Top GEOs for Driving iGaming Traffic on ROIads

Running traffic in the iGaming industry today is not easy. Many factors come into play, including both high competition among affiliates as well as ever-changing rules. That’s why knowing the high-converting GEOs is key.

ROIads is an advertising network that provides access to exclusive premium traffic sources, advanced targeting, and real-time analysis. The platform works with such ad formats as pop ads and push ads. They are both good choices to run iGaming campaigns as it’s easy to launch and results are seen quickly. What is more, the traffic is very cheap.

In this guide, we’ll show you how to run push traffic campaigns in casinos or card games in hot markets with ROIads ad network.

Tier-1: Premium Markets

Countries:

• United States
• Australia
• Canada
• France
• Japan

Strategy:

In Tier-1 markets, the competition is high, and this is one of the crucial factors why affiliates and advertisers skip the GEO. But it doesn’t mean that it’s impossible to run traffic, and here’s how to navigate it:

1. Advanced Bidding: Use Micro bidding — ROIads integrated feature — to optimize your bids and find the best traffic sources. This will help you reach your audience even in competitive markets;
   
   
2. Creative Freedom: Unlike other platforms with strict ad rules, ROIads gives you more creative freedom. Try different ad formats and messages to see what works best for your audience;
   
   
3. Tracking and Analytics: Use Keitaro Tracker to track your campaign performance. This real-time data will help you adjust and win.

Creatives:

As you know, people in this region are oversaturated with advertising. It is difficult to get users to buy or at least to take the desired action. Therefore, you will have to spend a lot of time working out the creatives.

In Tier-1, the main goal of users is entertainment. These are the creatives you can use to promote offers:

Tier-2: More Opportunities

Countries:

• South Africa
• Turkey
• Malaysia
• Philippines
• Thailand

Strategy:

In Tier-2 countries it’s balanced competition and profitability. Here’s how to make the most of it:

1. Smart Budgeting: These markets offer more flexibility in your ad strategies. Use ROIads to optimize your spend and max impact. Understand local audience to tailor your campaigns;
   
   
2. Multiple Targeting Options: With moderate competition, you can try different targeting methods. Test different demographics and interests to find the most responsive segments;
   
   
3. Data-Driven Adjustments: Use Keitaro Tracker to analyze traffic sources and user behavior. This will help you optimize and improve ROI over time.

Creatives:

Tier-2 countries are the most attractive because they have a large audience, a wide range of products, and stable payment systems. The classic approach works perfectly here: big winnings + bright emotions or news creatives. It is also important to take into account the preferences of players, and place their favorite games on the creatives:

Tier-3: New Potentials

Countries:

• Indonesia
• Bangladesh
• India
• Vietnam
• Pakistan
• Egypt
• Kenya
• Côte d’Ivoire

Strategy:

Tier-3 markets are cheap and scalable. Here’s how to approach them:

1. Low-Budget Campaigns: You can run campaigns with a smaller budget. ROIads makes it easy to try different strategies without a big financial commitment;
   
   
2. Fast Testing: Use these markets to test different creatives and ad formats. The lower barrier to entry makes it easier to get data and insights;
   
   
3. Scale: Once you find what works, use Keitaro Tracker to track performance and scale your campaigns. Optimize your traffic sources for the best results.

Creatives:

In Tier-3, users are more likely to be attracted to the idea of making money that doesn’t require effort. When developing creatives for this region, rely on this strategy:

RoiAds Advertising Network Traffic Volumes Overview

Here is the full list of top-performing GEOs in ROIads, along with our average prices. The regions are listed in order of impressions in the iGaming sector, but the data is applicable across all categories.

How to Develop Creatives with Push Ads: General Tips

There are additional tips that can help you in developing creatives for online game offers:

• Fortune Wheel Theme

The fortune wheel is a great visual that grabs attention and creates excitement. Use spinning wheels, jackpots, or lottery images in your ads and people will want to try their luck.

• Bold and Colorful Imagery

Gold, red, and green colors will make your designs pop. Glowing effects, sparkles, and dynamic elements will make your ads stand out.

• Icons and Falling Coins

Use symbols like dice, cards, slot machines, and falling coins. Add elements of wealth like treasure chests or piles of gold to make winning even more enticing.

• Localize Ads

Customize your ads to the region, culture, language, and preferences of your audience. Use localized text, currency, and imagery to make your campaigns feel relevant to users in different regions.

• Winning Moments and Happy Faces

Showing happy winners can convey the win. Relatable and aspirational images will help users see themselves as a winner and click.

• Trust with Recognizable Game Logos and Brands

Including well-known brands and slot logos in your creatives will build credibility. Familiar visuals will get users to engage with your offer.

• Click with Strong CTAs

Use CTAs like “Claim Now” or “Spin Today!” prominently in your ads to get users to act.

• Text and Imagery

Match your text with imagery to make ads that make sense, for example, “700% Welcome Bonus” with a jackpot wheel image.

Conclusion

In online advertising, selecting the right GEOs is essential for driving successful campaigns in any niche. By focusing on the promising regions highlighted in this article, advertisers can effectively reach engaged audiences and maximize their ROI. Each market offers unique advantages, from established players in Tier-1 countries to the emerging potential in Tier-3.

Start exploring these top GEOs today with the ROIads advertising network!

Keitaro Team

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