It’s a big day for marketers: Keitaro 11 Beta is officially live — and it’s our smartest, fastest, and most powerful release yet.
Designed for businesses that treat analytics as strategy, version 11 introduces new features that give you deeper insights, faster decisions, and a more intuitive workflow.
Here’s a closer look at what’s new in Keitaro 11:
Custom Metrics – Define Success on Your Terms
Every business measures performance differently. With Custom Metrics, you can now create and track the KPIs that matter most to your operation.
Here’s how it works:
- Use arithmetic operations to combine existing metrics
- Set your preferred data format (number, percent, currency)
- Analyze marketing, sales, or custom logic side by side
For teams handling multiple clients, products, or regions, this means complete flexibility to build metrics aligned with strategic goals.
Conversion Types – Track What You Need
Not all conversions are the same, and now you can track exactly what matters for your campaigns.
With Conversion Types, you can:
- Track standard statuses like lead or sale
- Create custom events (page views, content interactions, button clicks, etc)
- Name conversions to match your specific actions
- Set one or more parameters that define when an event counts toward the metric
- Control if and when conversion statuses change for precise tracking
This flexibility helps you adjust reporting and optimization to your campaign’s unique goals.
Conversion Date Reporting – Track Revenue When It Happens
We’ve resolved the data inconsistency issue. Now you can filter and analyze your data based on the conversion date. Keitaro Tracker now adapts to your business logic: you choose how to display data, by a click date or conversion date.
With Conversion Date Reporting, you get:
- More accurate financial reporting
- Better alignment with accounting and revenue cycles
- Clearer attribution for campaigns with delayed user action
This is essential for subscription businesses, finance verticals, or any model where conversion can happen days or weeks after the first click.
Drill-down Reports – Zoom Into Performance
Say goodbye to flat, one-dimensional reports. The new Drill-down Reports let you explore data at multiple levels: campaign → traffic source → lander → offer → geo, and beyond.
With new reports, you can:
- Visualize performance hierarchies
- Reveal hidden patterns between metrics
- Optimize at both macro and micro levels
Whether you’re comparing performance by market, partner, or creative – this gives you the full picture. Plus, it’s even more powerful thanks to reporting speed that is now up to 30 times faster for some reports.
Global Search – Find Anything, Instantly
Managing hundreds of campaigns? Need to jump into an old lander or partner offer?
Global Search has been completely rebuilt. You can now search across campaigns, landing pages, offers, traffic sources, domains, and more.
New search comes with:
- Real-time updates
- Filtering by entity type, name, or date
- Direct links to editing windows (bookmarked URLs supported)
For teams managing multiple clients or product lines, this is a huge time-saver.
What Else Is New?
And those updates above? They’re just the beginning. We’ve packed even more improvements into this release.
You can read the full list of updates here:
There, you’ll also find a step-by-step tutorial on how to update to the new 11 version.
Not Using Keitaro Yet?
Start using Keitaro Tracke and it’s new features with a 14-day free trial:
