101 Ways to Use Custom Metrics in Keitaro 11
Clicks and sales only tell part of the story. What happens in between, is where users …
The Best Ads of October 2025: Realness, Resonance, and Risk
Marketers entered Q4 2025 with bold confidence. Across industries, brands dropped their filters, embraced real people, …
The Best Ads of September 2025: AI, Adventure & Attitude
Marketers hit a new gear in September 2025. Across industries, brands traded loud gimmicks for intelligent …
Ethical Marketing: Best Practices for Brands and Media Buyers (2026)
Marketers today have access to tools and insights that even Philip Kotler could have never imagined …
Ad Tracker and Google Ads: Unlock Cross-Channel Success with Keitaro
When marketers compare performance ad tracker vs Google Ads, the conversation often stops at the surface. …
The Best Ads of August 2025: Ice Cream, Lipstick & Crushed Logos
August 2025 was anything but boring. From toothpaste-flavored desserts to sneakers dripping in nostalgia, brands pulled …
Malvertising: The Industry’s Silent Plague and How to Protect Yourself
Digital advertising powers much of today’s internet. But hidden inside those banners, pop-ups, and autoplay videos …
LLM Mentions: How to Get AI to Talk About Your Brand
Large Language Models (LLMs) — like ChatGPT, Google’s AI Overview, Perplexity, and Gemini — are shaping …
From Dorm Room Websites to CTO: Meet Ivan Roslov, Apliteni’s New Tech Lead
When you think of a CTO, you might picture someone with a perfect resume, a textbook …
The Best Ads of July 2025: Humor, Heart & Giant Kebab
July 2025 delivered a masterclass in marketing. From unexpected celeb cameos to car washes powered by …