Marketing isn’t about jumping on every trend — it’s about spotting the ones that matter. So, here’s a no-fluff breakdown of the news that’s actually worth your attention. Let’s dive in.
Events to Keep an Eye On This Week
In marketing, timing can make or break your momentum. These upcoming events are your shot to make a splash, get noticed, and stay ahead. So grab your calendar — you won’t want to miss these.
| Date | Event Name | Description | Location |
| May 19–21 | Programmatic I/O Las Vegas | A leading conference focusing on programmatic advertising and digital marketing strategies. | Las Vegas, NV, USA |
| May 20–21 | MAC Affiliate Conference | Europe’s largest affiliate marketing event with 3,500+ attendees and 30+ speakers. We’ll be there! | Yerevan, Armenia |
| May 21 | Google Marketing Live 2025 | Google’s flagship event showcasing the latest in marketing innovations and tools. | Virtual |
Weekly News Highlights
Advertising & Tech
- Brussels court cracks down on ad tracking
- Netflix’s ad breaks will be AI-made by 2026
- 94M people now watch Netflix with ads
- Netflix opens programmatic ads to Aussie buyers
- https://www.marketingdive.com/news/amazon-launches-ai-powered-contextual-ads-at-blockbuster-upfront/747944/
- New study says we remember ads in just 1.5 seconds
- Chase’s ad biz helped drive $12B in spending last year
- Temu pulled its ads — here’s what went down
Search Trends
- Google’s testing AI-powered search right on the homepage
- Google results now show who’s funding the ads
- New takeaways on AI Max for Search from Google’s Ginny Marvin
- Google updates image SEO tips
- Google’s Performance Max now lets you target by device
- Google rolls out image optimization for Performance Max
Social Media Buzz
- France, Spain, and Greece are thinking about cracking down on social media
- YouTube’s using AI to cash in on its growing TV audience
- Shoppable TV ads now come with a clickable product feed on YouTube
- YouTube rolls out tools for creators and brands — new hub, APIs, and planning features
- TikTok broke EU ad transparency rules, says the commission
- Google might launch a Pinterest-style platform at I/O 2025
- Pinterest admits it accidentally took down a bunch of accounts
- Instagram’s CEO dropped quick tips for revamping your content strategy
- Threads now lets you add up to 5 links in your bio
- Instagram is testing a stat showing when people liked your reel
- Threads is boosting link visibility to help creators grow
- Meta’s fighting a wave of scams on Instagram and Facebook
- Meta’s rolling out its Opportunity Score tool to more advertisers
- X (Twitter) updates link previews and CTAs for sales ads
AI Insights
- OpenAI drops a web-based coding tool that acts like an agent
- GPT-4.1 just landed in ChatGPT
- Meta’s pushing back the launch of its main AI model
- Google launches a fund to give AI startups early access to its latest tools
Microsoft’s CEO on how AI will remake every company, including his
Nervous customers and a volatile partnership with OpenAI are complicating things for Satya Nadella and the world’s most valuable company.
