Keitaro is a legitimate ad-tracking tool. Like any powerful tool, though, it can be misused. That’s where Trust & Safety comes in. Here’s how the team handles it: the grounds for blocking an account, what gets checked at sign-up, and how AI helps catch bad actors before they cause real damage.
Legal grounds for blocking access
If the team spots signs of high-risk, illegal, or unlawful activity, it closes access to the tracker as part of license termination. The Terms of Use lay out these criteria, and every user agrees to them at sign-up.
Verification at sign-up
Before an account goes live, the team checks it: anti-fraud screening, OSINT, metadata analysis. This filters out fraudulent or automated registrations right at the door. So if something raises a reasonable concern, the team can request additional verification, including KYC/KYB, and suspend access in the meantime.
Traffic moderation approach
Three things are off-limits here, no exceptions. First, fraud: impersonating media or organizations, running fake sites and profiles, spreading disinformation. Second, malicious traffic: anything illegal, or activity that violates someone else’s rights. Third, attempts to disrupt the platform itself: unauthorized access or excessive load on our infrastructure.
None of this is hypothetical. These patterns show up in real campaigns, which is why we also cover malvertising in a separate breakdown: it walks through how attackers hide malicious code inside ordinary-looking ads, and why any ad-tracking tool, Keitaro included, needs the same vigilance.
AI Scam Monitoring for Trust & Safety
Keitaro is self-hosted, so the team can’t see what happens inside a user’s instance. Because direct access to that data isn’t an option, they built a system that learns the behavioral and technical patterns of scam activity instead, and uses them to catch violations early. As a result, legitimate users keep their privacy, and bad actors still get caught.
Responding to complaints
The team manually reviews every signal from outside researchers. Anyone can report abuse directly at report-abuse@keitaro.io.
Scam tactics keep changing, so the work never really stops. That’s what Trust & Safety at Keitaro means in practice.
