Black Friday is the year’s shopping event — and if you’re in marketing, this is your time to shine!
People are primed to spend, and with Keitaro Tracker, you have the perfect tool to ensure every click counts and every conversion is tracked this sales season. Let’s go through the setup process to get your Black Friday campaign up and running smoothly!
Black Friday Stats to Get You Pumped
In 2023, Black Friday sales in the U.S. reached an impressive $9.8 billion, and Cyber Monday shot even higher at $12.4 billion. This trend is expected to keep climbing in 2024, with e-commerce sales projected to grow by 9.5%.
Mobile shopping is also on the rise, with 54% of orders coming from mobile devices on Black Friday 2023 alone. These numbers show just how big of an opportunity Black Friday presents — it’s time to jump in and make it work for you!
6 Ways to Boost Your Black Friday Campaign
1. Prepare Tools and Data in Advance
Don’t wait until Black Friday to prep your email list and target audience description. Building a solid marketing list takes time, so start early and set yourself up for success.
Also, make sure your tracking tools, like Meta Pixel or Keitaro Tracker, work correctly. This way, you’ll have reliable insights and clean data when your campaign goes live.
2. Plan Ads Strategically
Creating a successful Black Friday ad strategy takes more than just launching campaigns — careful planning, especially around budgeting, is a must.
Why? Ad costs grow during this time due to increased competition and strong consumer intent. The holiday season sees a surge of advertisers, driving up CPMs. In fact, with 200 million US consumers planning to shop for Black Friday sales, a well-targeted ad can make a powerful impact.
So, work on your strategy, creative assets, and audience targeting beforehand to get the best results. If you’re new to advertising, start with our guide on launching your first campaign.
3. Make Your Offers Personal
Personalization is key to a successful marketing campaign. By targeting based on demographics, browsing history, and past purchases, you can create more appealing campaigns. For example, if a user recently googled a pair of shoes, you can target them with Black Friday footwear deals on Amazon.
Use dynamic content in emails, websites, and ads to show users products they’ve viewed before, now with updated discounts to boost click-through rates (CTR). And don’t forget to monitor these ads closely — see which segments engage more and optimize accordingly.
4. Optimize for Mobile
Mobile shopping is booming, with over half of Black Friday orders made through phones in 2023.
To capture this traffic, make sure your landing pages load fast, look clean and are easy to navigate on mobile devices. Check every link, button, and image to ensure a seamless experience. Slow load times or clunky mobile layouts can lead to missed sales.
5. Go Multi-Channel for Maximum Reach
Don’t limit yourself to just one platform — use email, social media, SMS, and other channels to maximize visibility.
A multi-channel approach means more people see your ads, leading to better results and greater brand recognition. Plus, consistent channel messaging reinforces your offers, making them more memorable for shoppers.
6. Test, Optimize, and Adapt in Real-Time
Black Friday is intense, and what works in the morning might not work well by the afternoon.
Use Keitaro Tracker’s A/B testing and tracking features to keep a close eye on what’s driving the most clicks and conversions. For example, if one landing page performs better with a certain audience, you can quickly shift traffic in that direction. With real-time analytics, you can adapt on the go, ensuring every dollar spent delivers maximum value.
How to Set Up Tracking of Your Black Friday Campaign
The ultimate tool for setting up tracking for your Black Friday ad campaigns is — Keitaro Tracker. Equipped with built-in templates, 30+ metrics, and A/B test features, it can help you successув during the November sales season.
Here’s what to do to get started:
Step 1: Install Keitaro and Set Up the Basics
Start by choosing a Virtual Private Server (VPS) provider like DigitalOcean, Hetzner, or Vultr. Ensure that your server meets Keitaro’s system requirements for optimal performance.
Get exclusive VPS bonuses and discounts — check them out here.
Once you’ve selected a provider, you can access your server via SSH and run Keitaro’s installation script. Alternatively, choose a VPS provider that offers a few-clicks installation option for Keitaro Tracker. After installation, configure the basic settings, including entering your Keitaro license key.
Next, purchase and park your domain, then configure the DNS to point to your server. Don’t forget to secure your connection by issuing an SSL certificate for HTTPS access.
Step 2: Connect Traffic Sources and Affiliate Networks
Now that Keitaro Tracker is up and running, it’s time to connect your traffic sources.
Keitaro Tracker offers over 500 templates for popular ad networks and integration with Google Ads, Facebook, and TikTok. You can also add more traffic sources manually.
To configure affiliate networks, head to the “Affiliate Networks” section. You can choose from pre-configured templates or enter the necessary details, like the S2S postback URL.
Step 3: Create and Customize Your Campaign
To set up your Black Friday campaign, go to the Campaigns section and click “Create.” Give your campaign a name, like “Black Friday 2024 – 50% Off Deals,” so it’s easy to find later.
Choose the traffic source you plan to use and fill in the necessary campaign details: targeting options, budget, and other relevant settings. Don’t forget to save the campaign.
- Remember: Keitaro Tracker will automatically fill in the necessary parameters and S2S Postback URL if you use a template for your traffic source.
Step 4: Build Targeted Flows with Rules
Flows are the key to optimizing your campaign in Keitaro Tracker. They allow you to set specific rules that route visitors to the best landing page or offer based on predefined criteria.
For example, you can direct US users to an America-focused Black Friday landing page, while users from Canada will see a Canadian-focused page. You can also set time-based rules to activate different offers based on time zones.
- Pro Tip: Use split testing within your flows to test different landing pages, offers, or messaging to determine what performs best. Keitaro’s split-test tracking will provide clear insights, so you can allocate your budget toward the best-performing options.
Step 5: Add and Manage Landing Pages
Go to the “Landing Pages” section, click “Create New Landing Page,” and give it a name. Add the landing page URL or upload it as a ZIP file.
Once you’ve entered all the necessary information, save your new landing page. You can now assign it to your campaign’s flows or use it in specific targeting rules to ensure the right visitors are sent to the right page.
If you see that your landing page performs poorly, Keitaro Tracker’s built-in editor allows you to make quick changes. Optimize your page, visuals, and text to align better with your audience.
Step 6: Generate Tracking Links and Launch
Finally, once your offers and landing pages are set up, generate a tracking link. They help track clicks, conversions, and other important metrics in real-time.
To create the link, go to your campaign’s “Parameters” section and fill in the tracking parameters. This ensures that Keitaro Tracker can properly track your traffic and provide the insights you need to measure campaign performance.
Once the link is ready, you can use it in your Black Friday ad campaign.
For more technical details, refer to Keitaro’s documentation to guide you through advanced features and settings.
Enjoy Black Friday Success
Black Friday is one of the most profitable times of the year, and setting up your campaign with Keitaro Tracker means you’re in full control. With everything tracked and optimized, you’re ready to bring in conversions like never before.
So get your Keitaro Tracker setup ready, fine-tune those campaigns, and — let’s make this Black Friday your biggest success yet!
