Top Trends in Digital Marketing and Ad Tracking
Remember when the Internet was still a newbie, and the first ad networks like DoubleClick appeared?
Well, we’re going back to that time! And we don’t stop there – we take you on a journey through the evolution of Ad Exchanges and how Demand and Supply Side Platforms came into play. Read the full article!
Affiliate marketing is a method that utilises online networks and influencers to increase sales through referrals. …
The GDPR, adopted in the European Union, was designed to replace the 1995 Data Protection Directive, …
As a platform, TikTok is fundamentally altering the social media landscape. The historical beginnings of TikTok …
YouTube has changed the way we watch content. Its impact on the internet is huge, and …
Push notifications have now become an essential part of advertising campaigns. They are highly personalized, interactive, …
Ethan Zuckerman, a developer for Tripod.com back in the late 1990s, is often credited as the …
Some say that one of the first ad trackers shifted focus to a ROI-based model back …
