Marketing Matters: History of UTM

If you’re an affiliate marketer or digital media buyer, especially in PCC, you use UTMs daily in your campaigns. It’s the technology that ensures that you get paid for your work. But what does UTM stand for? How is it connected with sea creatures, and how did it come to being and become so widespread? Learn this and more in our brand-new Marketing Matters article!

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Marketing Matters: Twitter

Which platforms pop into your mind when you think of communications and branding?

Twitter (X, nowadays) is usually among the first ones. This social media giant has seen commendable highs, challenging lows, and surprising turns.

Learn more about the History of Twitter (X) in our new Marketing Matters article!

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