If you’re looking to partner with a well-known sports brand and earn commissions through affiliate marketing, the Puma Affiliate Program might be on your radar.
With Puma’s global recognition and a solid range of athletic and lifestyle products, this program offers a way for content creators, bloggers, and marketers to monetize their influence. But is it the right fit for you? Let’s break it down.
What’s the Deal with Puma’s Affiliate Program?
Puma’s program lets you earn a commission (2-10%) on sales made through your referral links. The tracking cookie lasts for 30 days, meaning if someone clicks your link and makes a purchase within that time, you’ll get credited for the sale.
Plus, Puma provides marketing tools like banners and links, real-time reporting, and access to exclusive promotions.
Pros: Why You Might Like It
- Strong Brand Recognition – Puma is a well-established global brand with a loyal customer base, making it easier to promote.
- Diverse Product Range – From sneakers to workout gear and streetwear, there’s something for everyone.
- Seasonal Promotions – Affiliates get access to exclusive deals, which can help boost sales during key shopping seasons.
- Affiliate Support – Puma provides dedicated support, which can be helpful if you run into issues or need guidance.
Cons: Things to Consider
- Commission Rate Varies – 2-10% isn’t the highest in the industry, and competitors like Nike and Adidas offer similar or better rates.
- Cookie Duration Confusion – Puma’s site mentions a 30-day cookie, but some affiliate networks list it as 14 days.
- Regional Differences – Depending on the network you join (CJ Affiliate, Awin, ShareASale, Rakuten), available regions and commission rates may differ.
How to Join
Signing up is straightforward. You’ll need to apply through an affiliate network like CJ Affiliate or ShareASale. Once approved, you’ll get access to marketing tools and can start promoting Puma products right away.
How It Stacks Up Against Competitors
Compared to Adidas, Nike, and Under Armour, Puma holds its own but doesn’t necessarily outshine them. Nike, for example, offers commissions up to 11% on certain products, while Adidas provides a more tiered structure.
However, Puma’s strong brand appeal and consistent promotions make it a solid choice, especially if you already have an audience interested in sportswear.
Plus, with high-profile collaborations — like the one with Rihanna — Puma is staying in the spotlight, making it even easier to attract attention and boost engagement.
Final Thoughts
The Puma Affiliate Program is a good option if you want to work with a well-known brand and have an audience that’s into sportswear and street fashion.
While the commission rates aren’t the highest, the brand’s reputation and marketing support can help drive conversions. If you’re looking for a simple, steady affiliate partnership, Puma is worth trying.
