Ready for another action-packed week? We’ve gathered the hottest events, biggest news stories, and essential insights you’ll need to stay ahead. Whether you’re looking to boost your ad campaigns, find fresh affiliate marketing opportunities, or just stay informed about what’s trending—this roundup has you covered. Let’s dive in!
Events to Keep an Eye On This Week
These upcoming events could shape your marketing strategies—so keep them on your radar!
| Date | Event Name | Description | Location |
| March 25–31 | Amazon’s Big Spring Sale | Amazon’s week-long sale offers discounts of up to 40% on various products, providing opportunities for affiliate marketers to promote deals. | Online |
| March 25–26 | Digital Summit Tampa | A conference offering workshops and sessions on digital marketing strategies, ideal for networking and learning. | Tampa, FL, USA |
| March 31 | World Backup Day | A day emphasizing the importance of data backup, relevant for promoting cybersecurity products and services. Don’t forget to backup your Keitaro Tracker! | Worldwide |
Weekly News Highlights
Advertising & Tech
- Adobe launched new AI agents for marketers, helping brands personalize customer experiences even more
- EU regulators cracked down on Google and Apple, putting big tech under tougher scrutiny
- The UK now requires tech companies to better protect users from harmful and illegal content
- India tightened advertising rules, especially for influencers and financial intermediaries posting on social media
- Perplexity AI is raising funds, with its valuation hitting an impressive $18 billion
- OpenAI upgraded its voice and transcription models, meaning better speech tech is here
- Adapty released a web-based payment solution, helping apps make money outside traditional app stores
- Meta’s AI tools finally arrive in the EU, though not without some strict limitations
- Microsoft will enforce stricter consent rules for advertisers to align with data privacy regulations
- The UK banned controversial game ads, calling out those that objectified women—ethical marketing matters
- Roku tests mandatory pre-roll ads, meaning users must watch ads before accessing their TVs
- Adobe partnered with AWS and Amazon Ads, empowering marketers to create impactful, large-scale customer experiences
- Apple named Creative Marketer of the Year by Cannes Lions, reaffirming its innovative approach to marketing
Search Trends
- Google introduced a new ‘canvas’ feature for Gemini, including Audio Overview for better user engagement
- Google warns that not all sites hit by algorithm updates will fully bounce back—even with future improvements
- Google Performance Max now lets you see specific search terms, enhancing ad optimization
Google Search Console API will soon provide hourly data for the past 8 days, making SEO monitoring even more precise - Google may remove your pages from search results if users don’t interact with them
- Google Ads rolled out channel controls for Demand Gen campaigns, giving advertisers better targeting options
- Bing increased its ad placements, showing over seven sponsored listings in some searches—expect tougher competition for organic clicks
- Bing Webmaster Tools Copilot feature now available to all users
- Google provides Timeline to improve publishers’ search visibility
- Google business profile suspensions rise, but appeals are delayed
- 50% of publishers saw search traffic drop, but newsletters and direct traffic grew in importance—time to diversify!
- Google’s Search Central Live in NYC explored SEO strategies for AI-driven search results—critical for marketers
Social Media Buzz
- Reddit now lets users hide ads, empowering audiences but challenging advertisers
- Meta announced major AI-driven ad updates on Facebook and Instagram to boost ad effectiveness
- Discord will introduce video ads in mobile apps starting this June—another space for visual marketers
- Reddit will replace Private Messages with Reddit Chat, simplifying direct user interaction
- LinkedIn integrated Calendly, making scheduling meetings directly from your profile easier
- Bluesky improved referral tracking, helping publishers measure their impact more accurately
- TikTok insights revealed longer videos (over 60 seconds) get significantly higher reach and engagement
Threads App added new personalization features, enhancing user experience by allowing topics on profiles and limiting interactions - Instagram tests automatically posting Reels to Stories, simplifying cross-posting and boosting visibility
- Facebook stopped targeted ads aimed at UK women, following a major legal battle
- WhatsApp is testing direct Instagram integration, streamlining your social presence across platforms
- Meta celebrated 1 billion downloads of its Llama AI model, highlighting growing AI adoption
- LinkedIn expanded analytics for newsletters, now allowing custom date ranges for better insights
AI Insights
Apple’s ambitious Siri upgrade is delayed indefinitely. What’s the real reason behind Siri’s struggles, and is privacy the price of progress?
Tech giants are branding their AI as “open,” but the reality isn’t always transparent. Misusing openness could erode trust in AI—here’s why marketers should care.
Google’s massive Wiz purchase signals the crucial need for speed in DevOps without sacrificing security. Dive into what this means for enterprises and their security frameworks.
Learn exactly how Google’s AI mode affects visibility, search rankings, and SEO strategies, plus practical steps marketers can take to adapt.
If you’re a Meta-first advertiser, discover when and how to strategically diversify your PPC campaigns into Google Ads for bigger growth.
Winning the Future of Search Blending GEO with traditional SEO techniques positions brands for the next wave of search innovation—learn how to stay ahead.
Make the most of this week—stay informed and connected!
