Let’s be real, affiliate marketing of Amazon products in 2025 isn’t as simple as throwing up a few links and hoping for the best. The market is more competitive, audiences are more selective, and your earnings depend on how strategic you are.
Here are six simple steps on how to find the right Amazon products, with tips on how to promote them:
Step 1: Pick Products That Actually Pay You
Here’s a hard truth: Amazon pays out different commission rates depending on the product category, and some of them are shockingly low.
That means promoting a $20 pack of batteries earns you $0.40 (at best), while a $60 skincare set might get you $6 or more. It doesn’t take a genius to figure out where your time is better spent.
You don’t have to go for the highest commission every time, but try to hit that sweet spot where the price is high enough to earn decent commission, but low enough that people don’t need to think too hard before buying.
Step 2: Research What’s Already Selling
The best affiliate marketers don’t just “feel” their way through product selection. They use real data.
Here’s how to find products people are already buying:
Updated hourly, this list shows the top-performing products in every category. Bookmark it. Refresh it often. It’s a goldmine.
This list shows which products are rising the fastest in sales rank. Great for spotting trending items before everyone else does.
3. Curated Lists
Amazon releases special themed lists like “Top 100 Finds for 2025”, usually tied to wellness, organization, home tech, and self-care. These are curated based on actual purchase data and customer reviews.
4. Google Trends + Amazon Search Bar
Check what people are searching for with Google Trends, then see if those products exist on Amazon with decent reviews and rankings. The overlap is where the money is.
Step 3: Use Affiliate Tools That Do the Heavy Lifting
When you’re serious about finding profitable Amazon products, you’ll want help from tools designed for exactly that. For example:
This tool rates products based on a combination of demand, competition, margins, and customer feedback. You’ll get a “niche score” that helps you decide whether it’s worth pursuing.
These are more advanced — ideal if you’re thinking about doing affiliate and private label selling down the line. They show historical sales data, keyword rankings, and competitor performance.
What to Look for in Product Data
- Steady demand (not just a quick spike)
- 4+ star ratings with lots of reviews (shows social proof)
- Room for content (products people research, not just impulse buys)
- Moderate competition (popular, but not oversaturated)
You want something that people are actively searching for and that hasn’t been promoted to death yet.
Step 4: Choose a Niche and Stick With It
Trying to be “the everything store” is Amazon’s job, not yours. Because being a generalist in 2025 just doesn’t cut it anymore, especially in affiliate marketing. Here’s why narrowing your focus actually helps you grow:
- You become better (and faster) at content creation
The more you stick to one niche, the deeper your knowledge gets. You’ll naturally speak your audience’s language, know which products are hot, and spot trends before they go mainstream. That makes writing blog posts, recording videos, designing social content or targeting ads much easier and more effective.
- Search engines and ad platforms reward relevance
Google, YouTube, Meta, and even TikTok all want to serve content that matches a user’s intent. If your site or profile consistently covers one niche, algorithms are more likely to rank or boost your content because you appear authoritative. That means better SEO, lower ad costs, and more clicks.
Niching down doesn’t limit you. It positions you as an expert, makes content creation smoother, and helps you build trust faster. And in affiliate marketing, trust = conversions.
Hot Niches in 2025 That Are Affiliate-Friendly
Health & Fitness
Home workout gear, massage guns, supplements, and wearable tech are all still going strong thanks to the booming wellness culture.
Home Organization
People are obsessed with decluttering. Think: storage bins, foldable shelves, drawer dividers, closet systems.
Skincare & Grooming
Luxury skincare is booming. Hair tools, facial massagers, dermaplaning razors: anything that makes people feel glowy and put together.
Work-from-Home Tech
Standing desks, ergonomic chairs, noise-canceling headphones, webcam lights.
Pet Accessories
Automatic feeders, pet cameras, enrichment toys. If it makes pet parents’ lives easier, it sells.
Step 5: How to Promote Products
Blogging is great — it builds SEO, authority, and long-term traffic — but let’s be honest, not everyone wants to blog. And the good news? You don’t have to.
In 2025, there are plenty of ways to make money with Amazon affiliate links without ever writing a blog post. Whether you’re a content creator, a media buyer, or just getting started, here are smart strategies that actually work:
1. Instagram Product Highlights
Instagram is still a goldmine for visual products like skincare, gadgets, home hacks, or fitness gear. Use Reels, Stories, or carousel posts to show how the product works in real life. Then, direct people to a landing page or link-in-bio setup (like Linktree) that houses your affiliate content.
2. YouTube Reviews and Roundups
YouTube is one of the most powerful platforms for affiliate sales. Why? People come here ready to learn before they buy. Create unboxings, comparisons, “Amazon must-haves,” or tutorial-style videos. Add your affiliate links in the description, and use pinned comments to push high-earning products.
3. Pinterest Shopping Pins
Pinterest users are planners and shoppers. This platform performs well for niches like home decor, organization, fashion, and lifestyle. Create clean, vertical pins that showcase the product with titles like “Best Budget Skincare Tools” or “Top Amazon Kitchen Hacks.” Link the pins to a landing page or review-style page with your affiliate links.
4. TikTok Product Demos
TikTok’s algorithm rewards engaging content, and Amazon finds go viral constantly. Use storytelling, trending audio, or before-and-after results to showcase products. If you’re using paid TikTok Spark Ads, make sure your video leads to a mobile-optimized landing page (not straight to Amazon, that’s not allowed). Authenticity is key here. Show how the product solves a problem or makes your life easier.
5. Email Newsletters
An often overlooked but incredibly powerful channel. Build a mailing list around your niche and send weekly or seasonal roundups with product picks. You can also segment your list to match people’s interests and promote relevant affiliate products accordingly.
6. Run Paid Ads — the Smart Way
Yes, you can use paid ads to drive affiliate sales. In fact, paid media is one of the fastest ways to scale, as long as you do it right.
Here’s the golden rule: Don’t send traffic directly to Amazon. That’s against their terms of service and will get you booted from the program. Instead, send users to a landing page, comparison post, product review, or even a short-form quiz that helps them decide.
Where Paid Ads Work Best for Affiliates in 2025
- Facebook & Instagram Ads: Use listicles, carousel ads, or short videos to drive traffic to roundup pages. Target interest groups (e.g., home gym enthusiasts, pet owners) and test lookalike audiences.
- Google Search Ads: Perfect for long-tail keywords with high purchase intent, like “best yoga mat for beginners” or “affordable ergonomic office chair.” Send people to a page with 3–5 product options.
- Pinterest Ads: Great for visual categories. Run ads that blend into organic pins with lifestyle imagery and seasonal relevance.
- TikTok Spark Ads: Use high-performing organic content, promote it to a wider audience, and drive clicks to a mobile-optimized landing page.
- Native Ads: These work well for headlines like “Top 5 Budget Kitchen Tools That Make Life Easier.” They blend into news sites and can deliver massive scale at lower costs than Meta or Google if done right.
To make paid traffic work, you have to track everything. That’s where Keitaro Tracker comes in. It shows you which creatives, audiences, placements, and landing pages actually make money, so you don’t burn your budget flying blind.
Paid promotion is a huge opportunity in 2025. If you’re willing to test, optimize, and track (with the right tools), you can turn even a small Amazon affiliate hustle into a consistent income stream.
