by The dating niche is showing some interesting game-changing trends in 2024. Together with the Lospollos affiliate network, we have analyzed key trends that affiliate marketers will need to consider when working with online dating offers. We will explore the most popular regions, effective traffic sources, and strategies for successful promotion.
Dating Niche Overview
In 2024, the European and American online dating market is growing rapidly. According to the latest data, last year the number of Tinder downloads exceeded 58 million, followed by such popular services as Litmatch with 35.39 million downloads and Bumble, which was downloaded by more than 31.55 million users.
And the market is projected to show an upward trend. According to forecasts, revenue from the dating industry in Europe will increase by $29.8 million, or 4.65%, between 2024 and 2028. While in the US, it is expected to grow by $0.1 billion, or 7.19%. Overall, global revenue from online dating can reach $4.33 billion by 2028.
Online Dating User Profile in 2024
SSRS research finds that more than half of the US adults aged 18-29 (56%) have used online dating sites or apps and are most likely to be current users. When it comes to the US adults aged 30-49, 47% have tried online dating.
According to the same research, Gen Z and Millenial men mostly use dating apps and websites.
For those looking to monetize traffic in the dating niche, we recommend the Lospollos affiliate network. Simply obtain a special link (smartlink), place it on your source, and watch your income grow. Lospollos’ smart algorithms automatically distribute traffic to the right offers based on geo, device type, browser, and other parameters. Additionally, the platform offers a lot of useful materials about effective monetization and nuances of working with dating traffic, among other topics.
Top Six Trends in Online Dating in 2024
To make sure that you’re on top of your game, you have to be aware of these six trends when promoting your dating offers:
1. New Level of Personalization
Machine learning algorithms help users find the most suitable partners by analyzing user behavior and preferences. They take into account not only common interests, but also users’ psychological types, values, and even communication styles. And this contributes to the most accurate matches. Artificial intelligence has become an integral part of dating platforms. Personalized recommendations and content adaptation to the user make the search process efficient and interesting.
2. Video Content is the New Standard
Static photos have long been overtaken by video formats. This year, the trend is accelerating: short videos allow you to better show your personality, interests and create a more lively impression. With access to high-speed internet and advances in technology, video calls, video and audio formats have become an important part of online dating. Dating platforms now offer users the chance to have a virtual date through video chat before meeting in person, significantly reducing the likelihood of a bad experience. For those driving traffic, video creatives have also become an integral part of advertising campaigns.
3. Niche Dealing Services
Users are increasingly seeking partners with specific interests and values rather than just general dating. This leads to the rise of niche apps and communities where people can find like-minded people. For an affiliate marketer, this is a framework, but if you know how to choose a promising offer and make the right bundle, tapping into niche dating services will bring excellent income.
4. Social Media and Gamification
In 2024, the lines between social media and dating apps are blurring. Many platforms are integrating elements of social media and gamification. Users can share their experiences, create profiles with multimedia content, and participate in various games and quests. This makes the dating process more engaging and allows users to get to know each other better before meeting. It also encourages advertisers to incorporate interactivity into their creatives.
5. Security and Verification
As concerns about online security grow, dating apps are implementing more stringent verification measures. These can include phone number confirmation, document verification, or even facial recognition technology.
The world of online dating is rapidly changing due to technology and the changing needs of users. With the development of artificial intelligence, the rise of mobile users, and the popularity of video content, dating platforms are becoming more interactive and personalized. And we are confident that this is just the beginning.
Relevant Geos for the Dating Niche
In 2024, the online dating market is becoming increasingly global. Apps and sites are available in multiple languages, and users can search for partners all over the world, not just in Tier-1 countries. Some countries and cities are showing particularly high interest in online dating this year. These regions are characterized by high internet penetration rates and large numbers of active mobile device users.
- In North America, it’s the US and Canada.
- In Europe, the UK, Germany and France remain the top regions.
- In Asia – Japan, South Korea and China.
- In Latin America – Brazil and Mexico have become significant geo-regions for dating traffic.
The Most Promising Sources of Online Dating Traffic
Most users find it more convenient to use dating services via mobile devices. Therefore, in this case, optimization for mobile platforms is a key success factor.
As for the sources of dating traffic – the most relevant in 2024 are:
- Social networks, among which Facebook, Instagram, and TikTok remain the main channels for attracting traffic. Advertising on social networks, targeted to specific audiences, allows you to effectively attract new users.
- Contextual advertising and SEO – search traffic is very valuable for any campaign. Dating blogs, reviews, and articles help attract organic users and improve the platform’s visibility in search engines.
- Influencers – create content that subscribers interact with. This increases both dating service recognition and conversion rates.
- Advertising networks allow you to quickly buy dating traffic in any volume and in almost any geo. Partnering with CPA networks is a great way to save time and get targeted traffic without leaving the platform. It is very important to choose a network that is optimized for dating traffic.
Effective Promotional Strategies in 2024
Based on the trends we’ve discussed, advertisers looking to effectively drive dating traffic in 2024 should focus on:
- Mobile apps, as with the increasing number of mobile users, having a user-friendly and functional dating app has become critical. Users expect a fast and intuitive interface, as well as real-time communication capabilities. Choose offers with mobile apps and run ads that will reach mobile traffic.
- Security and privacy, as these issues remain at the forefront of Internet users’ minds. Offer owners should invest in encryption and authentication technologies to protect user data and create a safe space for communication. Advertisers and affiliate marketers should emphasize such features in their ads.
- Interactive features – chats, video calls, virtual gifts, etc. help keep users on the platform and increase their engagement.
The year 2024 brings new opportunities and challenges for the online dating niche. Attention to personalization, introduction of new communication formats, and focus on security have become key success factors. Platforms that can adapt to these changes and offer users innovative and quality services will lead the market. In 2024, it is important for advertisers to not just follow trends, but to exceed user expectations by offering unique and engaging experiences.
