We’re kicking off another exciting week full of must-attend events, important holidays, and key digital updates. Here’s everything marketers, advertisers, and digital enthusiasts need to stay informed and ahead.
Events to Watch This Week
These upcoming events may influence your strategies, so stay informed and prepared to take action.
| March 17–20 Adobe Summit 2025 Insights on digital marketing, AI-driven personalization, and customer experience. Las Vegas, NV, USA | March 17–18 Pocket Gamer Connects Explore mobile gaming monetization and effective advertising strategies. San Francisco, CA, USA | March 18 NCAA March Madness Opportunity for sports-focused marketing and audience engagement. USA |
| March 18–20 Digital Marketing Europe 2025 Trends in SEO, PPC, affiliate marketing, and multi-channel advertising. Vilnius, Lithuania | March 18–30 Miami Open Tennis Tournament Ideal time for media buyers targeting premium sports and luxury markets. Miami, FL, USA | March 20 First Day of Spring Perfect timing for fresh, seasonal campaigns across various industries. Worldwide |
| March 21 World Poetry Day Engage your audience creatively with poetic content. Worldwide | March 22 World Water Day Highlight sustainability and conservation efforts. Worldwide | March 23 Chinese Grand Prix Formula 1 A prime opportunity for automotive and global sports advertising. Shanghai, China |
| March 24 International Day for the Right to the Truth Celebrate transparency and ethical marketing. Worldwide | March 24–26 Digiday Publishing Summit Designed for publishers and advertisers looking to optimize revenue and media buying strategies. Vail, CO, USA |
Weekly News Highlights
Advertising and Tech
- Google introduces asset testing for Performance Max retail campaigns
- Google Analytics now displays percentages in reports with notification features
- Google Ads Editor 2.9 rolls out with 8 new features
- Google upgrades Display & Video 360 for Connected TV advertisers
- Google Shopping now displays ‘Price at Checkout’
- Google expands Search Max beta and Performance Max negative keyword limits
- Google enables carbon emission measurement for digital ads
- Skype is shutting down in May — these are the best alternatives
Search Trends
- AI search engines reportedly invent sources for ~60% of queries
- Publishers advised on navigating Google’s site reputation policies
Social Media Buzz
- Meta rolling out Community Notes moderation tool in the US using X algorithm
- Facebook begins paying creators based on Story views
- Instagram tests new Community Chats, a possible Discord competitor
- Instagram trials Meta AI-powered search shortcuts in comments
- WhatsApp developing reply thread functionality
- TikTok Shop publishes its 2025 category benchmarks
- YouTube expands Creators Collective program celebrating 20 years of advertising
- YouTube adds new linking tools for brands and creators
- Reddit introduces tools to boost user engagement and content creation
- Reddit tests the ability for users to hide ads
AI Insights
- Google unveils advanced AI models for the robotics industry
- Google replaces Google Assistant with new Gemini AI
- Google adds Chirp 3 voice model to Vertex AI platform
- OpenAI launches tools to help businesses build custom AI agents.
- Gemini 2.0 Flash Thinking integrates memory and Google apps
- Meta targets businesses extensively in AI deployment
Policy & Safety Updates
- UK’s new digital safety regulations now active
- Google details AI and human evaluations for policy compliance
- Google calls for relaxed copyright and export rules in AI policy
- Will Europe’s big investment in gigafactories spark a thriving AI industry?
The European Commission is putting $20 billion behind building four huge AI gigafactories. But the real question is: Will this massive push actually bring a booming AI sector to Europe, or is it just wishful thinking? - Meet the real-life heroes fighting online scammers (bots included)
A group of engineers, tech-savvy creators, and everyday internet users are banding together to fight scammers head-on. By turning the tables, they’re exposing fraudsters—both bots and humans—who want to take your money and steal your identity. - ChatGPT explained: Everything you’ve been wanting to know about this AI chatbot
OpenAI’s ChatGPT has taken the world by storm. But what’s the buzz really about? Here’s your complete guide to understanding this AI-powered chatbot, how it works, and why it’s such a big deal. - DeepSeek: Meet the new AI chatbot that’s dominating app stores
DeepSeek just shot to the top of both Apple’s App Store and Google Play, putting this Chinese AI company firmly in the spotlight. Using highly efficient AI training methods, DeepSeek is impressing Wall Street and catching everyone’s attention. Here’s what you need to know. - Is your website converting better than your competitors’?
Wondering how your site’s conversion rates stack up? See the latest industry benchmarks to find out how you’re doing—and if there’s room to improve.
Stay informed, stay connected, and make this week count!
