You’ve heard the hype. The market is massive, the rules are wild, and the rewards? Even better.
In this game-changing episode of Behind the Clicks, we dive deep into one of the most competitive and complex niches in affiliate marketing today — iGaming in the United States.
Our guest?
Anastasia, Head of Marketing at Traffic Balance — a media buying company moving massive volumes of traffic across tier-one GEOs. They’ve been in the trenches, launching iGaming campaigns across the US market, and she’s here to spill everything.
👉 Click here to watch it on YouTube!
What You’ll Learn in This Episode:
- Why iGaming in the US is exploding — and how to ride the wave.
- State-by-state regulations: The biggest mistake affiliates make and how to avoid it.
- How much does a license actually cost? Spoiler: It’s not cheap, but we break down who needs it.
- American players 101: What they expect from brands (hint: real humans, real support).
- Paid traffic vs SEO — what wins in 2025?
- Which states perform best (and why New York is NOT one of them).
- How to adapt creatives by region: Texas ≠ New York.
- Why A/B testing isn’t optional anymore.
- Deep PPC insights: What it’s like to pay $100 per click — and still be profitable.
🎁 Giveaway Time: Win a Marshall Speaker!
We’re all about rewarding savvy marketers.
This episode comes with a giveaway:
- Best comment or question under the YouTube episode wins a Marshall speaker.
🔥 Bonus Perk: DM Traffic Balance after watching the episode and mention Behind the Clicks to receive exclusive perks for their upcoming PPC event in Prague — packed with high-level networking and top-tier speakers.
Don’t miss your chance! Check out the podcast now
About Behind the Clicks
Behind the Clicks Podcast is your backstage pass to real strategies, sharp insights, and marketing tactics that work. Whether you’re a seasoned media buyer, an affiliate marketing pro, or someone looking to break into new niches and tier-1 GEOs, we’ve got what you need to scale smarter.
