custom Conversions and Metrics blur the line between a “tracker” and an “analytics system.” You’re no longer limited by predefined funnels, now you can build your own.
That means:
- You see how users actually interact with your content
- You find where intent builds (not just where it converts)
- You optimize based on what really happens between an impression and a sale
Keitaro becomes your behavioral analytics hub, without a need to leave the tracker.
The Bottom Line
Custom Conversions and Metrics are an invitation to experiment, not just another feature. The system is as powerful as you allow it to be.
Track what matters, measure what defines success, and turn your campaigns into data stories that go deeper than CTR and CPA.
