As we move further into 2024, traffic arbitrage continues to be profitable. But, to be on top, you must stay ahead of emerging trends and know the current ones. 

We’ve asked experts to share their insights on current traffic arbitrage trends. Here’s what they say.

Growing Niches for Maximum Profit

Practically every niche can bring substantial income in 2024, provided that you identify the right combination of source, country, and seasonal demand. Here are the top 4 niches highlighted by our experts for you to look into:

1. Adult Dating, CC Sweeps, and Gambling: These segments are projected to continue growing due to their broad appeal and high conversion rates, according to Oleksandra Niziaieva, Senior Affiliate Manager at Datify.Link.
2. Nutra and Health: Niches related to health products, such as varicose vein treatments and hair removal, will see increased demand. As Yevhenii Mykytenko, TerraLeads CEO, advises, “Monitor the upcoming demand based on seasonality.”
3. Financial Products: Credit cards, loans, and microfinance products will remain in high demand due to rising consumer indebtedness. Viktor Skovronok, CMO at Leadgid, notes, “Financial lead generation remains in high demand and is completely legal, so you won’t be facing bans.”
4. Small niches: Experimenting with offers in small niches or new categories such as vision, hearing, and even cystitis can also yield high returns. Invest time and effort into crafting unique, detailed campaigns for these narrow highly targeted products, Yevhenii Mykytenko, TerraLeads CEO highlights.

Hot Tips on Geos

Europe

European countries, particularly smaller ones like Slovakia, Slovenia, Bulgaria, and the Czech Republic, will become more attractive due to their high purchasing power and good buyout rates. 

Pro tip: When working with smaller countries and audiences, old creatives tend to burn out faster. That’s why it’s important to regularly analyze and update your ads as soon as they start to underperform.  

LATAM

While traditionally a strong market, the attractiveness of LATAM is expected to decrease, with market instability affecting regions like Brazil. 

Pro tip: Olga Lazareva, Head of Resell at LGaming, notes that Mexico, Chile, and Peru still offer promising emerging opportunities.

Asia

Japan, South Korea, China, the Philippines, Singapore, Indonesia, and Malaysia will continue to be profitable markets. However one should adapt their ad creatives to the market standards.

Pro tip: Marketing strategies in Asia differ from those in Europe and the USA. It’s essential to conduct in-depth market research before launching your campaigns. Study the approaches used in the region and adapt these strategies to your ads. 

Africa

Emerging markets like Egypt, Senegal, Cameroon, Burkina Faso, and Ivory Coast will offer good conversion rates and high deposit conversions, especially in the gambling sector. 

Pro tip: Tier-3 countries have lower purchasing power, but vast audiences and low competition.

Key Traffic Sources

Dominant Platforms

Facebook (FB): Despite regulatory challenges and fluctuating conversions, FB remains a primary source for lead generation. 75.8% of affiliate marketers claim that they use Facebook in their campaigns.

Google: Continues to be a staple for traffic, particularly for finance-related offers. Over 80% of consumers use it to research a product before making a purchase.

TikTok: Growing in popularity as an alternative source, especially in the Chinese market, it has over 1 billion monthly active users.

Other Sources: Reddit, PPC, SEO, banner ads, push notifications, and native ads are also trending. 

Emerging Alternatives

Due to increasing bans on American sources like FB and Google, alternative traffic sources are gaining traction. Platforms such as PWA apps are becoming more popular due to their better protection from bans compared to WebView apps.

8 Rules of Traffic Arbitrage to be Profitable in 2024

1. Creating high-quality, responsible creatives is essential for engaging your audience effectively. Content that resonates with viewers significantly boosts engagement and conversions.

2. Monitoring seasonal trends and preparing for demand spikes is crucial. Anticipating market needs allows for better campaign planning and resource allocation.

3. Exploring new and emerging platforms as traffic sources mitigates risks associated with traditional sources. Diversification helps uncover untapped audiences and provides a safety net against market changes.

4. Compliance with global privacy regulations is critical, with a shift towards privacy-first targeting and transparent data practices. A responsible approach to data privacy and compliance builds consumer trust and avoids potential penalties. Transparency in how you collect, process, and use user data, along with securing explicit consent, is fundamental to maintaining a positive brand reputation.

5. Enhancing user experience (UX) through fast-loading, mobile-responsive, and engaging landing pages is essential for maintaining high conversion rates. Relevant and valuable content on landing pages matters more than ever. Prioritizing factors like site speed, mobile responsiveness, and intuitive navigation directly influences the success of ad arbitrage strategies.

6. AI and machine learning will continue transforming traffic arbitrage by offering predictive analytics, automating bidding strategies, and personalizing ad content at scale. Tools like Facebook’s Lookalike Audiences, Salesforce Einstein, and Adext AI exemplify how AI enhances campaign effectiveness and targeting precision.

7. Programmatic advertising platforms, advanced data analytics tools, and automation software will shape the future of traffic arbitrage. These technologies offer enhanced targeting, real-time adjustments, and improved campaign efficiency.

8. Using top tools like Keitaro, the leading tracking tool, provides robust tracking capabilities and valuable insights to optimize your campaigns and maximize profit.

By embracing these trends, traffic arbitrage professionals can stay ahead of the curve and achieve greater success in 2024.