Choosing an offer is the starting point of an advertising campaign. The success of your campaign depends on it. After all, you have to do a lot of testing, in-depth analysis, unleash creative potential and much more. In this article, we will give you tips on how to approach this crucial step, especially if you are doing it for the first time.
Promotion Strategies: Balancing Between Repetition and New Approach
Successful campaigns can provide valuable experience. If you have data from previous campaigns, be sure to study them. Find out what made them successful – was it a unique design, compelling copy or well-targeted audience? Use this information to develop new strategies that allow you to leverage what worked before, taking into account current market trends.
If you have new ideas you want to try – go for it. Got some useful advice? Don’t hesitate to apply it. If you want to try a new offer, you need a different approach. In this case, it’s helpful to study old campaigns, but only to learn from them, because complete imitation may not be the best tactic, as they are outdated and have probably lost relevance.
Choose a direction that really inspires you. This will help you stay motivated and deal with stress. For example, if you are interested in digital art, you could focus on courses related to NFTs or digital design courses.
Choosing a Traffic Source
Once you have decided on the type of offer you want to work with and the method of promoting it, it’s time to find that very offer.
On a global scale, you can search for a suitable affiliate network in our partner directory. There, you will find a network description and the opportunity to use a welcome bonus to gain more advantages at the outset.
For a more targeted search, e.g. for specific keywords, you can use the resource offervault.com to find among thousands of affiliate networks those that offer exactly what you need.
Important: Be careful and study the terms and conditions and payout structure thoroughly before choosing an affiliate network. The payout structure can sometimes clash with your strategies and force you to end a campaign early, which can be especially inconvenient if your budget is limited. You might want to cash out for every $100 earned, but the network’s rules dictate cashing out only after $1,000 or after a longer waiting period. This could limit the immediate availability of your funds when you need them and jeopardise your campaigns.
Pick the Right GEO
Geographic levels classify countries based on various factors such as economic stability, audience purchasing power, transport costs and advertising regulations.
Tier 1 countries such as the US, UK, Canada and Australia have high competition and expensive traffic due to their developed economies, although offers in these regions promise higher payouts.
Tier 2 countries such as Brazil, India, Turkey and the United Arab Emirates offer a balance between competition and potential returns due to their steadily growing economies and increasing digital lifestyles.
Tier 3 countries include developing countries with relatively low competition and costs, but aren’t always included in the geographic list of offerings.
When you’re just starting out, it’s important to tailor your budget to the target region. With a limited bid budget, it’s optimal to select Tier 2 areas and focus on countries where competition is lower.
Trends, Demand and Advertising Media
Before you decide on an offer, you should familiarise yourself with the current market trends. Use tools like Google Trends or SEMrush to identify popular products or keywords in your chosen niche. A trending product or an increasing demand for a certain service can be a good time to start your campaign. It is also advisable to check the seasonality of the product; a good offer might not do well if it is launched at the wrong time of year.
As for the advertising media, you should plan in advance the format of the advertising media you want to use and estimate the costs involved, because for a successful advertising campaign you may have to test up to 10 or more advertising media before you find the best combination. High-quality ads can make your campaigns more attractive and help to communicate your offer effectively. Conversely, low-quality or inadequate promotional tools may require additional effort and resources.
Launch Your Advertising Campaign
Once you have collected all this data, you can start your campaign. Remember that media buying is a step-by-step process that requires constant monitoring, testing and adjustments based on campaign results and market dynamics.
When you launch your campaign, you should measure performance with tracking tools such as Keitaro Tracker to gain valuable insights into your audience’s behaviour and optimise your campaigns for maximum return on investment.
To make the right choice of offer, you need to understand the market and competition, your target audience and the unique selling proposition of your product. While the process may seem complex at first, with a detailed plan, regular testing, reliable tracking tools and a willingness to adapt, you can effectively manage the dynamics of media buying, maximise your ROI and create effective, profitable campaigns.
Now you know how to find the right offer for your campaign, and yes, choosing the right offer takes some effort. But it’s the first and crucial step to success.
Stay in touch for more insights!
