Marketing Insights: The Strong Power of Social Media Advertising
Social media is a main part of the advertising world. Facebook, Instagram, YouTube, TikTok — all …
Author: Marketing Team
“The Growth of YouTube Advertising” with Marketing Matters
YouTube has changed the way we watch content. Its impact on the internet is huge, and …
Digital Marketing Insights 2023: Important Numbers in One Report
Let’s start with the most significant and pleasing aspect — the affiliate marketing industry is growing …
Exciting Evolution of Push Ads and Notifications
Push notifications have now become an essential part of advertising campaigns. They are highly personalized, interactive, …
Mastering Media Buying: 5 Tips for Successful Campaigns
So, you’ve stumbled upon a fantastic offer and are eager to venture into media buying. However, …
Guide / Media Buying / Newbie
ROI: the Most Important Metric in Media Buying
ROI, or Return on Investment, indicates how well your campaigns are performing. ROI is usually expressed …
No Way: The Surprising Origins and Impact of Pop-Up Ads
Ethan Zuckerman, a developer for Tripod.com back in the late 1990s, is often credited as the …
How to: A/B Testing
Your campaign’s success can be influenced by any element – a trigger, an image, text, or …
What Was the First Ever Ad Tracker? All the Truth…
Some say that one of the first ad trackers shifted focus to a ROI-based model back …
How an Ad Tracker Helps to Achieve Success in Affiliate Marketing
Affiliate marketing is an ever-evolving industry that offers media buyers and publishers the opportunity to generate …