How to Drive Traffic to an App in iGaming

If you are looking for new traffic sources, one of the ongoing trends in iGaming is to drive traffic to mobile apps where users will be doing targeted actions. 

But how can the tracker see all clicks and conversions? After all, the user first goes to the application download page, possibly even to a major marketplace. And you’re promoting the app, not your offer directly. How does that work exactly?

If you are looking for new traffic sources, one of the ongoing trends in iGaming is to drive traffic to mobile apps where users will be doing targeted actions. 

But how can the tracker see all clicks and conversions? After all, the user first goes to the application download page, possibly even to a major marketplace. And you’re promoting the app, not your offer directly. How does that work exactly?

Firstly, you must understand the basics of setting up a campaign with mobile applications. This process consists of 6 simple steps:

1. Get an offer

Usually, you get one from an affiliate network or directly from the advertiser.

2. Create a campaign in Keitaro Tracker for this offer

You can see the detailed instructions on how to create a campaign here. Setting up the correct transmission of parameters to the offer through the tracker is also important.

3. Pass the campaign link to the application owner

Sometimes, this can happen automatically, with prompts through a Telegram bot or the interface of an affiliate network. Or you can directly send this link to the developers on the side of the application owner.

The app developers will embed the Keitaro Tracker campaign link in their application.

4. Receive a deep link from the app’s side

There are many different ways to create and configure a deep link on the part of the application developers.

5. Use the deep link in the application’s advertising

The provided deep link is what you use in your advertising as a link to the application download page in your ads. This link will allow you to track your clicks and conversions within the app.

6. Track clicks and conversions

Easy, right?

The tricky part is customizing technical settings for transferring parameters in Keitaro Tracker. Each network, advertiser, or app has their own nuances. When you do it right, you’ll be able to:

1. See all the statistics from the applications you advertise in one space;
2. See all the statistics (conversions) from partner networks in the same space;
3. Send all events with metrics like creative ID, campaign ID, and adset ID to the advertising network (for example, Facebook) for further targeting optimization.

If you want to learn more about the technical details of setting up Keitaro Tracker to work with specific platforms or applications, reach out to support! We will help you!