The latest discussion featuring experts from Keitaro, Yoda Traffic, and EZmob shed light on key strategies for managing traffic and optimizing advertising campaigns. The LIVE covered best practices for working with traffic sources, ensuring user verification, using advertising platforms, and maximizing campaign efficiency.
How to Keep Your Traffic Stable
One of the most important tips was to have two separate advertising campaigns:
- One for testing new traffic sources – this helps find fresh, high-quality traffic.
- One for proven sources – this ensures stable and reliable results.
By doing this, you avoid sudden drops in traffic and can always keep your ads running smoothly.
What Is a DSP and How Can It Help?
Ruslan from EZmob explained how Demand-Side Platforms (DSPs) work. These platforms let advertisers manage their own campaigns, set budgets, and choose where their ads appear.
Unlike Google and Facebook, DSPs require manual optimization, meaning advertisers must:
- Create blacklists and whitelists to filter traffic.
- Monitor traffic quality to get the best results.
- Use DirectClick ads, which target users based on keywords.
The good news? DSPs often offer cheaper clicks than traditional ad platforms!
Which Ad Formats Work Best?
The speakers discussed different ad types that can bring great results:
- Pop ads & DirectClick traffic – new ways to target the right audience.
- Banner ads – often ignored, but very effective when used correctly.
- Display ads & native ads – these formats are making a comeback!
The key takeaway: test different formats, adjust targeting, and use automation to control impressions and clicks.
Advertising Trends & Market Insights
The experts shared insights on which types of ads work best in different markets:
- Dating, gambling, adult, and crypto ads are still in high demand.
- Automated optimization is becoming more important.
- More platforms are adding advanced targeting options to improve performance.
Pro Tips for Running Successful Ads with EZmob
- Use Keitaro Tracker to easily track and analyze traffic.
- Spending $500 on ads? Choose one GEO + one offer and focus on tested traffic sources.
- Misspelled domains don’t work well due to ad network filters.
- Need help? Contact the helpdesk or message the team directly.
Bonus Offers & Contest Winners
At the end of the session, three lucky winners were rewarded for asking the best questions. And guess what? This isn’t just a one-time thing! We give out prizes in every LIVE, so don’t miss your chance — tune in for the next one!
What is EXmob?
EZmob is a self-serve advertising network that helps both publishers and advertisers maximize their revenue. Website owners and SSPs can monetize their traffic effortlessly, while advertisers, agencies, and app developers gain access to over 1 billion users worldwide. With a focus on high-quality traffic and easy campaign management, EZmob simplifies ad buying and selling for businesses of all sizes.
