Managing multiple campaigns across platforms such as Facebook, TikTok, and Google Ads without an ad tracker can lead to inefficient performance and wasted budget. With the need to juggle data from numerous traffic sources, an efficient tracker becomes crucial. One such tool is Keitaro Tracker, an effective solution to streamline your campaign management, optimize performance, and offer advanced analytics. 

Whether you’re a seasoned media buyer or just stepping into the industry, Keitaro could be your secret weapon for success.

Why Media Buyers Need an Ad Tracker

Let’s be honest: media buyers must run multiple campaigns on multiple platforms simultaneously to be profitable. So, when running cross-platform media buying campaigns, an ad tracker isn’t just a nice-to-have—it’s a game-changer. It helps you optimize performance, manage your budget, and make smart decisions. 

Here’s why using an ad tracker like Keitaro can make all the difference:

1. All Your Data in One Space

Media buying means juggling campaigns across different platforms, which can quickly become overwhelming. An ad tracker pulls all that data into one easy-to-use dashboard or creates a necessary report within minutes. You can see how every traffic source performs without hopping between different systems, saving time and helping you stay on top of everything.

2. Instant Updates for Quick Decisions

When running ads, you need to know what’s happening right now—not hours later. With Keitaro, you get real-time insights into clicks, conversions, and other data, meaning you always know how your ads are doing overall and in detail. This means that with the help of an ad tracker, you can make adjustments on the fly if something isn’t working. Which will help you keep your campaigns on track, avoid losses, and boost ROI.

3. Customized Reports for What Matters

Keitaro ad tracker lets you create customized reports focusing on the numbers you care about. Want to compare how different landing pages are performing? Or see which traffic sources are driving the most conversions? Or users from which countries, cities, types of devices, and OSs (operating systems) click and convert more. With this ad tracking tool, you can set up reports to give you exactly that, allowing you to identify what’s working and what needs tweaking easily.

4. Track Conversions Accurately

Knowing which ad or traffic source led to a sale or other type of conversion is critical. You can set up Keitaro in such a way that you track the entire customer journey, from the first click to the final conversion. This helps you understand which parts of your campaigns drive results so you can invest more in what’s working.

5. Protect Your Campaigns from Fraud

Bot traffic and click fraud can mess with your results and waste your budget. Keitaro helps you filter out fake traffic and keep your campaigns clean. With its fraud detection features, you can block bots and ensure your ad spend is reaching real people who are more likely to convert.

6. Spend Smarter, Not More

Managing your budget is one of the biggest challenges in media buying. An ad tracker like Keitaro gives you a clear view of how well each campaign performs across different platforms. You can quickly spot which ads are worth continuing and which ones are wasting money. This helps you make better decisions about where to put your ad dollars for the best return.

In short, using an ad tracker simplifies the entire process of running media buying and affiliate campaigns. If you’re serious about scaling your campaigns and getting better results, an ad tracker is a must-have tool in your arsenal.

Cloud-Based vs. Self-Hosted Ad Trackers

When selecting an advertising tracker, one of the first decisions you’ll need to make is whether to choose a cloud-based or self-hosted solution. Both have their advantages depending on your goals, privacy requirements, and technical expertise.

A cloud tracker may initially seem like the most reasonable choice. You don’t need to buy, set up, and maintain a virtual server for hosting software and data—it’s included in the monthly fee. However, such systems often have limited integration capabilities for custom scripts, filters, and redirects. It will be harder to configure the server and perform other specialized tasks.

Moreover, the amount of events and data (e.g., clicks, conversions) that the tracker can process is often artificially limited in such solutions. When you need to process more data, you’ll have to upgrade to a more expensive plan, even if the tracker’s functionality already suits you.

Server ad trackers, like Keitaro, give you full control over necessary capacities and features. You can choose a provider with servers located close to your target audience, reducing ping time and increasing landing page load speeds. Additionally, you can upgrade or downgrade your server capacity as needed, ensuring you control the speed of opening your landing pages.

In this case, you’ll need to pay for both the tracker and the server separately. However, many companies with cloud solutions also purchase virtual server space from third-party vendors and resell it to users, factoring in maintenance costs and margins.

Some of the Keitaro partners offer server space at a discount, and you can install the ad tracker in just a few clicks.

Using your server and Keitaro allows you to configure all tracking aspects and ensure maximum security for your operations and data. If you choose a VPS without auto-installation from one of the tracker’s partners, you can ask support to help with installation.

Key Features of Keitaro Tracker

Keitaro Tracker offers a set of features designed to meet the needs of both novice and seasoned marketers. Here are some of the key highlights:

• Keitaro integrates with over 500 traffic sources and affiliate networks, including Facebook, TikTok, and Google Ads. This extensive network allows for seamless data tracking across multiple platforms.
• Hosting local landing pages on your server can significantly improve load times and protect your data, as well as give you an opportunity to save on additional hosting for every LP (landing page). Keitaro also features a built-in editor for easy page customization. Including introducing custom macros (placeholders) and scripts onto the page.
• The tracker supports all kinds of ads, including push, popup, banner, video, etc. Keitaro tracks the links, not the formats.
• Keitaro offers 30+ real-time metrics, giving you instant insights into your conversion rate, ad performance, and the effectiveness of your traffic distribution.
• Set traffic distribution rules based on device type, Geo (geographical location), or connection type, routing visitors to the most relevant landing pages and offers. You can also use the multi-offer function to create multi-offer funnels.
• Keitaro supports both postback URLs and the Click API for sending data between platforms. This makes it easier to track conversions.
• The Admin API gives tech-savvy media buyers greater control, allowing them to automate tasks, send data, and customize the platform according to their specific needs.

Want to try Keitaro? There’s a free 14-day trial!

An advertising tracker like Keitaro Tracker can streamline your media buying and affiliate marketing processes. Keitaro provides everything you need to run efficient, data-driven campaigns. Whether you’re tracking clicks from social media platforms like Facebook and TikTok or managing complex multi-offer campaigns, Keitaro has you covered.