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Category: Media Buying

Data Mining: Everything You Need to Know
Media Buying / Newbie

Data Mining: Everything You Need to Know

September 13, 2023January 15, 20250

Data Mining is a complex process of analyzing raw data for informative insights to target your …

The Full ChatGPT History: AI is Taking Over
AI / Marketing Matters / Media Buying

The Full ChatGPT History: AI is Taking Over

September 4, 2023December 4, 20240

After its full public release in 2022, ChatGPT took over the headlines and gained 5 million …

Mastering Media Buying: 5 Tips for Successful Campaigns
Media Buying / Newbie / Trending

Mastering Media Buying: 5 Tips for Successful Campaigns

June 29, 2023November 14, 2024

So, you’ve stumbled upon a fantastic offer and are eager to venture into media buying. However, …

ROI: the Most Important Metric in Media Buying
Guide / Media Buying / Newbie

ROI: the Most Important Metric in Media Buying

June 23, 2023November 8, 20241

ROI, or Return on Investment, indicates how well your campaigns are performing. ROI is usually expressed …

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