If you’re looking to partner with a well-known sports brand and earn commissions through affiliate marketing, the Puma Affiliate Program might be on your radar.
Puma is a well-known global brand, having ~8.8 billion euro revenue in 2024. And that’s not all. With a presence in 120+ countries and 75-year experience in the field, the brand might be a profit oportunity for bloggers and affiliates.
But is it the right fit for you? Let’s break it down.
What’s the Deal with Puma’s Affiliate Program?
Just like any other affiliate program, Puma allows affiliates and content creators to earn money buy promoting the brand to others. Using the unique affiliate link, you can generate profits from each attracted sale.
To make your job easier, Puma affiliate program offers 30-day cookie duration. this means if someone clicks your link and makes a purchase within that time, you’ll get credited for the sale.
Plus, there you’ll find marketing tools like banners and links, real-time reporting, and access to exclusive promotions.
Pros: Why You Might Like It
- Strong Brand Recognition – Puma is a well-established brand with a loyal customer base worldwide. According to statists, 77% of Puma owners in the US show loyalty to the brand.
- Diverse Product Range – From sneakers to workout gear and streetwear, there’s something for everyone.
- Seasonal Promotions – Affiliates get access to exclusive deals, which can help boost sales during key shopping seasons. On their website, you can find collaborations with big brands, like Hello Kitty, F1, Speedcat, Fenty, etc.
- Affiliate Support – Puma provides dedicated support, which can be helpful if you run into issues or need guidance.
Cons: Things to Consider
- Commission Rate Varies – 2-10% isn’t the highest in the industry, and competitors like Nike and Adidas offer similar or better rates.
- Cookie Duration Confusion – Puma’s site mentions a 30-day cookie, but it’s 14 days for some affiliate networks where the brand is offered (CJ Affiliate).
- Regional Differences – Depending on the network you join, available regions and commission rates may differ.
How to Sign up to Puma’s Affiliate Program
Signing up is straightforward, consisting on just 4 steps:
Step 1: Go to Puma’s Affiliate Page
Go to the Puma’s affiliate program page and scroll down until you find the link “click HERE”. The brand manages its affiliate program through CJ Affiliate, which is a 3rd party affiliate platform.
Step 2: Apply to Join the Program
After clicking the button, you’ll see the application form. Fill in your details, including website or social media profiles, traffic sources, and other relevant information. This helps Puma understand if your brand aligns with their brand.
Step 3: Wait to Get Approved
Your application will be reviewed and approved. This usually takes a few business days. After the approval, you’ll receive a conversation email on the address you’ve provided.
Step 4: Start Promoting
Now, you have access to the Puma’s affiliate platform. There, you’ll find your affiliate link, banners and other marketing tools. Use them to promote Puma’s products and monitor conversions.
Other Way to Join the Program
CJ Affiliate isn’t the only way to sign up to Puma’s program. You can also use Awin, ShareASale and Rakuten Advertising. They all have different conditions:
| Affiliate Network | Commission Rate | Cookie Duration | Available Countries |
| CJ Affiliate | 2-10% | 14 days | US, Canada, Chile, EU, India, Mexico, South Africa, UAE, UK |
| Awin | 8% | 30 days | Brazil |
| Rakuten Advertising | 5% | 30 days | US, Canada, UK, and some countries in EU |
| ShareASale | 5% | 30 days | Primarily US |
You can choose the option that best suits your preferences.
How It Stacks Up Against Competitors
Compared to Adidas, Nike, and Under Armour, Puma holds its own but doesn’t necessarily outshine them. Nike, for example, offers commissions up to 11% on certain products, while Adidas provides a more tiered structure.
However, Puma’s strong brand appeal and consistent promotions make it a solid choice, especially if you already have an audience interested in sportswear.
Plus, with high-profile collaborations — like the one with Rihanna — Puma is staying in the spotlight, making it even easier to attract attention and boost engagement.
What the Internet Thinks about Puma’s Affiliate Program
There’s not much discussion when it comes to Puma’s affiliate program. Some users on Reddit claim that the figures that the program offers seem unrealistic.
As to our opinion on the matter, you should consider it as one of several platforms you use to generate income. Relying soly on Puma might be a unprofitable, so use it along side other affiliate programs.
You can find the list of other good fashion and sports programs here: 10 Profitable Fashion Affiliate Programs to Try in 2025
Final Thoughts
The Puma Affiliate Program is a good option if you want to work with a well-known brand and have an audience that’s into sportswear and street fashion.
While the commission rates aren’t the highest, the brand’s reputation and marketing support can help drive conversions. If you’re looking for a simple, steady affiliate partnership, Puma is worth trying.
