Evolution of Digital Ad Services: From Origins to Today’s Powerhouses
If you work in digital marketing and advertising, you already know that an integral part of …
Category: Marketing Matters
Marketing Matters: Amazing History of Affiliate Marketing
Affiliate marketing is a method that utilises online networks and influencers to increase sales through referrals. …
Evolution of GDPR: From Directive to Regulation
The GDPR, adopted in the European Union, was designed to replace the 1995 Data Protection Directive, …
TikTok Changed Social Media and Advertising Forever — The Truth
As a platform, TikTok is fundamentally altering the social media landscape. The historical beginnings of TikTok …
“The Growth of YouTube Advertising” with Marketing Matters
YouTube has changed the way we watch content. Its impact on the internet is huge, and …
Exciting Evolution of Push Ads and Notifications
Push notifications have now become an essential part of advertising campaigns. They are highly personalized, interactive, …
No Way: The Surprising Origins and Impact of Pop-Up Ads
Ethan Zuckerman, a developer for Tripod.com back in the late 1990s, is often credited as the …
What Was the First Ever Ad Tracker? All the Truth…
Some say that one of the first ad trackers shifted focus to a ROI-based model back …