Maximizing ROI with Telegram Ads: How Mini Apps Unlock New Affiliate Marketing Opportunities

Telegram advertising can certainly be called a hyped topic, especially taking into account the fact that new ways to promote the offers via the messenger appear.

In the article RichAds ad network team will explain what is native advertising via mini apps in Telegram, why the format is so revolutionary and lucrative for affiliates, and explains how to work with it to increase your earnings.

Why Are Innovative Telegram Advertisements So Prosperous?

Last month RichAds team launched a revolutionary format — native ads in Telegram mini apps, they’re the first among ad networks to open such an ad type, which opens up a whole land of opportunities for advertisers — any self-serve set up and optimization is available.

So, what are the native ads in Telegram?

Those are messages that remind of push notifications, consisting of an icon, optionally a banner, and a short text message. They’re shown not in Telegram channels but in most popular mini apps, usually clickers. To put it simply, clickers are tap-to-earn games, basically bots inside Telegram messenger, that provide both an opportunity to earn money and be entertained.

Example of native ads in Telegram mini apps at RichAds

The main pros of such a format are that the content policy is more loyal, and they aren’t limited by Telegram official guidelines, which allows affiliates to advertise such popular niches as iGaming, E-commerce, Nutra, and Finance. Also, the ad type is really fresh. Users aren’t used to it and click on the notifications more eagerly.

It’s important to note that such new Telegram ads do not compete with official advertising in any way and aren’t marked as “sponsored.”

Main GEOs to Choose for the Revolutionary Telegram Format

With 800 million active users in July 2023, according to Soax data, Telegram has a great deal of potential clients to any offer.

When it comes to RichAds revolutionary format, the traffic size is already 70+ million people, and it’s only the first month of this ad type launch! Many clickers have 10 million audience per bot, so the volumes are really prospective.

Speaking about really popular GEOs where users are more active, there are many, including such popular affiliate GEOs as India, Russia, Indonesia, the United States, and Brazil, according to Soax data.

Source: Soax.com

During the last month RichAds team has already analyzed its clients’ results and has identified GEOs with the most traffic volumes and show the best results for their affiliates. You can start your path with Telegram ads with the countries below.

Best GEOs to Test for Telegram Ads at RichAds:

USA
Germany
France
Indonesia
India
Bangladesh

As you can see, many of them coincide with the most active GEOs in Telegram, so you can test the most hyped countries and won’t be mistaken.

Which CPA Marketing Niches Work Best with New Telegram Ads?

As already mentioned, one of the main pros of native ads in Telegram mini-apps at RichAds is the loyal content police and, consequently, the abundance of offers that can be advertised via the format.

The thing is that official Telegram ads consider many popular affiliate niches misleading, and it’s really easy to get banned. While the new format, on the contrary, is really “affiliate friendly,” almost any popular niche can be advertised. Such advertising doesn’t depend on the messenger moderation, which is attractive for marketers.

As the audience comes mostly from clickers who are all about earning money easily, the main niches that will convert include Gambling, Betting, and Finance. RichAds data also proves the efficiency of the niches. One more unobvious one that has already shown results is E-commerce.

All in all, you can test any desired niche and see which results you’ll get, as the audience is really fresh and open to your ads!

Game-changing Tips to Boost Efficiency from Telegram Advertising by RichAds

Now that you understand why new Telegram ads by RichAds are so luring and profitable to marketers, the RichAds team has prepared simple recommendations that will help boost earnings for anyone.

Six tips on a successful Telegram ad campaign

Add from 5 to 10 Creatives Minimum
As for any other format, it’s crucial to do A/B testing to find your target audience and understand which approach gives better CTR. You can ask for free texts, icons, and banners from your account manager for free!

Example of native ads in Telegram mini apps creatives

Test Premium Users Group
This format allows the targeting of Premium users solely, which is unavailable for official Telegram ads. The main tip here is to launch two campaigns, one for usual users and one for the Premium group, so as not to cut traffic volume too much and test different client segments.
Choose the Right Budgeting
Basically, the price is really affordable; it starts at $0.015 CPC, yet it’s crucial to add no less than $30 per day. The most optimal testing budget is at least 10 conversion prices to get a full picture of your desired traffic. Choose the ASAP budget type to get as much traffic volume as possible, and this will increase your volume by 35%.
Turn on Trackers for Better Analytics
As the format is new, analyzing your results is a must. It’ll help with optimization and CR boost. RichAds is integrated with the most popular trackers such as Keitaro. Use it for your campaigns. There’s no exclusive sample for Telegram ads now, yet the push ads sample works well for data collection. Utilize it for the format!
Optimize Your Campaigns
Unlike traditional Telegram ads, the new format allows to make black- and whitelists that will help to either cut off expensive sources or non-converting ones or just target the best working sources from the start. You can also use Micro-bidding to correct bids on specific sources and cut your expenses!
Ask for Account Managers’ Help
As soon as you deposit $500, you’ll get a personal Account manager who will provide you with free creatives and whitelists for your offer. They can also help you with the setup and optimization as well as choosing the best GEO for this or that niche! Deposit at RichAds platform can be made via wire transfer, bank cards, Capitalist, Payoneer, or alternative methods.