No fluff, no filler, just the news and updates that matter. Whether you’re scaling affiliate campaigns, refining your media strategy, or simply trying to stay sharp, this roundup gives you the signal without the noise. Let’s get you up to speed.
Events to Keep an Eye On This Week
From industry events to cultural moments, these dates are your cue to show up, stand out, and spark real engagement. Jot them down—these are the ones worth planning around.
| Date | Name | Description | Location |
| April 21 | Boston Marathon | An iconic race with global visibility and branding opportunities. | Boston, MA, USA |
| April 21–24 | Email Insider Summit | Focused on email marketing, engagement, and retention strategies. | Amelia Island, FL, USA |
| April 22 | Earth Day | Global event for eco-conscious campaigns and sustainability content. | Worldwide |
| April 22–25 | PI LIVE USA | Leading performance marketing conference with affiliates, brands, and agencies. You can say hi to our CMO there. | Hollywood, FL, USA |
| April 24–26 | NFL Draft | Major sports event with extensive media coverage and fan engagement. | USA |
| April 26 | World Intellectual Property Day | Highlights intellectual property rights and innovation, making it great for tech and creative industries. | Worldwide |
| April 26–28 | World Design Day | Recognizes the role of design in innovation and communication. | Worldwide |
| April 27 | London Marathon | Premier international marathon with large-scale audience engagement. | London, UK |
| April 28–30 | POSSIBLE Miami | High-level marketing event with keynotes from top industry leaders. | Miami, FL, USA |
| April 28–30 | B2B Online Chicago | Focuses on B2B digital marketing trends and eCommerce innovation. | Chicago, IL, USA |
Weekly News Highlights
Advertising & Tech
- Google just took a major hit—US court says it does have a monopoly in online ad tech
- Messenger now lets you share files up to 100MB
- WhatsApp added a fun one: you can now make your own sticker packs
- Meta shared fresh tips for ads that lead to Messenger chats
- Discord is testing age verification by scanning some users’ faces and IDs
Search Trends
- Google’s in more hot water—a new DMA complaint calls for urgent action over its spam rules
- Google Ads API v19.1 just dropped with new tools for Demand Gen and video campaigns
- Google Analytics 4 got smarter: it now spots data gaps early and flags issues for you
- Google says the new LLMs.txt file is kind of like the old-school keywords meta tag
- Apple just rebranded its Search Ads business—it’s now simply called Apple Ads
Social Media Buzz
- YouTube dropped new tips on turning long videos into Shorts
- Meta advertisers can now combine likes and reactions across similar ads
- Zuckerberg’s latest “crazy idea”? Make everyone restart their Facebook profiles to boost engagement
- OpenAI might launch its own social network—to rival Musk’s X
- TikTok’s testing “Footnotes” in the US, a lot like X’s Community Notes
- Instagram’s trying out “Blend”—a custom Reels feed shared with your DM group
- Pinterest reportedly looked into 5 adtech acquisitions to power up its ad game
- Facebook, WhatsApp, and Instagram are blocking Apple Intelligence for now
- Facebook’s traffic share is rising again after a recent algorithm tweak
- Instagram is testing new sorting filters for Reels
- WhatsApp might borrow screenshot detection from Snapchat for status updates
- X redesigned the post analytics and content tab—more insights, new look
AI Insights
- OpenAI’s new o3 and o4-mini models are hallucinating more than earlier ones
- Everyone says they prefer human-written stories, but a new study shows AI stories are actually winning.
- Notion just launched an AI-powered email tool, and it’s really good at cleaning up your inbox
- Meta will start using public posts and AI chat data in the EU to train its models
- Google’s AI video generator is now available for Gemini Advanced users
- xAI’s cooking up something new: a “SuperGrok Legacy” tier
- OpenAI may soon require ID verification to access its future AI models via API
- OpenAI just dropped three new API models: GPT-4.1, GPT-4.1 mini, and GPT-4.1 nano
- Perplexity teamed up with Vespa.ai to bring its search tech fully in-house
Recent research suggests our brain power is in decline. Is offloading our cognitive work to AI driving this trend?
IAB/PwC Internet Advertising Revenue Report: Full Year 2024
The digital advertising industry reached new heights in 2024, with ad revenue climbing to $259 billion, a 15% year-over-year increase from 2023. This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors.
