by A few years ago, a new big player entered the eCommerce niche: Temu. The platform grew in popularity rather quickly, sparking discussions across TikTok, YouTube, and social media. In February 2024, Temu attracted a staggering 358.2 million visitors, showcasing the extent of its popularity.
Like Amazon and AliExpress, the company has launched an affiliate program, encouraging people to promote Temu products to earn money. Today, we’ll look at it and see if Temu is worth trying for affiliate marketers.
What is Temu?
Founded in 2022, Temu is an online marketplace similar to AliExpress and Wish. They offer a broad range of products, often very cheap and mostly shipped to consumers directly from China.
The marketplace quickly gained popularity. Only a year after the launch, in 2023, Temu surpassed both Amazon and Walmart in downloads. It’s believed that their success occurred due to two reasons:
- Low prices;
- Their affiliate marketing strategy.
The Temu team is constantly looking for affiliate marketers and content creators to work with. For that, they not only offer commissions but various bonuses and rewards.
The Temu Affiliate Program Review
The Temu Affiliate Program is a performance-based marketing initiative where affiliates earn commissions by driving traffic and generating sales for the company. There are no specific rules for the promo format; you can make YouTube reviews, write blog posts, or film TikToks. What counts is that someone makes a purchase using your affiliate link.
There are two ways to earn money in this program. First, you get a commission for your referrals’ purchases. Second, you get a bonus for each new download and login you attract.
Here is a breakdown of Temu affiliate program offers:
| Qualified purchase is between $0-$49.99 | 5% commissions |
| Qualified purchase is between $50-$99.99 | 10% commissions |
| Qualified purchase is more than $100 | 20% commissions |
| Bonus for attracting new users | $5 per download and login |
| Cookie duration | 15 days |
| Payout threshold | $50 |
| Bonus for referrals | 50% discount |
| Bonuses for top affiliates | Win cash bonuses |
| Payment methods | Bank transfer, PayPal, or check |
Additionally, the platform offers dedicated support that answers questions, helps with marketing materials, and provides general help.
Who is the Temu Affiliate Program for?
First, the Temu Affiliate Program is open to affiliates looking to earn commissions from sales and downloads. The platform provides some tools for tracking performance, monitoring earnings, and optimizing marketing strategies.
What’s more, Temu offers a separate program for influencers called the Temu Influencer Program. There, content creators with a large following can earn up to $500 every two months and get rewards based on the amount of Temu-related content they produce.
Unlike affiliates, influencers must follow specific posting rules. They also can receive free products every two months.
Is the Program Worth It?
According to data, the average order value on Temu is $25, which translates to an average commission of $1.25 per sale. Plus, you can make $5 for each new download and log-in.
While the Temu Affiliate Program can be a good source of income — you shouldn’t rely solely on it.
Though the program claims that earnings can reach up to $100,000 monthly, many online reviews suggest that it’s unlikely. Therefore, it’s best to consider Temu as one of several platforms you use to generate income.
Step-by-Step Guide for Joining the Temu Affiliate Program
Here are the steps for joining the Temu Affiliate Program — the application process is quite simple:
- Visit the Temu website for the program and click Get Started to create an account.
2. Fill in your email or phone number. Alternatively, use your socials.
P.S. If you already have a regular Temu account, you can log in with it.
3. Create a password and submit your application. Take a moment to review and accept the program’s terms and conditions.
4. Now that you have an account, you can access your affiliate link and code. On the dashboard, you can also find your balance, affiliate bonuses, history of withdrawals, etc.
5. Next, go to the Best Sellers section, where you can find a list of well-selling products. Choose ones that you believe people would buy.
Tips to Succeed with the Temu Affiliate Program
Promoting Temu Affiliate Program offers might be tricky, since it can be competitive. You need a good understanding of the niche and a strategy to succeed. Here is the list of tips that can help you with that:
Choose the Right Platform to Promote
Temu offers a wide range of products across various niches. To maximize your revenue, it’s essential to understand your target audience and choose the right platform for promotion.
For example, if you want to promote aesthetic home decor items like lamps, plants, or beautiful tableware, Pinterest is an ideal platform. People use Pinterest to find inspiration for their clothing and interior decor by searching for specific keywords. So, title your product using these keywords, provide aesthetically pleasing photos, include your affiliate link, and mention an available 50%-off deal.
Be Up to Date with Current Trends
When selecting an offer, check current trends to see what clothing, styles, and accessories are popular. Consider upcoming holidays, like Halloween and Christmas, or seasonal events like the back-to-school period.
Doing this research helps you identify which products are in demand, maximizing your earning potential.
Don’t Just Sell, Show Value
People can be skeptical and hesitant to buy a product if it’s too sales-oriented. Instead, consider reviewing the product to highlight its benefits and use cases.
For example, you want to sell LED strip lights. List their benefits such as easy application, no residue when removed, and color-changing feature — read reviews and the product description to identify key value points.
Additionally, include photos or videos of rooms where the lights are installed, allowing people to visualize how their space could look with the product.
Implement SEO
SEO is essential for driving traffic to your Temu product promotions on your websites or social media. Search for relevant keywords and incorporate them into your content to improve visibility and ranking in search engine results. Consider mixing both competitive and more narrowly targeted keywords.
But remember, don’t overload your content with keywords. Excessive keywords can harm your ranking, as search engines may flag your content as uninformative. Instead, focus on providing valuable, well-written reviews, placing keywords inside organically.
Track Temu Affiliate Links Performance
Any expert would tell you — that analyzing and optimizing is the key to a successful campaign. The same goes for your Temu affiliate links. You need to understand how they perform and how many sales they generate.
The Keitaro Tracker tool stands out in this regard. Designed with the affiliates in mind, it provides a detailed analysis of your links, including CTR, ROI, user demographics, device types, and conversion data.
You can launch campaigns for various brands across different platforms and track their performance on one Keitaro dashboard. The tracker allows you to run A/B tests to identify the most effective marketing strategies, maximizing your ROI.
Keitaro Tracker also protects your campaigns from fraudulent clicks that lead to losses.
Don’t just take our word for it — try Keitaro Tracker yourself with a 14-day full-access trial:
Now, you know how Temu works and how to promote its products effectively using the right tools.
