Marketing Matters: The history of ChatGPT and how to use it in media buying
After its full public release in 2022, ChatGPT took over the headlines and gained 5 million users in just the first five days. But what’s …
Top Trends in Digital Marketing and Ad Tracking
After its full public release in 2022, ChatGPT took over the headlines and gained 5 million users in just the first five days. But what’s …
When did you last use Microsoft Ads (formerly known as Bing Ads)? With a less than 10% market share even after introducing AI to its features, this search engine was the last of the ”big three” to create a proprietary PPC ads platform.
Learn more about the history of Bing Ads in the new Marketing Matters article!
How do you feel when you hear the word conflict? Some people get tense and uncomfortable, but we at Apliteni see it as an amazing opportunity to ensure better communication and understanding between colleagues.
Check out our new article to learn how we successfully maintain peace within our distributed remote environment.
Have you ever thought of completely automating your ads campaigns?
In this article, we highlight this popular method of targeted advertising. Learn more about how it works, the main components of the ecosystem, the latest trends and much more!
Remember when the Internet was still a newbie, and the first ad networks like DoubleClick appeared?
Well, we’re going back to that time! And we don’t stop there – we take you on a journey through the evolution of Ad Exchanges and how Demand and Supply Side Platforms came into play. Read the full article!
This time we’re demystifying affiliate commissions.
Is the offer rate good enough? Or what is the industry standard rate? Find the answers to all your burning questions in our latest article!
If you’ve ever been racking your brain over choosing an offer, we’ve prepared a guide that should help.
Be sure to get acquainted with the full article!
Ever wondered how Affiliate Marketing has evolved and shaped the world of e-commerce? From humble beginnings to a global impact, affiliate marketing is more than just a buzzword!
Let’s dive deep into this fascinating topic! Read the article now.
Our new issue of Marketing Matters is here, and today we will look at the history of the creation of GDPR. Who came up with it and why, and how it has affected advertisers. After all, if you want to launch your advertising campaigns in first-tier countries, you should be aware of how GDPR is structured.
The second installment of our new series, Marketing Insights, is here. Today, we have gathered facts about social networks and the size of their advertising market.
Join us as together we uncover all the insights of Digital Marketing. Let’s get started!