Nutra (nutraceuticals) has long been a cornerstone of affiliate marketing, but even this stable niche evolves over time. Earlier this year, Everad released a report with predictions for the Nutra market in 2024. Now, it’s time to see how accurate those forecasts were and how the industry has shifted since then!
In this updated report, you’ll discover the key trends shaping the nutra offer market in 2024. We’ll cover the top GEOs, innovative promotion strategies, the impact of neural networks on the promotion process, the year’s best offers, and Everad’s insights into the future of the industry.
Nutra in 2024: Sources, GEOs, and Key Events
Overall, the nutra niche has remained relatively stable throughout the year. The number of users interested in nutra offers continues to grow, webmasters are successfully driving traffic and securing profits, and advertisers are expanding into new GEOs and developing fresh offers.
Key Regions for Promoting Beauty and Health Offers Include:
- Eastern Europe: Hungary, the Czech Republic, Slovakia. These countries have shown high demand, particularly for products aimed at older demographics, such as those for joint and musculoskeletal health. These regions attract affiliates with their high payouts, moderate competition, and good volumes from international sources;
- Latin America: Guatemala, Chile. These countries offer low costs per lead, low competition, and an audience receptive to nutra offers. This region is especially promising for those with smaller budgets. Offers targeting fungal skin infections perform particularly well, thanks to the hot and humid climate and extended summer season.
Another noticeable trend in affiliate marketing is the rise of teamwork. With competition in the advertising market becoming stiffer each year, it’s becoming more challenging and less profitable to work alone. Large-scale success requires significant budgets and a division of responsibilities, so webmasters are increasingly forming teams — a trend that is likely to continue gaining ground.
Everad’s Top Nutra Offers for 2024
As we predicted, products targeting the older demographic and solutions for specific issues like fungal infections have surged in popularity this year. Additionally, gel-based products have made a significant impact, as they tend to pass moderation more easily in major channels and are more convenient and safer for consumers to use.
In this section, we’ve compiled the most profitable offers of the year, don’t miss out!
Artex
GEO: Guatemala;
Niche: Musculoskeletal health;
Payout: Starting at $24;
Average approval: 37%.
A natural gel that supports joint health and mobility, making it one of the top offers of the year in Central America. Stands out thanks to its high approval rates and positive customer feedback — users are well aware of its effectiveness and eagerly purchase it.
Vasaxal
GEO: Hungary, Czech Republic;
Niche: Vein health;
Payout: Starting at $40;
Average approval: 60%.
This natural gel for leg vein health is extremely popular among women in Eastern Europe. Many webmasters have successfully promoted it through search engine optimization, and we highly recommend testing this offer using that channel.
Remofix
GEO: Hungary, Czech Republic;
Niche: Musculoskeletal health;
Payout: Starting at $40;
Average approval: 55%.
A unique, exclusive gel for joint health that has delivered top earnings for our webmasters in 2024 due to its freshness and exclusivity.
Varius Plus
GEO: Guatemala;
Niche: Musculoskeletal health;
Payout: Starting at $24;
Average approval: 37%.
This natural gel targets fungal skin infections and has performed exceptionally well. It was adapted from the “Vein health” category and benefited from an already established brand reputation.
Demyxil
GEO: Slovakia;
Niche: Fungal skin infections;
Payout: Starting at $50;
Average approval: 36%.
A remedy specifically designed to support the health of those with fungal skin infections in Eastern Europe. This exclusive offer has delighted webmasters with its low competition, freshness, and generous payouts.
Key Strategies and Creative Examples for Nutra in 2024
In 2024, one of the most effective creative formats is using visuals that clearly demonstrate the problem. This approach works particularly well for sub-niches like “Fungal Skin Infections” and “Joint Health.” Simply highlight the issue with a photo and a brief call-to-action:
Another relevant approach is the expert one. In this case, it is necessary to show an unusual method of combating the problem in the creative, add calls to action and thematic illustrations.
Additionally, natural-themed approaches remains highly effective in 2024. For creatives in this format, it’s important to showcase the natural ingredients and subtly hint at the issue using relevant imagery:
Neural Networks and Nutra: How AI Is Transforming Traffic Generation
In 2024, AI technology has become a vital tool for affiliates in crafting creatives and landing pages. Neural networks are now a key part of the traffic-driving process — here’s how:
- Designing visuals. Tools like Stable Diffusion or Midjourney are used to generate unique images for creatives;
- Animation. AI platforms like d-id or Synthesia can turn static images into videos. In just minutes, these tools can add an animated speaker to your creatives, helping to explain the offer and engage your audience;
- Voiceovers. AI-based services like NaturalReaders, Oddcast, Cybervoice and similar services generate natural-sounding voiceovers for video creatives.;
- Text generation and translations. AI text tools like ChatGPT help webmasters quickly create and adapt text content for landing pages across different GEOs.
By integrating these AI tools, you can streamline the preparation process and fill any gaps in your promotional skill set.
What to Expect from Nutra in the Future?
The Everad team has some key predictions for the Nutra market in 2025 that you’ll want to keep in mind for maximizing your earnings:
- Teamwork will rule the day. The nutra market is becoming increasingly competitive, making it tough for lone-wolf to thrive. Joining a team will likely be essential for continued growth and profitability;
- AI advancements. While neural networks are getting smarter and more helpful, major platforms are also ramping up efforts to combat AI-generated content. Learning how to mask and adapt this content will be crucial for bypassing filters in the future;
- Nutra categories. While neural networks are getting smarter and more helpful, major platforms are also ramping up efforts to combat AI-generated content. Learning how to mask and adapt this content will be crucial for bypassing filters in the future;
- Shift away from cookies. As the industry moves away from cookies, 2025 might bring new advertising formats and targeting technologies. Stay informed with industry news to quickly adapt to these changes.
Conclusion
We’ve covered how Nutra has evolved in 2024 and what trends to watch for in the coming year. Use this insight to stay ahead of the curve and increase your earnings in this ever-popular vertical.
And to boost your success rate, enter the promo code EVERAD5 in your Everad account and claim a +5% payout boost for the 50th approved lead. The bonus will be credited just 5 minutes after approval — so activate your promo code now!
