Lifestyle Affiliate Programs of 2024 with Expert Case Study

The Best Lifestyle Affiliate Programs in 2024

Showing the world your unique lifestyle is more popular than ever — Gen Z and Millennial consumers invest in wellness and appearance-related products, unlike older generations.

In short, lifestyle is a way of living, and it’s different for everyone. Some prioritize fitness, others focus on body nourishment, while many express themselves through fashion.

Curious about lifestyle niches? That’s great! In this article, we’ll discuss the top lifestyle affiliate programs and share how our expert partners launch ads for this niche.

Are Lifestyle Offers Profitable?

Promoting lifestyle offers can be profitable when approached strategically. Not sure how to do that? Well, our expert partner shared their lifestyle campaign launch story. Let’s analyze it and see their results:

Example of the launch with Lyfestyle Affiliate Programm
Case creatives and texts

Details:

  • Expenses: $3,372
  • Income: $6,966
  • Profit: $3,593
  • Duration: Month 

Target Audience:

  • GEO: Poland 
  • Age: F 35+
  • Placement: Facebook, mobile devices

Our partner launched a campaign, driving traffic to shape underwear. For that, they crafted a mix of fresh and eye-catching creatives, all tracked through Keitaro Tracker.

The campaign’s early days were overwhelming, resulting in a low CR. But, through A/B testing and detailed ad reports, they found three standout creatives with a 9% CTR. From that point, the team carefully analyzed campaign performance, quickly replacing underperforming ads and scaling up budgets. 

Thanks to the real-time insights and campaign analysis from Keitaro Tracker, what began as a tough challenge turned into a $3,593 profit.

So, you too can generate good profits with lifestyle offers if you have the right strategy and tools.

Top Lifestyle Affiliate Programs of 2024

Since lifestyle consists of many subcategories, we’ll look at them separately. This way, you can choose the sub-niche that you find most fitting.

Fashion Affiliate Programs

Since the pandemic, online shopping has grown a lot, making it the new norm for purchasing clothing and accessories. Clothes, footwear, accessories — everything is available online and often with a wider selection than in physical stores.

As a result, in 2023, this niche has hit $134.5 billion in the US alone. So, if you’re interested in fashion, here are the top affiliate programs to consider:

Lululemon

Lululemon Affiliate Program

Lululemon, originally founded as a yoga store in Canada in the late ‘90s, has evolved into a leading brand in activewear, everyday clothing, and lifestyle products.

Lululemon’s quality and diversity make it a valuable affiliate opportunity for those who create content for the fitness and lifestyle niche. So, by joining their affiliate program, you can earn commissions for each sale you drive.

Lululemon Benefits
BenefitDetails
Commission Rate5% 
Cookie Duration30 days
Program TypeSingle-tier
Payment MethodSEPA, BACS, ACH, domestic payments, international wire transfer

Urban Outfitters

Urban Outfitters Affiliate Program

Urban Outfitters is a leading retailer known for its unique mix of apparel and lifestyle products, catering specifically to Millennials and Gen Z-ers.

The brand has trendy offerings and a strong presence in the niche, making its affiliate program a great option for fashion and lifestyle affiliates.

Urban Outfit Benefits
BenefitDetails
Commission Rate2% (US), 1.5% (UK), 6% (EU)
Cookie Duration1 day (US), 30 days (UK, EU)
Program TypeSingle-tier
Payment MethodPayPal, direct deposit, check

Sport Affiliate Programs

Gear, sportswear, protein powders, bars… The sports niche includes everything you can imagine a gym lover would have. According to an analysis by the Global Health and Fitness Organization, 66.5 million, or 21.8% of Americans were members of a fitness or health club.

Sports are in, and both beginner and expert affiliates can use this demand to their advantage. Here’s what you can start with:

Mountain Hardware

Mountain Hardware Affiliate Program

With Mountain Hardwear, affiliates can earn commissions by promoting high-quality outdoor gear, including clothing, tents, sleeping bags, and backpacks. Since 1993, the brand has been known as one of the leading outdoor brands and is a favorite among climbers, hikers, trail runners, and others.

Affiliates benefit from promoting products with an AOV of over $140, which translates into good profits.

Mountain Hardware Benefits
BenefitDetails
Commission RateUp to 10% 
Cookie Duration21 days
Program TypeSingle-tier
Marketing MaterialsExclusive offers and promotions

GoPro

GoPro Affiliate Program

GoPro is a name synonymous with adventure and innovation, capturing the essence of sports and outdoor activities with cameras and accessories. In 2023, the brand’s revenue reached over $469 million.

GoPro’s affiliate program allows affiliates to earn commissions from sales each attracted sale.

GoPro Benefits
BenefitDetails
Commission Rate5% 
Cookie Duration21 days
Program TypeSingle-tier
Payment MethodPaypal, bank transfer, check

Health Affiliate Programs

By 2027 the health and wellness niche is believed to reach an estimated $8.47 trillion. Supplements, medicine, vitamins — all of that is sold every day to people.

This niche is good for beginners because it has a clear targeted audience — older people who become conscious of their health. So, if that interests you, look at the following affiliate programs:

Market Health

Market Health Affiliate Program

The Market Health Affiliate Program allows you to partner with leading names in the health, beauty, and wellness niches. With a wide selection of products and competitive commission rates, this program is designed for affiliates looking for Nutra offers.

Market Health Benefits
BenefitDetails
Commission RateUp to $75 per sale
Cookie Duration30 days
Program TypeSingle-tier
Payment MethodCheck by mail, bank wire, skrill, prepaid debit card via Payoneer

Life Extension

Life Extension Affiliate Program

Life Extension is a well-regarded health and wellness brand known for its high-quality supplements and commitment to improving longevity. Their affiliate program offers an opportunity for affiliates to monetize their health-focused content.

Life Extension Benefits
BenefitDetails
Commission Rate6%
Cookie Duration30 days
Program TypeSingle-tier
Payment MethodBank transfer, Payoneer

Beauty Affiliate Programs

Beauty isn’t just about makeup. It also offers products like skincare, haircare, bath and body, accessories — which are more popular than makeup today.

This niche is major with many profitable opportunities, making it quite competitive. But if you have a good strategy in mind and are ready to get into beauty, here are programs to try:

Cult Beauty

Cult Beauty Affiliate Program

Cult Beauty is a UK-based skincare and makeup store, available for both European and North American audiences. The company focuses on transparency and lists exclusive brands and products on its website — a great USP for ad campaigns.

The Cult Beauty affiliate program allows affiliates to earn commissions by promoting a wide range of high-quality, sustainable beauty products. Unlike some programs, this one is available for affiliates worldwide.

Cult Beauty Benefits
BenefitDetails
Commission RateUp to 15% 
Cookie Duration30 days
Program TypeSingle-tier
Payment MethodBank transfers, PayPal

Beauty Bay

Beauty Bay Affiliate Program

Beauty Bay was founded in 1999 as a fragrance retailer, which later expanded to selling skincare and makeup. Today, the company has over 10,000 products on its website and new launches every week.

The Beauty Bay affiliate program allows affiliates to get commissions for makeup, skincare, haircare, bath and body items, and accessories sales. The program is available worldwide, making it an excellent choice for those looking to monetize their beauty-related content.

Beauty Bay Benefits
BenefitDetails
Commission RateUp to 10% 
Cookie Duration30 days
Program TypeSingle-tier
Payment MethodNot specified

Versatile Lifestyle Products Programs

If you don’t want to work with an individual brand and what a one-size-fits-all solution, look no further than eCommerce. Their platforms offer thousands and millions of different products of any niche — and here are some top ones to try:

Amazon Associates

Amazon Affiliate Program

Amazon Associates is one of the most well-known and versatile affiliate programs available, making it an appealing choice for affiliates across various niches. Given Amazon’s vast selection of products and high consumer trust, it’s a powerful tool for monetizing lifestyle content.

Learn how to work with Amazon Associates in our dedicated article — How to Succeed in Amazon Affiliate Program 2024.

Amazon Benefits
BenefitDetails
Commission RateUp to 20% 
Cookie Duration24 hours
Program TypeSingle-tier
Additional BenefitsBank transfer, check, Amazon gift card

Etsy

Etsy Affiliate Program

Etsy is a marketplace for unique, creative, and handcrafted items, which people use to find unique items and gifts. It’s not as profitable as Amazon, but its focus on originality and sustainability makes it an attractive option for affiliates targeting specific lifestyle niches.

Etsy Benefits
BenefitDetails
Commission Rate4% 
Cookie Duration30 days
Program TypeSingle-tier
Additional BenefitsSEPA, BACS, ACH, domestic payments, international wire transfer

Ready to Launch?

Now that you’re equipped with the best lifestyle affiliate programs, it’s time to work on creatives and start launching.

And don’t forget to follow our experts’ footsteps and optimize your campaigns by tracking their performance through Keitaro Tracker. Try our gold-standard affiliate tracker today with a 14-day free trial:

Stay tuned for more marketing insights from the Keitaro team.

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Keitaro Team
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3 thoughts on “The Best Lifestyle Affiliate Programs in 2024

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