We’ve gathered all the top digital marketing news, essential events, and insightful reads you’ll want to keep on your radar. Whether you’re an affiliate marketer, media buyer, or just staying ahead of the trends, this roundup is designed just for you.
Events to Keep an Eye On This Week
These events and holidays offer excellent opportunities to engage your audience—don’t miss out!
| Date | Event Name | Description | Location |
| April 1 | April Fools’ Day | Perfect for creative, fun marketing campaigns to engage your audience. | Worldwide |
| April 1–3 | Advertising Week Europe | Europe’s top marketers and advertisers discuss emerging industry trends. | London, UK |
| April 2 | World Autism Awareness Day | An opportunity to promote inclusion and raise awareness about autism. | Worldwide |
| April 3 | National Burrito Day | Food marketers can leverage promotions around one of America’s favorite foods. | USA |
| April 6 | National Tartan Day | Celebrating Scottish heritage great for culturally themed marketing campaigns. | Worldwide |
Weekly News Highlights
Advertising & Tech
- Both Apple and Gmail have made it harder for promotional emails to reach users’ inboxes, posing challenges for email marketers
- Google agreed to pay $100 million to resolve a class-action suit related to ad distribution practices
- Meta is exploring subscription models that offer ad-free experiences to users in the United Kingdom
- Meta enters principal-based trading, taking a more direct role in digital advertising transactions
- X (formerly Twitter) is forecasted to reach $1.31 billion in US ad sales, marking an increase of 17.5%
- A new Utah law places responsibility for verifying user ages on app stores, affecting app distribution practices
- Amazon Extends Prime Day to Four Days in 2025
- The new feature in Amazon uses AI to recommend products based on users’ interests and hobbies automatically
- Instacart introduced new features, “Store View” and “Second Store Check,” to streamline online grocery shopping experiences
Search Trends
- Google’s latest AI overview update rollout is complete; marketers should review their site performance
- Google Adds New Tracking Features to Demand Gen
- Google now shuts down an advertisers’ account due to malware distribution, emphasizing stricter security measures
Social Media Buzz
- Facebook is returning to its roots with a renewed focus on personal connections through a dedicated Friends tab
- Users can now watch Reels at double speed (2X) on Instagram
- Instagram is testing a new “Repost” feature for easier content sharing
- Instagram has removed the “Notes” feature from Reels and posts
- Anti-bullying tools aimed at schools are now available on Instagram
- New March Madness-themed features launched to engage sports fans on Instagram
- TikTok is rolling out TikTok Shop in France, Germany, and Italy, boosting e-commerce opportunities on the platform
- YouTube adjusted how Shorts views are counted, introduced “Take a Break” ads for live streams, and improved notification features to help creators engage audiences
- Reddit now lets advertisers globally use conversational ad formats to engage users better
- LinkedIn is experimenting with video carousel posts and rolled out new AI-driven campaign management tools
- Elon Musk Launches AI Chatbot, Grok, on Telegram
- Pew Research found only 34% of Americans support a TikTok ban, indicating mixed public sentiment
AI Insights
- Google unexpectedly made its powerful Gemini 2.5 Pro AI model freely available, making advanced AI accessible to everyone
- Despite projecting revenues of $12.7 billion this year, OpenAI won’t be cash-flow positive until 2029 due to high operational costs
- ChatGPT’s widely used image-generation feature is causing heavy strain on OpenAI’s servers, indicating growth pains
- Apple is reportedly investing $1 billion in Nvidia servers to enhance its AI capabilities significantly
- WhatsApp introduced a major AI-powered update in the UK, providing enhanced messaging features
- Microsoft is considering developing an internal high-end generative AI platform to expand its capabilities beyond Copilot
I Quit Google Search for AI—and I’m Not Going Back
Users are increasingly turning away from traditional search engines cluttered with ads and spam, opting instead for streamlined AI solutions like ChatGPT, Claude, and Perplexity.
In Warning Sign for Hollywood, Younger Consumers Prefer Creator Content Over TV and Movies
Deloitte’s new research shows Gen Z is shifting away from premium streaming content, favoring authentic and creator-driven social media experiences—a significant shift in entertainment habits.
Heavy ChatGPT Users Report Unexpected Dependency
A new trend is emerging: heavy users of ChatGPT report growing overly reliant or even addicted to the AI chatbot, raising intriguing questions about digital dependency.
Make the most out of your week—stay connected and informed!
