Marketing Matters: The Full History of UTM
UTM parameters are snippets of code added to URLs to help marketers track the success of …
Tag: marketingmatters
TikTok Changed Social Media and Advertising Forever — The Truth
As a platform, TikTok is fundamentally altering the social media landscape. The historical beginnings of TikTok …
“The Growth of YouTube Advertising” with Marketing Matters
YouTube has changed the way we watch content. Its impact on the internet is huge, and …
What Was the First Ever Ad Tracker? All the Truth…
Some say that one of the first ad trackers shifted focus to a ROI-based model back …