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Author: Keitaro Team

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The Full History of Google Ads — Marketing Matters
Marketing Matters

The Full History of Google Ads — Marketing Matters

September 11, 2023November 5, 20240

Google’s advertising platform, now known as Google Ads, has come a long way since its inception. …

The Full ChatGPT History: AI is Taking Over
AI / Marketing Matters / Media Buying

The Full ChatGPT History: AI is Taking Over

September 4, 2023September 9, 20250

After its full public release in 2022, ChatGPT took over the headlines and gained 5 million …

The Full History of Bing Ads: Marketing Matters
Marketing Matters

The Full History of Bing Ads: Marketing Matters

August 28, 2023September 9, 20250

Before Bing Ads, there was MSN Search. Until 2006, all ads on it were delivered by …

Apliteni Creates the Best Environment to Resolve Conflict
Apliteni Culture

Apliteni Creates the Best Environment to Resolve Conflict

August 23, 2023September 9, 20250

What Are Conflicts? Conflict is often perceived negatively, but it can be a golden opportunity for …

Evolution of Digital Ad Services: From Origins to Today’s Powerhouses
Marketing Matters

Evolution of Digital Ad Services: From Origins to Today’s Powerhouses

August 14, 2023January 15, 2025

If you work in digital marketing and advertising, you already know that an integral part of …

Digital Insights: Affiliate Commission Rates
Affiliate Marketing

Digital Insights: Affiliate Commission Rates

August 11, 2023January 21, 2025

First up, let’s discuss the main terms. An affiliate commission rate is your cut from every …

Marketing Matters: Amazing History of Affiliate Marketing
Affiliate Marketing / Marketing Matters

Marketing Matters: Amazing History of Affiliate Marketing

August 7, 2023September 9, 20250

Affiliate marketing is a method that utilises online networks and influencers to increase sales through referrals. …

Exclusive Interview with Apliteni’s Backend Specialist: Get All Insights
Apliteni Culture

Exclusive Interview with Apliteni’s Backend Specialist: Get All Insights

August 3, 2023September 9, 20250

We recently spoke with Timur Shahmuratov, the Team Lead of the Apliteni Backend. Let’s dive into …

Evolution of GDPR: From Directive to Regulation
Marketing Matters

Evolution of GDPR: From Directive to Regulation

July 31, 2023September 9, 20250

The GDPR, adopted in the European Union, was designed to replace the 1995 Data Protection Directive, …

TikTok Changed Social Media and Advertising Forever — The Truth
Marketing Matters / Traffic Source

TikTok Changed Social Media and Advertising Forever — The Truth

July 24, 2023September 9, 20250

As a platform, TikTok is fundamentally altering the social media landscape. The historical beginnings of TikTok …

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