Guide / Media Buying / Newbie
ROI: the Most Important Metric in Media Buying
ROI, or Return on Investment, indicates how well your campaigns are performing. ROI is usually expressed …
No Way: The Surprising Origins and Impact of Pop-Up Ads
Ethan Zuckerman, a developer for Tripod.com back in the late 1990s, is often credited as the …
How to: A/B Testing
Your campaign’s success can be influenced by any element – a trigger, an image, text, or …
What Was the First Ever Ad Tracker? All the Truth…
Some say that one of the first ad trackers shifted focus to a ROI-based model back …
How to Successfully Manage a Distributed Remote Team Apliteni-style
In recent years, the concept of remote distributed work has gained significant popularity, and managing a …
How to: Choose the Right Server for Keitaro
In the world of online advertising, the success of your operations is heavily reliant on the …
How an Ad Tracker Helps to Achieve Success in Affiliate Marketing
Affiliate marketing is an ever-evolving industry that offers media buyers and publishers the opportunity to generate …
Keitaro 10 FAQ: Everything You Wanted to Know
After the Keitaro 10 release, our users got questions about how to upgrade and what would …
Why Email Marketing Is More Powerful Than You Think
Last month, Facebook, Instagram, and WhatsApp experienced two major disruptions: social media went down, users and …
KClient PHP: An in-depth article
Today, we will walk you through the KClient PHP integration step by step and connect it …