What is Demand-Side Platform (DSP) and How Does It Work? All You Need to Know in 2024

Are you an affiliate marketer looking to scale your campaigns and boost your earnings? Then, it’s time to tap into the world of demand-side platforms (DSPs). This often-overlooked advertising method has the potential to revolutionize your marketing strategy and supercharge your results. 

Together with our partner EZmob DSP, we created this article to explore the benefits of DSP systems compared to real-time bidding (RTB) and other advertising networks and why they’re a must-try for any serious affiliate marketer.

What is a DSP?

Demand-side platforms, or DSPs, are powerful tools for advertisers that enable them to purchase and manage ad inventory from multiple sources. Unlike RTB, which focuses on buying impressions through an auction process, DSPs offer a more comprehensive approach to ad buying. They allow advertisers to access multiple ad exchanges, networks, and publishers, streamlining the process and providing more control over ad placement.

Let’s talk about EZmob DSP. It is an ad network founded in 2013 that enables advertisers with direct media to buy off the world’s most well-known sites and apps through the most effective advertising formats available today. 

EZmob provides advertisers with a self-serve advertising interface that allows campaign setup and access to over 3 billion daily ad impressions worldwide. The most notorious ad formats are:

  • Popunders.
  • Native advertising.
  • Banner advertising.
  • Push notifications.
  • In-Page Push Notifications.
  • Calendar Ads.

Anyone can register and launch campaigns with EZmob for multiple niches (mainstream, adult, dating, gambling, finance, and more) with only $100 as a budget. 

How is DSP Different from RTB and a Regular Ad Network?

DSPs stand out from RTB and regular advertising networks by offering a more comprehensive, data-driven approach to digital advertising. With DSPs, advertisers have greater control, more advanced targeting options, and access to a broader range of ad inventory, making it a powerful solution for marketers seeking improved campaign performance and high-quality traffic.

Unmatched Conversion Rates

EZmob DSP’s innovative technology boasts an impressive 200% conversion rate. Their cutting-edge approach ensures advertisers surpass industry benchmarks, driving exceptional campaign growth.

Premium Traffic Quality

EZmob DSP’s high-quality traffic is from top-tier publishers and reputable app developers. Their stringent quality control measures ensure authentic, engaged audiences.

Push Ads Mastery

Their expertise in push ads, advanced targeting capabilities, and compelling creatives empowers advertisers to effortlessly captivate audiences, drive conversions, and establish market dominance.

Data-Driven Optimization

EZmob DSP has comprehensive analytics and reporting tools. Real-time data on campaign performance enables advertisers to make informed decisions, refine strategies, and maximize ROI with precision and confidence.

Can Publishers Make Money with EZmob DSP on Their Websites?

EZmob enables publishers to register and monetize their inventory with the same ad formats provided for advertisers. This gives you direct access to premium inventory without having multiple ad networks pass it around. 

Due to EZmob’s direct engagement with publishers, you can earn more and have more traffic to distribute to EZmob’s advertisers.

EZmob has access to over 500k unique premium domains and apps you can target according to your desired audience.

What are the Main Targeting Features for Advertisers at EZmob?

Depending on the format you decide to choose for your campaign, EZmob offers the following targeting options: 

  • Countries (as well as states, cities, and zip codes in the US)
  • Operating systems (and versions)
  • Browsers (and versions)
  • Device Types and Devices
  • Domains and Zones for Display and Native Inventory
  • SubID and Publisher Feed for all other campaigns
  • Mobile ISP and / or Carrier per GEO
  • Connection type: 5G / Wifi
  • Day of the Week + Specific hours of the day
  • IP whitelists
  • Keywords
  • Referrers Lists
  • Publisher Categories
  • Ad Categories

Five Tips to Boost Your Conversions with EZmob DSP

  1. Start Slow, Optimize Fast

For example, EZmob’s minimum bid for popunders is only $0.20 CPM, which means you get 1,000 popunder impressions for only 0.20 cents. With over 3 billion ad requests daily, even low bids such as this would yield traffic you can start optimizing on. 

Once your first ‘clean-up’ is done, you can raise the bid and gain validated traffic from publishers already converting for you. 

  1. Optimize Campaign Budget Allocation

Review and adjust your campaign budgets regularly to allocate more resources to high-performing sources and demographics. EZmob DSP provides real-time analytics and reporting tools that allow you to make data-driven decisions to optimize your budget allocation and maximize ROI.

  1. Implement A/B Testing for Ad Creatives

Constantly experiment with different ad creatives to identify which resonate best with your target audience. Use EZmob DSP’s A/B testing capabilities to compare the performance of different ad variations and refine your advertising strategy accordingly.

  1. Consult your Account Manager and Team

Before starting your campaigns, consult with your account manager about the best-performing targeting setups. Would 3G work better than WiFi? Is the offer page mobile-friendly on all devices? All additional tips and knowledge will improve your campaign targeting and allow you a smoother start. 

EZmob’s team is experienced and caring; it’s in their interest to make this campaign work for you, and they will help you with any questions you might have. 

5. Use a Conversion Tracking Solution

Once you communicate your events with EZmob, you can employ one or more of their optimization tools on your campaigns. In addition, you would also be able to use EZmob’s reports to weed out non-performing placements and apps. 

The Keitaro tracker is great for tracking ads purchased through EZmob DSPs. 

Of course, the tracker already has a template for this advertising source, which you can connect with in just a couple of clicks. Just open the Advertising Networks tab and select EZmob DSPs. 

Step 1

Step 2

After that, simply grab the campaign link with all the EZmob DSP macros built-in and set it as the primary link for your ad campaign.

A customized template will help you get your click data, such as creative_id, keyword, source, app_bundle, and others. It will also give you the ability to automatically send conversions from the tracker to the ad source to optimize your ad campaigns.

Take advantage of EZmob with exclusive promotion for Keitaro users.

Use promo code KPROMO20 when making your first purchase on EZmob’s platform. Users who deposit $150 will receive a free $20 bonus added to their budget. 

Consider using a DSP Platform as a Traffic Source for your Ad Campaigns

As we’ve demonstrated, DSPs offer unparalleled advantages that can help you drive better results, maximize your ROI, and grow your business. 

EZmob DSP is specifically made for media buyers and affiliate marketers who want to control their campaigns and affect changes in real-time. Its advertiser interface allows quick campaign setup and, better yet, quick campaign scale-up when conversions start flowing. 

All it takes is $100 to test EZmob for their traffic and see if they’re a viable source for you. Use the link below to take advantage of EZmob’s exclusive deposit offer. 

Take advantage of this powerful advertising channel. Start exploring the potential of DSPs today!