Threads by Meta: What Do We Know about the New Social Network Today?
Meta, the parent company of social media giants such as Instagram, Facebook, and WhatsApp, unveiled its …
Best One Yet! Keitaro 10.1 Release
The latest version of Keitaro Tracker is here! With the release of Keitaro 10.1, we’re introducing …
Workaholism: Understanding the Overwork Culture
Work often spills over into our personal lives. This phenomenon, known as workaholism, blurs the lines …
Exciting Evolution of Push Ads and Notifications
Push notifications have now become an essential part of advertising campaigns. They are highly personalized, interactive, …
Mastering Media Buying: 5 Tips for Successful Campaigns
So, you’ve stumbled upon a fantastic offer and are eager to venture into media buying. However, …
Guide / Media Buying / Newbie
ROI: the Most Important Metric in Media Buying
ROI, or Return on Investment, indicates how well your campaigns are performing. ROI is usually expressed …
No Way: The Surprising Origins and Impact of Pop-Up Ads
Ethan Zuckerman, a developer for Tripod.com back in the late 1990s, is often credited as the …
How to: A/B Testing
Your campaign’s success can be influenced by any element – a trigger, an image, text, or …
What Was the First Ever Ad Tracker? All the Truth…
Some say that one of the first ad trackers shifted focus to a ROI-based model back …
New Partnership Announcement: Keitaro × JuicyAds
JuicyAds is a marketplace for publishers and advertisers specializing in adult traffic. They provide a range …